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Leslie de Chernatony

Leslie de Chernatony

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Business and Management
UK
2024

D-Index & Metrics

Business and Management

D-Index
74
Citations
26389
World Ranking
246
National Ranking
35

Research.com Recognitions

  • 2024 - Research.com Business and Management in United Kingdom Leader Award
  • 2023 - Research.com Business and Management in United Kingdom Leader Award

Overview

Leslie de Chernatony is affiliated with Aston University in the United Kingdom. The academic profile reflects a focus on research and scholarship within this institution.

There are no recorded recent papers, co-authors, publication venues, or book publications associated with Leslie de Chernatony in the current data. Similarly, specific main fields of study, subfields, and main topics of work are not listed.

No awards or honors have been documented for this researcher. The profile indicates that Leslie de Chernatony is currently active and not deceased.

The available information provides limited details on the scientific contributions or research scope of Leslie de Chernatony beyond institutional affiliation at Aston University.

Best Publications

  • Creating Powerful Brands

    Leslie De Chernatony

  • Defining A "Brand": Beyond The Literature With Experts' Interpretations

    Leslie de Chernatony;Francesca Dall'Olmo Riley

  • Corporate branding and corporate brand performance

    Fiona Harris;Leslie de Chernatony

  • Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

    Leslie de Chernatony

  • Consumer based brand equity conceptualization and measurement: a literature review

    George Christodoulides;Leslie de Chernatony

  • Examining the role of advertising and sales promotions in brand equity creation

    Isabel Buil;Leslie de Chernatony;Leslie de Chernatony;Eva Martínez

  • Consumer engagement with self-expressive brands: brand love and WOM outcomes

    Elaine Wallace;Isabel Buil;Leslie de Chernatony

  • The influence of brand equity on consumer responses

    Isabel Buil;Eva Martínez;Leslie de Chernatony

  • Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

    Malcolm H.B. McDonald;Leslie de Chernatony;Fiona Harris

  • Experts' views about defining services brands and the principles of services branding

    Leslie de Chernatony;Francesca Dall'Olmo Riley

  • Creating powerful brands in consumer, service and industrial markets

    Leslie de Chernatony

  • Modelling the components of the brand

    Leslie de Chernatony;Francesca Dall’Olmo Riley

  • The criteria for successful services brands

    Leslie de Chernatony;Susan Segal‐Horn

  • Internal brand building and structuration: the role of leadership

    Christine Vallaster;Leslie de Chernatony

  • Added value: Its nature, roles and sustainability

    Leslie de Chernatony;Fiona Harris;Francesca Dall'Olmo Riley

  • A cross‐national validation of the consumer‐based brand equity scale

    Isabel Buil;Leslie de Chernatony;Eva Martínez

  • From Brand Vision to Brand Evaluation

    Leslie de Chernatony

  • The Service Brand as Relationships Builder

    Francesca Dall'Olmo Riley;Leslie de Chernatony

  • The power of emotion: Brand communication in business-to-business markets

    Joanne Lynch;Leslie de Chernatony

  • Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

    Christine Vallaster;Leslie de Chernatony

  • Conceptualising and Measuring the Equity of Online Brands

    George Christodoulides;L. de Chernatony;O. Furrer;E. Shiu

Frequent Co-Authors

George Christodoulides
George Christodoulides American University of Sharjah
Kevin Daniels
Kevin Daniels University of East Anglia
Gerry Johnson
Gerry Johnson Lancaster University
Malcolm McDonald
Malcolm McDonald Cranfield University
Fiona Harris
Fiona Harris University of the West of Scotland
T.C. Melewar
T.C. Melewar Middlesex University
Cleopatra Veloutsou
Cleopatra Veloutsou University of Glasgow
Marylyn Carrigan
Marylyn Carrigan Heriot-Watt University
Roderick J. Brodie
Roderick J. Brodie University of Auckland
Bill Merrilees
Bill Merrilees Griffith University

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