What is she best known for?
The fields of study Leslie de Chernatony is best known for:
- Marketing
- Advertising
- Brand management
In her work, Leslie de Chernatony performs multidisciplinary research in Marketing and Finance.
She merges Finance with Marketing in her research.
Her study in Brand strategy extends to Brand management with its themes.
She combines Advertising and Communication in her research.
She combines Communication and Advertising in her studies.
Leslie de Chernatony merges Brand equity with Corporate branding in her research.
She carries out multidisciplinary research, doing studies in Corporate branding and Brand equity.
Brand awareness is frequently linked to Brand extension in her study.
Her Brand extension study frequently links to related topics such as Brand awareness.
Her most cited work include:
- Corporate branding and corporate brand performance (714 citations)
- Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (647 citations)
- Defining A "Brand": Beyond The Literature With Experts' Interpretations (508 citations)
What are the main themes of her work throughout her whole career to date
Marketing is closely attributed to Service (business) in her research.
Many of her studies on Service (business) involve topics that are commonly interrelated, such as Marketing.
Leslie de Chernatony conducts interdisciplinary study in the fields of Advertising and Corporate branding through her research.
Leslie de Chernatony incorporates Corporate branding and Advertising in her research.
She integrates several fields in her works, including Brand management and Public relations.
Leslie de Chernatony performs integrative study on Public relations and Brand management.
Leslie de Chernatony performs multidisciplinary study in Brand equity and Brand loyalty in her work.
Her study deals with a combination of Brand loyalty and Brand equity.
As part of her studies on Brand awareness, Leslie de Chernatony often connects relevant subjects like Brand extension.
Leslie de Chernatony most often published in these fields:
- Marketing (89.47%)
- Advertising (65.79%)
- Brand management (58.77%)
What were the highlights of her more recent work (between 2015-2020)?
- Social psychology (100.00%)
- Originality (60.00%)
- Creativity (60.00%)
In recent works Leslie de Chernatony was focusing on the following fields of study:
Leslie de Chernatony incorporates a variety of subjects into her writings, including Epistemology, Materialism and Empirical research.
Leslie de Chernatony integrates Materialism with Epistemology in her research.
Her study on Machine learning is interrelated to topics such as Value (mathematics) and Structural equation modeling.
Leslie de Chernatony connects Value (mathematics) with Statistics in her research.
Leslie de Chernatony performs integrative study on Statistics and Empirical research.
Her work on Machine learning expands to the thematically related Structural equation modeling.
Her study deals with a combination of Social psychology and Personality.
She brings together Personality and Social psychology to produce work in her papers.
She carries out multidisciplinary research, doing studies in Originality and Creativity.
Between 2015 and 2020, her most popular works were:
- Consumers’ self-congruence with a “Liked” brand (78 citations)
- ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? (50 citations)
- When does “liking” a charity lead to donation behaviour? (41 citations)
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