His primary areas of study are Marketing, Public relations, Social psychology, Empirical research and Business studies. His research on Marketing often connects related areas such as Centralisation. His Public relations course of study focuses on Advertising and Inefficiency, Transferable skills analysis and Emotive.
His work in the fields of Social psychology, such as Goal orientation, overlaps with other areas such as Possession, Selection, Human rights and Socioeconomic status. His work deals with themes such as Further education, Adult education, Brand architecture and Formative assessment, which intersect with Empirical research. Roger Bennett has researched Marketing research in several fields, including Marketing management, Tacit knowledge, Knowledge management and Service quality.
His scientific interests lie mostly in Marketing, Public relations, Social psychology, Advertising and Empirical research. The study of Marketing is intertwined with the study of Perception in a number of ways. His study in Public relations is interdisciplinary in nature, drawing from both Marketing science, The arts, Marketing communication and Agency.
His work in the fields of Feeling and Affect overlaps with other areas such as Business studies. His specific area of interest is Marketing research, where Roger Bennett studies Return on marketing investment. In most of his Marketing management studies, his work intersects topics such as Marketing strategy.
Roger Bennett mainly focuses on Marketing, Structural equation modeling, Social psychology, Public information and Locus of control. Roger Bennett has included themes like Implicit-association test and Competence in his Marketing study. Roger Bennett combines subjects such as Intervention and Order with his study of Social psychology.
His Order study incorporates themes from Altruism, Construct and Donation. His Locus of control study combines topics from a wide range of disciplines, such as Multimethodology, Applied psychology, Affect and Social group. His Affect research is multidisciplinary, relying on both Computer-assisted web interviewing, Curiosity and Implicit attitude.
The scientist’s investigation covers issues in Structural equation modeling, Applied psychology, Locus of control, Marketing and Implicit-association test. His Structural equation modeling research incorporates a variety of disciplines, including Mass market, Computer game and Personality psychology. His Applied psychology research includes themes of Multimethodology, Affect, Curiosity and Social group.
His Locus of control study spans across into areas like Latent class model, Occupational safety and health, Human factors and ergonomics, Suicide prevention and Injury prevention. His biological study spans a wide range of topics, including Attitude change, Congruence, Advertising, Valuation and Self-image. The study incorporates disciplines such as Contingency and Social marketing in addition to Implicit-association test.
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Sports sponsorship, spectator recall and false consensus
European Journal of Marketing (1999)
Organisational factors and knowledge management within large marketing departments: an empirical study
Roger Bennett;Helen Gabriel.
Journal of Knowledge Management (1999)
Factors underlying the inclination to donate to particular types of charity
International Journal of Nonprofit and Voluntary Sector Marketing (2003)
Determinants of Undergraduate Student Drop Out Rates in a University Business Studies Department
Journal of Further and Higher Education (2003)
Management: Concepts & Practices
T. J. Hannagan;Roger Bennett.
Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach
Journal of Marketing Management (1996)
Reputation, trust and supplier commitment: the case of shipping company/seaport relations
Roger Bennett;Helen Gabriel.
Journal of Business & Industrial Marketing (2001)
Employers' Demands for Personal Transferable Skills in Graduates: A Content Analysis of 1000 Job Advertisements and an Associated Empirical Study.
Journal of Vocational Education & Training (2002)
Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses
International Marketing Review (1997)
Practitioner perceptions of corporate reputation: an empirical investigation
Roger Bennett;Rita Kottasz.
Corporate Communications: An International Journal (2000)
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