What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Sociology
Marketing, Mobile banking, The Internet, Consumer behaviour and Advertising are his primary areas of study.
Many of his research projects under Marketing are closely connected to Context with Context, tying the diverse disciplines of science together.
His Service provider research incorporates themes from Customer relationship management, Telephone banking and Early adopter.
The study incorporates disciplines such as Mobile device and Mobile phone in addition to Mobile banking.
The various areas that Tommi Laukkanen examines in his Mobile phone study include Customer to customer, Customer retention and Customer advocacy.
Tommi Laukkanen frequently studies issues relating to Laddering and Advertising.
His most cited work include:
- Mapping the reasons for resistance to Internet banking: A means-end approach (334 citations)
- Internet vs mobile banking: comparing customer value perceptions (275 citations)
- Consumer value creation in mobile banking services (267 citations)
What are the main themes of his work throughout his whole career to date?
Tommi Laukkanen mainly investigates Marketing, The Internet, Advertising, Mobile banking and Context.
Tommi Laukkanen applies his multidisciplinary studies on Marketing and Structural equation modeling in his research.
His studies deal with areas such as Service provider, Service and Retail banking as well as The Internet.
His Advertising research includes themes of Loyalty, Affect, Customer retention, Laddering and Order.
His work in Mobile banking addresses issues such as Mobile phone, which are connected to fields such as Customer relationship management.
His Brand equity research is multidisciplinary, relying on both Brand awareness and Brand loyalty.
He most often published in these fields:
- Marketing (76.62%)
- The Internet (31.17%)
- Advertising (29.87%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (76.62%)
- Social commerce (1.30%)
- Food consumption (1.30%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Social commerce, Food consumption, Replication and E-commerce.
His study in Marketing analytics extends to Marketing with its themes.
His Replication studies intersect with other disciplines such as Trustworthiness and Knowledge management.
Between 2019 and 2021, his most popular works were:
- Fostering B2B sales with customer big data analytics (23 citations)
- How national culture and ethics matter in consumers’ green consumption values (10 citations)
- Trustworthiness in e-commerce: A replication study of competing measures (1 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Sociology
Tommi Laukkanen focuses on Replication, Knowledge management, Trustworthiness, E-commerce and Traditional values.
His study of Traditional values brings together topics like Sample, Ideology, Momentum, Green consumption and Public economics.
He integrates Sample with National culture in his study.
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