World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
45
Citations
10980
World Ranking
1272
National Ranking
540

Overview

Erdener Kaynak is affiliated with Pennsylvania State University in the United States. Their research primarily focuses on the fields of Business, Management, and Accounting, with particular emphasis on Marketing and Organizational Behavior and Human Resource Management.

Their work addresses topics including Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, and Customer Service Quality and Loyalty.

Kaynak has published in the International Journal of Housing Markets and Analysis. One of their recent papers is titled An empirical investigation of home buying behavior in a high-context culture: a strategic marketing-oriented approach, published in 2022 in the same journal.

  • Richa Goel
  • Tilottama Singh
  • Ali Kara
  • Azamat Maksüdünov
  • Vishal Jain

  • International Journal of Housing Markets and Analysis

Best Publications

  • Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg's Two-Factor Theory.

    Oscar W. DeShields;Ali Kara;Erdener Kaynak

  • Consumer perceptions of foreign products: An analysis of product‐country images and ethnocentrism

    Erdener Kaynak;Ali Kara

  • Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?

    Erdener Kaynak;S. Tamer Cavusgil

  • Conventional and Islamic Banks: Patronage Behaviour of Jordanian Customers

    Cengiz Erol;Erdener Kaynak;El‐Bdour Radi

  • Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

    Erdener Kaynak;Orsay Kucukemiroglu;Akmal S. Hyder

  • An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

    Erdener Kaynak;Ekrem Tatoglu;Veysel Kula

  • An integrative framework linking brand associations and brand loyalty in professional sports

    Erdener Kaynak;Gulberk Gultekin Salman;Ekrem Tatoglu

  • Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms

    Erdener Kaynak;Wellington Kang yen Kuan

  • Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson

    Oscar W. DeShields;Ali Kara;Erdener Kaynak

  • Handbook of cross-cultural marketing

    Paul A. Herbig

  • An Empirical Investigation of the Differences Between Initiating and Continuing Exporters

    A. Tansu Barker;Erdener Kaynak

  • The globalization of business

    Unknown

  • Bank and Product Selection: Hong Kong

    Erdener Kaynak;Orsay Kucukemiroglu

  • Guanxi: Relationship Marketing in a Chinese Context

    Erdener Kaynak;Y.H. Wong;Thomas Leung

  • Marketing strategies for fast-food restaurants: A customer view

    Ali Kara;Erdener Kaynak;Orsay Kucukemiroglu

  • The Delphi technique in the measurement of tourism market potential. The case of Nova Scotia

    Erdener Kaynak;James A. Macaulay

  • Markets of a single customer: exploiting conceptual developments in market segmentation

    Ali Kara;Erdener Kaynak

  • Using the Delphi Technique to Predict Future Tourism Potential

    Erdener Kaynak;Jonathan Bloom;Marius Leibold

  • An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states

    Erdener Kaynak;Ali Kara

  • Relevance of Small Business Courses to Management Needs

    Erdener Kaynak;Pervez N. Ghauri;Torbjorn Olofsson-Bredenlow

  • Retail banking in Nordic countries: the case of Finland

    Karin Holstius;Erdener Kaynak

  • Customer-Based Brand Equity for Global Brands: A Multinational Approach

    Eda Atilgan;Serkan Akinci;Safak Aksoy;Erdener Kaynak

Frequent Co-Authors

Ali Kara
Ali Kara Pennsylvania State University
Ekrem Tatoglu
Ekrem Tatoglu Gulf University for Science & Technology
Ugur Yavas
Ugur Yavas East Tennessee State University
Pervez N. Ghauri
Pervez N. Ghauri University of Birmingham
Mehmet Demirbag
Mehmet Demirbag University of Essex
S. Tamer Cavusgil
S. Tamer Cavusgil Georgia State University
Philip J. Kitchen
Philip J. Kitchen ICN Business School
Tommi Laukkanen
Tommi Laukkanen University of Eastern Finland
Pawan Budhwar
Pawan Budhwar Aston University
Lianxi Zhou
Lianxi Zhou Brock University

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