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Madhubalan Viswanathan

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 33 2515 2374 983 909 84 4415

Madhubalan Viswanathan publications per year

The chart shows the history of publications by Madhubalan Viswanathan between 1988 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Madhubalan Viswanathan published across 38 years, from 1988 to 2025, averaging 2.6 papers a year. Output peaked at 9 publications in 2012. 2 of the 99 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1988 to 2025. Vertical axis: number of publications, 0 to 9. Peak 9 publications in 2012. 1988: 2 publications 1989: 1 publication 1990: 0 publications 1991: 0 publications 1992: 7 publications 1993: 3 publications 1994: 5 publications 1995: 2 publications 1996: 3 publications 1997: 1 publication 1998: 1 publication 1999: 6 publications 2000: 2 publications 2001: 2 publications 2002: 2 publications 2003: 2 publications 2004: 1 publication 2005: 4 publications 2006: 0 publications 2007: 4 publications 2008: 3 publications 2009: 8 publications 2010: 5 publications 2011: 1 publication 2012: 9 publications 2013: 2 publications 2014: 5 publications 2015: 3 publications 2016: 0 publications 2017: 6 publications 2018: 0 publications 2019: 3 publications 2020: 1 publication 2021: 2 publications 2022: 1 publication 2023: 0 publications 2024: 1 publication 2025: 1 publication
1988 2025

99 publications in total across all disciplines

View publications per year as a table
Madhubalan Viswanathan: publications per year, 1988 to 2025
Year Publications
1988 2
1989 1
1990 0
1991 0
1992 7
1993 3
1994 5
1995 2
1996 3
1997 1
1998 1
1999 6
2000 2
2001 2
2002 2
2003 2
2004 1
2005 4
2006 0
2007 4
2008 3
2009 8
2010 5
2011 1
2012 9
2013 2
2014 5
2015 3
2016 0
2017 6
2018 0
2019 3
2020 1
2021 2
2022 1
2023 0
2024 1
2025 1
Total 99
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Madhubalan Viswanathan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Madhubalan Viswanathan sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 80–84 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 84 publications — 15th percentile

15% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116 84
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Madhubalan Viswanathan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Madhubalan Viswanathan sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 33 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161 33
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Best Publications

  • Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

    Madhubalan Viswanathan;José Antonio Rosa;James Edwin Harris

  • Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy

    Madhubalan Viswanathan;Srinivas Sridharan;Robin Ritchie;Srinivas Venugopal

  • Product Development for the BoP: Insights on Concept and Prototype Development from University‐Based Student Projects in India

    Madhubalan Viswanathan;Srinivas Sridharan

  • Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale

    Mahesh Viswanathan;Madhubalan Viswanathan

  • Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

    Srinivas Sridharan;Madhubalan Viswanathan

  • Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

    Madhubalan Viswanathan;Terry L. Childers

  • Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation

    Madhubalan Viswanathan;Rajagopal Echambadi;Srinivas Venugopal;Srinivas Sridharan

  • Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

    Madhubalan Viswanathan;José Antonio Rosa

  • Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

    Madhubalan Viswanathan;Anju Seth;Roland Gau;Avinish Chaturvedi

  • Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

    Madhubalan Viswanathan;Srinivas Sridharan;Roland Gau;Robin Ritchie

  • Maximum versus Meaningful Discrimination in Scale Response: Implications for Validity of Measurement of Consumer Perceptions about Products

    Madhubalan Viswanathan;Seymour Sudman;Michael D Johnson

  • Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India

    Madhubalan Viswanathan

  • The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

    Madhubalan Viswanathan;Terry L. Childers;Elizabeth S. Moore

  • Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers:

    Madhubalan Viswanathan;Manoj Hastak;Roland Gau

  • The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information

    Madhubalan Viswanathan;Manoj Hastak

  • Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

    Srinivas Venugopal;Madhubalan Viswanathan;Kiju Jung

  • From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective on the Role of Business in Poverty Alleviation

    Madhubalan Viswanathan;Srinivas Sridharan

  • Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India.

    Madhubalan Viswanathan;S. Gajendiran;R. Venkatesan

  • Transformative Subsistence Entrepreneurship: A Study in India

    Srinivas Sridharan;Elliot Maltz;Madhubalan Viswanathan;Samir Gupta

  • Processing of Numerical and Verbal Product Information

    Madhubalan Viswanathan;Terry L. Childers

Frequent Co-Authors

Mark Bergen
Mark Bergen University of Minnesota
Seymour Sudman
Seymour Sudman University of Illinois at Urbana-Champaign
Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong
Michael D. Johnson
Michael D. Johnson University of Michigan–Ann Arbor
Cheryl Nakata
Cheryl Nakata University of North Carolina at Greensboro
Ali A. Yassine
Ali A. Yassine Stevens Institute of Technology
Ramayya Krishnan
Ramayya Krishnan Carnegie Mellon University
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Sharon Shavitt
Sharon Shavitt University of Illinois at Urbana-Champaign
Clifford J. Shultz
Clifford J. Shultz Loyola University Chicago

External Links

Personal website of Madhubalan Viswanathan Google Scholar page

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Best Scientists Citing Madhubalan Viswanathan

Hans C.M. van Trijp

Hans C.M. van Trijp

Wageningen University & Research

Publications: 10

Scot Burton

Scot Burton

University of Arkansas at Fayetteville

Publications: 10

Ronald Paul Hill

Ronald Paul Hill

American University

Publications: 10

Sebastian Möller

Sebastian Möller

Technical University of Berlin

Publications: 8

John R. Rossiter

John R. Rossiter

University of Wollongong

Publications: 8

Charles Jebarajakirthy

Charles Jebarajakirthy

Sunway University

Publications: 7

Brian Wansink

Brian Wansink

Cornell University

Publications: 7

Ans Kolk

Ans Kolk

University of Amsterdam

Publications: 7

Phillip L. Ackerman

Phillip L. Ackerman

Georgia Institute of Technology

Publications: 6

Arch G. Woodside

Arch G. Woodside

Boston College

Publications: 6

Julie L. Ozanne

Julie L. Ozanne

University of Melbourne

Publications: 5

Stefan Seuring

Stefan Seuring

University of Kassel

Publications: 5

Clifford J. Shultz

Clifford J. Shultz

Loyola University Chicago

Publications: 5

Chi-Yue Chiu

Chi-Yue Chiu

Chinese University of Hong Kong

Publications: 4

Laura A. Peracchio

Laura A. Peracchio

University of Wisconsin–Milwaukee

Publications: 4

Rob Sanson-Fisher

Rob Sanson-Fisher

University of Newcastle Australia

Publications: 4

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