World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
36
Citations
5832
World Ranking
2076
National Ranking
839

Overview

Paul Herbig is affiliated with Texas A&M International University in the United States. Their academic profile presents a focus in higher education without a publicly documented record of recent papers, co-authors, or publication venues.

While there are no specifics available regarding main fields of study or subfields, the absence of details on research topics or thematic areas limits insight into the scope of their scientific contributions.

Information on book publications or awards has not been provided, further defining a profile centered primarily on institutional affiliation rather than documented scholarly output or distinctions within the academic community.

There is no record of citation metrics or recent research activity, which suggests that publicly accessible data on their research work may be limited or not yet compiled extensively within common bibliographic sources.

Best Publications

  • The relationship of reputation and credibility to brand success

    Paul Herbig;John Milewicz

  • Culture and innovation

    Paul Herbig;Steve Dunphy

  • A model of reputation building and destruction

    Paul Herbig;John Milewicz;Jim Golden

  • Handbook of cross-cultural marketing

    Paul A. Herbig

  • Evaluating the Brand Extension Decision Using a Model of Reputation Building

    John Milewicz;Paul Herbig

  • Confucian roots in China: a force for today′s business

    Laurence Jacobs;Gao Guopei;Paul Herbig

  • The Effect of Information Overload on the Innovation Choice Process

    Paul A. Herbig;Hugh Kramer

  • The multicultural context of brand loyalty

    Fred Palumbo;Paul Herbig

  • Acceptance of innovations: The customer is the key!

    Steve Dunphy;Paul A. Herbig

  • The Innovation Matrix: Culture and Structure Prerequisites to Innovation

    Paul A. Herbig

  • International marketing tool: the Internet

    Fred Palumbo;Paul Herbig

  • To be or not to be...credible that is

    Paul Herbig;John Milewicz

  • Customer Acceptance: The Key to Successful Introductions of Innovations

    Paul A. Herbig;Ralph L. Day

  • Cross-cultural business negotiations

    Donald W. Hendon;Rebecca Angeles Hendon;Paul A. Herbig

  • The Relationship of Structure to Entrepreneurial and Innovative Success

    Unknown

  • Internet: the marketing challenge of the twentieth century

    Paul Herbig;Brian Hale

  • Marketing to the baby bust generation

    Paul Herbig;William Koehler;Ken Day

  • Culture and Technology

    Paul A. Herbig;Joseph C. Miller

  • An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

    Paul Herbig;Alain Genestre

  • Global markets and the new product development process

    Rama Yelkur;Paul Herbig

  • Structure and Innovation

    Steve Dunphy;Paul A. Herbig;Frederick A. Palumbo

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