What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Advertising
His primary areas of investigation include Diffusion, Marketing, Industrial organization, Conceptualization and Cardiology.
His research in Diffusion intersects with topics in Innovation diffusion, International trade, Econometrics and Diffusion of innovations.
In general Marketing study, his work on Marketing strategy, Marketing theory and Strategic marketing often relates to the realm of Planning approach, thereby connecting several areas of interest.
His work investigates the relationship between Industrial organization and topics such as Set that intersect with problems in Technology innovation, Social psychology, Competitor analysis and Perfect competition.
His work on Myocardial infarction, Infarction and Ejection fraction is typically connected to Diabetic cardiomyopathy as part of general Cardiology study, connecting several disciplines of science.
When carried out as part of a general Internal medicine research project, his work on Heart failure and Electrocardiography in myocardial infarction is frequently linked to work in Diabetes mellitus, Diastole and Negroid, therefore connecting diverse disciplines of study.
His most cited work include:
- A Propositional Inventory for New Diffusion Research (1045 citations)
- Technology Diffusion: An Empirical Test of Competitive Effects: (565 citations)
- Competitive Effects on Technology Diffusion (504 citations)
What are the main themes of his work throughout his whole career to date?
Thomas S. Robertson focuses on Advertising, Marketing, Social psychology, Myocardial infarction and Internal medicine.
His work in the fields of Advertising, such as Consumer behaviour, Television viewing and Television advertising, intersects with other areas such as Commercial broadcasting.
In his study, which falls under the umbrella issue of Marketing, Diffusion is strongly linked to Industrial organization.
His Myocardial infarction research is classified as research in Cardiology.
His New product development research focuses on Set and how it relates to Process management, Control and Deception.
Thomas S. Robertson specializes in Heart failure, namely Ejection fraction.
He most often published in these fields:
- Advertising (31.91%)
- Marketing (27.66%)
- Social psychology (12.77%)
What were the highlights of his more recent work (between 1996-2020)?
- Marketing (27.66%)
- New product development (9.57%)
- Advertising (31.91%)
In recent papers he was focusing on the following fields of study:
Thomas S. Robertson spends much of his time researching Marketing, New product development, Advertising, Industrial organization and Conceptual model.
Marketing is closely attributed to Mode in his research.
His New product development study integrates concerns from other disciplines, such as Set and Process management.
Thomas S. Robertson combines subjects such as Centrality and Short run with his study of Advertising.
His work on Industrial organization is being expanded to include thematically relevant topics such as Product management.
Thomas S. Robertson integrates many fields, such as Conceptual model and engineering, in his works.
Between 1996 and 2020, his most popular works were:
- TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION (355 citations)
- Retaliatory Behavior to New Product Entry (98 citations)
- Incumbent Defense Strategies Against New Product Entry (75 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social science
- Social psychology
Marketing, New product development, Focus, Threatened species and Construct are his primary areas of study.
Many of his research projects under Marketing are closely connected to Conceptualization with Conceptualization, tying the diverse disciplines of science together.
His Market position research incorporates themes from Sample and Marketing mix.
There are a combination of areas like Technology development, Transaction cost, Face, Alliance and Mode integrated together with his Conceptualization study.
His study ties his expertise on Process management together with the subject of Set.
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