World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
5812
World Ranking
2461
National Ranking
391

Malcolm McDonald publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Malcolm McDonald sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 248 publications — 86th percentile

86% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Malcolm McDonald D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Malcolm McDonald sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Malcolm McDonald is affiliated with Cranfield University in the United Kingdom and has contributed research primarily within the fields of Business, Management and Accounting, and Arts and Humanities. Their work spans subfields including Marketing, Museology, Sociology and Political Science, Urban Studies, and Strategy and Management, demonstrating an interdisciplinary approach to contemporary business and cultural studies.

Their research topics focus on areas such as Service and Product Innovation, Fashion and Cultural Textiles, Crafts, Textile, and Design, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Cultural Industries and Urban Development, and Consumer Behavior in Brand Consumption and Identification.

Malcolm McDonald has published in several academic venues. Frequent publication outlets include:

  • TEXTILE
  • Journal of Research in Interactive Marketing
  • Journal of Creating Value
  • INDO-ASIAN JOURNAL OF FINANCE AND ACCOUNTING
  • Journal of Customer Behaviour

Co-authors frequently collaborating with Malcolm McDonald are:

  • Bobbie Angela Ruben
  • Stephen Naylor
  • Grant Oliver

Recent publications include:

  • Viewpoint - a big opportunity for interactive marketing post-COVID-19, 2021, Journal of Research in Interactive Marketing
  • Six Actionable Steps to Preparing Financially Quantified Value Propositions, 2022, Journal of Creating Value
  • Business Strategy Risk Assessment for the C-Suite - will a Strategic Plan Deliver the Shareholder Value it Promises?, 2022, INDO-ASIAN JOURNAL OF FINANCE AND ACCOUNTING

Other notable works related to cultural textiles and fashion, co-authored with Bobbie Angela Ruben, are:

  • Value and Cultural Voice in Australian Aboriginal Textiles, 2020, TEXTILE
  • Australian Aboriginal Textiles: Value Beyond Fashion, 2021, TEXTILE

Best Publications

  • Marketing Plans: How to prepare them, how to profit from them

    Malcolm McDonald;Hugh Wilson

  • Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

    Malcolm H.B. McDonald;Leslie de Chernatony;Fiona Harris

  • Factors for Success in Customer Relationship Management (CRM) Systems

    Hugh Wilson;Elizabeth Daniel;Malcolm McDonald

  • Marketing Plans: How to Prepare Them, How to Use Them

    Malcolm McDonald;Hugh Wilson

  • Key account management: theory, practice and challenges

    Malcolm McDonald;Tony Millman;Elizabeth Georgina Rogers

  • Market Segmentation: How to Do It, How to Profit from It

    Malcolm McDonald;Ian K. Dunbar

  • Ten Barriers to Marketing Planning

    Malcolm H.B. McDonald

  • Market segmentation: organizational archetypes and research agendas

    Mark Jenkins;Malcolm McDonald

  • Strategic marketing planning: Theory, practice and research agendas

    Malcolm McDonald

  • Strategic Marketing Planning: A State‐of‐the‐art Review

    Malcolm H.B. McDonald

  • Marketing Plans for Services: A Complete Guide

    Malcolm McDonald;Pennie Frow;Adrian Payne

  • Strategic Brand Management

    Malcolm Mcdonald;Ailsa Kolsaker

  • Creating powerful brands : the strategic route to success in consumer, industrial and service markets

    L. De Chernatony;Malcolm McDonald

  • Key Customers: How to manage them profitably

    Malcolm McDonald;Beth Rogers;Diana Woodburn

  • The Marketing Planner

    Malcolm Hb McDonald

  • Market segmentation : a step-by-step approach to creating profitable market segments

    Malcolm McDonald;Ian Dunbar

  • The role of marketing past, present and future

    Tim Denison;Malcolm McDonald

  • State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning

    Malcolm H. B. McDonald;Hugh N. Wilson

  • Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning

    John W. Leppard;Malcolm H.B. McDonald

  • Key Account Management: Learning from supplier and customer perspectives

    Malcolm McDonald;T. Millan;Elizabeth Georgina Rogers

  • Marketing : an introductory text

    Martin Christopher;Malcolm McDonald

Frequent Co-Authors

Martin Christopher
Martin Christopher Cranfield University
Hugh Wilson
Hugh Wilson University of Warwick
Adrian Payne
Adrian Payne University of New South Wales
Pennie Frow
Pennie Frow University of Sydney
Leslie de Chernatony
Leslie de Chernatony Aston University
John M. Ward
John M. Ward University College London
Lynette Ryals
Lynette Ryals Cranfield University
Demetris Vrontis
Demetris Vrontis University of Nicosia
Fiona Harris
Fiona Harris University of the West of Scotland
Alkis Thrassou
Alkis Thrassou University of Nicosia

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Whether your interests are in healthcare, finance, or technology, related online degrees can strengthen your career prospects and support various pathways in business and management.

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