Malcolm McDonald is affiliated with Cranfield University in the United Kingdom and has contributed research primarily within the fields of Business, Management and Accounting, and Arts and Humanities. Their work spans subfields including Marketing, Museology, Sociology and Political Science, Urban Studies, and Strategy and Management, demonstrating an interdisciplinary approach to contemporary business and cultural studies.
Their research topics focus on areas such as Service and Product Innovation, Fashion and Cultural Textiles, Crafts, Textile, and Design, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Cultural Industries and Urban Development, and Consumer Behavior in Brand Consumption and Identification.
Malcolm McDonald has published in several academic venues. Frequent publication outlets include:
Co-authors frequently collaborating with Malcolm McDonald are:
Recent publications include:
Other notable works related to cultural textiles and fashion, co-authored with Bobbie Angela Ruben, are:
Malcolm McDonald;Hugh Wilson
Malcolm H.B. McDonald;Leslie de Chernatony;Fiona Harris
Hugh Wilson;Elizabeth Daniel;Malcolm McDonald
Malcolm McDonald;Hugh Wilson
Malcolm McDonald;Tony Millman;Elizabeth Georgina Rogers
Malcolm McDonald;Ian K. Dunbar
Malcolm H.B. McDonald
Mark Jenkins;Malcolm McDonald
Malcolm McDonald
Malcolm H.B. McDonald
Malcolm McDonald;Pennie Frow;Adrian Payne
Malcolm Mcdonald;Ailsa Kolsaker
L. De Chernatony;Malcolm McDonald
Malcolm McDonald;Beth Rogers;Diana Woodburn
Malcolm Hb McDonald
Malcolm McDonald;Ian Dunbar
Tim Denison;Malcolm McDonald
Malcolm H. B. McDonald;Hugh N. Wilson
John W. Leppard;Malcolm H.B. McDonald
Malcolm McDonald;T. Millan;Elizabeth Georgina Rogers
Martin Christopher;Malcolm McDonald
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