What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Management
His primary areas of study are Marketing, Public relations, Social psychology, Empirical research and Business studies.
His research on Marketing often connects related areas such as Centralisation.
His Public relations course of study focuses on Advertising and Inefficiency, Transferable skills analysis and Emotive.
His work in the fields of Social psychology, such as Goal orientation, overlaps with other areas such as Possession, Selection, Human rights and Socioeconomic status.
His work deals with themes such as Further education, Adult education, Brand architecture and Formative assessment, which intersect with Empirical research.
Roger Bennett has researched Marketing research in several fields, including Marketing management, Tacit knowledge, Knowledge management and Service quality.
His most cited work include:
- Determinants of Undergraduate Student Drop Out Rates in a University Business Studies Department (209 citations)
- Factors underlying the inclination to donate to particular types of charity (209 citations)
- Sports sponsorship, spectator recall and false consensus (206 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Public relations, Social psychology, Advertising and Empirical research.
The study of Marketing is intertwined with the study of Perception in a number of ways.
His study in Public relations is interdisciplinary in nature, drawing from both Marketing science, The arts, Marketing communication and Agency.
His work in the fields of Feeling and Affect overlaps with other areas such as Business studies.
His specific area of interest is Marketing research, where Roger Bennett studies Return on marketing investment.
In most of his Marketing management studies, his work intersects topics such as Marketing strategy.
He most often published in these fields:
- Marketing (46.39%)
- Public relations (31.96%)
- Social psychology (17.01%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (46.39%)
- Structural equation modeling (4.12%)
- Social psychology (17.01%)
In recent papers he was focusing on the following fields of study:
Roger Bennett mainly focuses on Marketing, Structural equation modeling, Social psychology, Public information and Locus of control.
Roger Bennett has included themes like Implicit-association test and Competence in his Marketing study.
Roger Bennett combines subjects such as Intervention and Order with his study of Social psychology.
His Order study incorporates themes from Altruism, Construct and Donation.
His Locus of control study combines topics from a wide range of disciplines, such as Multimethodology, Applied psychology, Affect and Social group.
His Affect research is multidisciplinary, relying on both Computer-assisted web interviewing, Curiosity and Implicit attitude.
Between 2017 and 2021, his most popular works were:
- Attitudes towards autonomous vehicles among people with physical disabilities (15 citations)
- Willingness of people with mental health disabilities to travel in driverless vehicles (15 citations)
- Consumer attitudes towards electric vehicles: Effects of product user stereotypes and self-image congruence (14 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Management
The scientist’s investigation covers issues in Structural equation modeling, Applied psychology, Locus of control, Marketing and Implicit-association test.
His Structural equation modeling research incorporates a variety of disciplines, including Mass market, Computer game and Personality psychology.
His Applied psychology research includes themes of Multimethodology, Affect, Curiosity and Social group.
His Locus of control study spans across into areas like Latent class model, Occupational safety and health, Human factors and ergonomics, Suicide prevention and Injury prevention.
His biological study spans a wide range of topics, including Attitude change, Congruence, Advertising, Valuation and Self-image.
The study incorporates disciplines such as Contingency and Social marketing in addition to Implicit-association test.
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