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D-Index & Metrics

Business and Management

D-Index
37
Citations
15458
World Ranking
1898
National Ranking
775

Overview

Thomas S. Robertson is affiliated with the University of Pennsylvania in the United States. Their research focuses primarily on areas within Business, Management and Accounting, with a more specific concentration in Marketing. The scholar's work covers key topics in Consumer Retail Behavior Studies.

Robertson has published papers in recognized academic journals, including the Journal of Retailing. One notable recent paper is titled "Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions," published in 2020 in the Journal of Retailing.

Throughout their research career, Robertson has collaborated with other academics. Frequent co-authors include:

  • Ryan Hamilton
  • Sandy D. Jap

The scholar's contributions have appeared in the following publication venues:

  • Journal of Retailing

The main fields of study associated with Robertson are:

  • Business, Management and Accounting

The subfields of study within these areas include:

  • Marketing

Robertson's work specifically addresses topics such as:

  • Consumer Retail Behavior Studies

Best Publications

  • A Propositional Inventory for New Diffusion Research

    Hubert Gatignon;Thomas S. Robertson

  • Technology Diffusion: An Empirical Test of Competitive Effects:

    Hubert Gatignon;Thomas S. Robertson

  • Competitive Effects on Technology Diffusion

    Thomas S. Robertson;Hubert Gatignon

  • The Process of Innovation and the Diffusion of Innovation

    Thomas S. Robertson

  • Innovative behavior and communication

    Clark Leavitt;Thomas S. Robertson

  • TECHNOLOGY DEVELOPMENT MODE: A TRANSACTION COST CONCEPTUALIZATION

    Thomas S. Robertson;Hubert Gatignon

  • Children and Commercial Persuasion: An Attribution Theory Analysis

    Thomas S. Robertson;John R. Rossiter

  • Marketing Strategy: New Directions for Theory and Research:

    Yoram Wind;Thomas S. Robertson

  • Handbook of Consumer Behavior

    Thomas S. Robertson;Harold H. Kassarjian

  • Toward a theory of competitive market signaling: A research agenda

    Oliver Heil;Thomas S. Robertson

  • Low-commitment consumer behavior.

    Thomas S. Robertson

  • Modeling Multinational Diffusion Patterns: An Efficient Methodology

    Hubert Gatignon;Jehoshua Eliashberg;Thomas S. Robertson

  • Dimensions of Opinion Leadership

    James H. Myers;Thomas S. Robertson

  • New Product Preannouncing Behavior: A Market Signaling Study:

    Jehoshua Eliashberg;Thomas S. Robertson

  • New Product Announcement Signals and Incumbent Reactions

    Thomas S. Robertson;Jehoshua Eliashberg;Talia Rymon

  • Personality Correlates of Opinion Leadership and Innovative Buying Behavior

    Thomas S. Robertson;James H. Myers

  • Retaliatory Behavior to New Product Entry

    Sabine Kuester;Christian Homburg;Thomas S. Robertson

  • Perspectives in consumer behavior

    Harold H. Kassarjian;Thomas S. Robertson

  • Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis:

    Thomas S. Robertson;James N. Kennedy

  • Deception by Implication: An Experimental Investigation

    Raymond R. Burke;Wayne S. DeSarbo;Richard L. Oliver;Thomas S. Robertson

  • Consumer behavior: theoretical sources

    Earl W. Wims;Scott Ward;Thomas S. Robertson

Frequent Co-Authors

John R. Rossiter
John R. Rossiter University of Wollongong
Eugene Braunwald
Eugene Braunwald Harvard Medical School
James E. Muller
James E. Muller Brigham and Women's Hospital
Christian Homburg
Christian Homburg University of Mannheim
Yoram Wind
Yoram Wind University of Pennsylvania
Jehoshua Eliashberg
Jehoshua Eliashberg University of Pennsylvania
H. William Strauss
H. William Strauss Cornell University
Geoffrey H. Tofler
Geoffrey H. Tofler Royal North Shore Hospital
Richard L. Oliver
Richard L. Oliver Vanderbilt University
Bobby J. Calder
Bobby J. Calder Northwestern University

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