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Business and Management

D-Index
55
Citations
15355
World Ranking
731
National Ranking
319

Overview

Ronald Paul Hill is affiliated with American University in the United States, specializing primarily in the field of Business, Management and Accounting. Their research focuses extensively on Marketing, with additional contributions in Sociology and Political Science, Economics and Econometrics, Social Psychology, and Business and International Management.

Their scholarly work covers a range of topics including Consumer Behavior in Brand Consumption and Identification, COVID-19 Pandemic Impacts, Innovation and Socioeconomic Development, Consumer Retail Behavior Studies, Psychology of Social Influence, Psychological Well-being and Life Satisfaction, and Digital Marketing and Social Media.

Recent published papers by Ronald Paul Hill include:

  • Consumer Vulnerability, 2020, Journal of Consumer Psychology
  • Rethinking scarcity and poverty: Building bridges for shared insight and impact, 2022, Journal of Consumer Psychology
  • Beyond Income: Dynamic Consumer Financial Vulnerability, 2022, Journal of Marketing
  • Can advertising benefit women's development? Preliminary insights from a multi-method investigation, 2022, Journal of the Academy of Marketing Science
  • "A Whiter Shade of Pale": Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures, 2022, Journal of International Marketing

Frequent co-authors collaborating with Hill include:

  • Joshua D. Dorsey
  • Charlene A. Dadzie
  • Rehana Paul
  • Gregory T. Gundlach
  • Jeremy Kees

Common publication venues for their research consist of:

  • Journal of Public Policy & Marketing
  • Journal of Consumer Affairs
  • Journal of the Association for Consumer Research
  • Journal of Consumer Psychology
  • Business and Politics

Best Publications

  • The impact of perceived corporate social responsibility on consumer behavior

    Karen L. Becker-Olsen;B. Andrew Cudmore;Ronald Paul Hill

  • Corporate Social Responsibility in the 21st Century: A View from the World's Most Successful Firms

    Jamie Snider;Ronald Paul Hill;Diane Martin

  • Using the Analytic Hierarchy Process to Structure the Supplier Selection Procedure

    Robert L. Nydick;Ronald Paul Hill

  • Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective

    Ronald Paul Hill;Thomas L. Ainscough;Todd M. Shank;Daryl K. Manullang

  • The Homeless in America: An Examination of Possessions and Consumption Behaviors

    Ronald Paul Hill;Mark Stamey

  • Homeless Women, Special Possessions, and the Meaning of “Home”: An Ethnographic Case Study

    Ronald Paul Hill

  • The Impact of Sponsor Fit on Brand Equity: The Case of Nonprofit Service Providers

    Karen L. Becker-Olsen;Ronald Paul Hill

  • The effects of scarcity on consumer decision journeys

    Rebecca Hamilton;Debora Thompson;Sterling Bone;Lan Nguyen Chaplin

  • Neuromarketing and Consumer Free Will

    R. Mark Wilson;Jeannie Gaines;Ronald Paul Hill

  • Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid

    Kelly D. Martin;Ronald Paul Hill

  • Managing Across Generations in the 21st Century Important Lessons from the Ivory Trenches

    Ronald Paul Hill

  • An Exploration of Voter Responses to Political Advertisements

    Ronald Paul Hill

  • A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

    Karen L. Becker-Olsen;Charles R. Taylor;Ronald Paul Hill;Goksel Yalcinkaya

  • The Beauty Myth and Female Consumers: The Controversial Role of Advertising

    Debra Lynn Stephens;Ronald Paul Hill;Cynthia Hanson

  • Poverty and Materialism: A Look at Impoverished Versus Affluent Children

    Lan Nguyen Chaplin;Ronald Paul Hill;Deborah Roedder John

  • Family transitions during grief: Discontinuities in household consumption patterns

    James W. Gentry;Patricia F. Kennedy;Catherine Paul;Ronald Paul Hill

  • Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

    Ronald Paul Hill;Debra Lynn Stephens

  • Corporate Social Responsibility: An Examination of Individual Firm Behavior

    Ronald Paul Hill;Debra Stephens;Iain Smith

  • Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel

    Debra Lynn Stephens;Ronald Paul Hill;Karyn Bergman

  • The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy

    James W. Gentry;Patricia F. Kennedy;Katherine Paul;Ronald Paul Hill

Frequent Co-Authors

Elizabeth C. Hirschman
Elizabeth C. Hirschman University of Virginia
James W. Gentry
James W. Gentry University of Nebraska–Lincoln
Julie L. Ozanne
Julie L. Ozanne University of Melbourne
Donald R. Lehmann
Donald R. Lehmann Columbia University
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College
Brian Wansink
Brian Wansink Cornell University
Barbara E. Kahn
Barbara E. Kahn University of Pennsylvania
Stephen A. Stumpf
Stephen A. Stumpf Villanova University
Russell W. Belk
Russell W. Belk York University
Robert E. Spekman
Robert E. Spekman University of Virginia

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