World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
45
Citations
18465
World Ranking
1247
National Ranking
76

Overview

John R. Rossiter is affiliated with the University of Wollongong in Australia. Their research primarily spans the fields of psychology and medicine, with a focus on clinical psychology, psychiatry and mental health, as well as experimental and cognitive psychology.

Their work covers several main topics including schizophrenia research and treatment, treatment of major depression, bipolar disorder and its treatment, creativity in education and neuroscience, psychotherapy techniques and applications, counseling, therapy, and family dynamics, along with child and adolescent psychosocial and emotional development.

Recent publications by John R. Rossiter include:

  • Learning Theory Principles for Psychotherapy, 2022, Psychology
  • The DEP-6: A Brief Multi-Diagnostic Measure of Depression, 2022, Psychology
  • Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them, 2022, Journal of Current Issues & Research in Advertising
  • Aripiprazole and Cariprazine for Bipolar Disorder?, 2022, Open Journal of Medical Psychology
  • The ANX-8: A Brief Multi-Diagnostic Measure of Anxiety Disorders, 2022, Psychology

Their frequent publication venues highlight a consistent contribution to the journal Psychology, along with notable publications in the Open Journal of Medical Psychology, Advances in Applied Sociology, Journal of Consumer Behaviour, and the Journal of Current Issues & Research in Advertising.

  • Psychology (5 publications)
  • Open Journal of Medical Psychology (4 publications)
  • Advances in Applied Sociology (2 publications)
  • Journal of Consumer Behaviour (1 publication)
  • Journal of Current Issues & Research in Advertising (1 publication)

Best Publications

  • The C-OAR-SE procedure for scale development in marketing

    John R Rossiter;John R Rossiter

  • The predictive validity of multiple-item versus single-item measures of the same constructs

    Lars I Bergkvist;John R Rossiter

  • Advertising and Promotion Management

    John R. Rossiter;Larry Percy

  • A better advertising planning grid.

    John R. Rossiter;Larry Percy;Robert J. Donovan

  • Children and Commercial Persuasion: An Attribution Theory Analysis

    Thomas S. Robertson;John R. Rossiter

  • A model of brand awareness and brand attitude advertising strategies

    Larry Percy;John R. Rossiter

  • Advertising communications & promotion management

    John R. Rossiter;Larry Percy

  • Attitude Change through Visual Imagery in Advertising

    John R. Rossiter;Larry Percy

  • Marketing Communications: theory and applications

    John R. Rossiter;Steven Bellman

  • Tailor-made single-item measures of doubly concrete constructs

    Lars I Bergkvist;John R Rossiter

  • Comparing perceptions of marketing communication channels

    Peter Joseph Danaher;John R Rossiter

  • Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials

    John R. Rossiter;Richard B. Silberstein;Philip G. Harris;Geoffrey Nield

  • Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics

    John R. Rossiter

  • Visual Imaging Ability As a Mediator of Advertising Response

    John R. Rossiter;Larry Percy

  • Emotional branding pays off: how brands meet share of requirements through bonding, companionship, and love

    John Rossiter;Steven Bellman

  • Fear‐pattern analysis supports the fear‐drive model for antispeeding road‐safety TV ads

    John R. Rossiter;Jennifer Thornton

  • Falling in love with brands: a dynamic analysis of the trajectories of brand love

    Tobias Langner;Daniel Bruns;Alexander Fischer;John R. Rossiter

  • Content Validity of Measures of Abstract Constructs in Management and Organizational Research

    John R. Rossiter

  • What Is Marketing Knowledge? Stage I: forms of marketing knowledge

    John R. Rossiter

  • Children's TV Commercials: Testing the Defenses

    John R. Rossiter;Thomas S. Robertson

Frequent Co-Authors

Thomas S. Robertson
Thomas S. Robertson University of Pennsylvania
Sandra C. Jones
Sandra C. Jones Australian Catholic University
Sara Dolnicar
Sara Dolnicar University of Queensland
Steven Bellman
Steven Bellman University of South Australia
Peter J. Danaher
Peter J. Danaher Monash University
Ale Smidts
Ale Smidts Erasmus University Rotterdam
Robert J. Donovan
Robert J. Donovan University of Western Australia
Bobby J. Calder
Bobby J. Calder Northwestern University
Berend Wierenga
Berend Wierenga Erasmus University Rotterdam
Richard B. Silberstein
Richard B. Silberstein Swinburne University of Technology

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