2026 Adrian. Sargeant: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	42	1483	1385	241	215	291	9208

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

1483

1385

241

215

291

9208

Overview

Adrian Sargeant is affiliated with the Institute for Sustainable Philanthropy in the United Kingdom. Their research spans several areas within social sciences and psychology, focusing primarily on aspects of philanthropy, behavioral economics, and nonprofit sector studies.

Their recent scholarly contributions include the following publications:

Marketplace Donations: The Role of Moral Identity Discrepancy and Gender, 2020, Journal of Marketing Research
Index, 2024, Policy Press eBooks
An exploration of how construal level framing determines bequest giving behavior, 2024, Journal of Philanthropy and Marketing

Adrian Sargeant has collaborated frequently with several researchers including:

Jen Shang
Americus Reed
Kathryn Carpenter
Claire Routley

The main fields of study covered by their work are:

Social Sciences
Psychology

Their research also touches on specific subfields, such as:

Safety Research
Sociology and Political Science
Information Systems and Management
Applied Psychology
Social Psychology

Core topics explored in their body of work involve:

Experimental Behavioral Economics Studies
Nonprofit Sector and Volunteering
Ethics in Business and Education
Behavioral Health and Interventions
Cultural Differences and Values
Media Influence and Health

In book publishing, Adrian Sargeant has contributed to titles issued by Policy Press as well as Bristol University Press eBooks. Notably, both publishers have released a book entitled Meaningful Philanthropy in 2024.

Best Publications

Marketing Management for Nonprofit Organizations

Adrian Sargeant

630
Citations
Charitable Giving: Towards a Model of Donor Behaviour

Adrian Sargeant

622
Citations
Marketing management for nonprofit organisations

Adrian Sargeant

606
Citations
Perceptual determinants of nonprofit giving behavior

Adrian Sargeant;John B. Ford;Douglas C. West

497
Citations
Gift giving: An interdisciplinary review

Adrian Sargeant;Lucy Woodliffe

359
Citations
Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior

Adrian Sargeant;Stephen Lee

340
Citations
Relationship fundraising: How to keep donors loyal

Adrian Sargeant

316
Citations
Fundraising Management: Analysis, Planning and Practice

Adrian Sargeant;Elaine Jay

309
Citations
Charitable organizations' storytelling influence on donors' emotions and intentions

Altaf Merchant;John B. Ford;Adrian Sargeant

292
Citations
Market versus societal orientation in the nonprofit context

Mei-Na Liao;Susan Foreman;Adrian Sargeant

274
Citations
Modelling internal communications in the financial services sector

Saadia Asif;Adrian Sargeant

255
Citations
Marketing W Organizacjach Non Profit

Adrian Sargeant

224
Citations
Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior

Adrian Sargeant;Stephen Lee

215
Citations
Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving

Adrian Sargeant;Lucy Woodliffe

214
Citations
Fundraising: Principles and Practice

Jen Shang;Adrian Sargeant

188
Citations
Charity Brand Personality: The Relationship With Giving Behavior

Adrian Sargeant;John B. Ford;Jane Hudson

174
Citations
Improving Public Trust in the Voluntary Sector: An Empirical Analysis

Adrian Sargeant;Stephen Lee

173
Citations
The nonprofit marketing landscape: guest editors' introduction to a special section

Roger Bennett;Adrian Sargeant

172
Citations
Operationalizing the marketing concept in the nonprofit sector

Adrian Sargeant;Susan Foreman;Mei Na Liao

166
Citations
Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits

Lizar Alfansi;Adrian Sargeant

162
Citations

Frequent Co-Authors

Walter Wymer University of Lethbridge

John B. Ford Old Dominion University

Eugene Sadler-Smith University of Surrey

Michael Jay Polonsky Deakin University

Roger Bennett Kingston University

Michael Thomas Ewing Southern Cross University

Gillian Sullivan Mort La Trobe University

Jay Weerawardena University of Queensland

External Links

Wikipedia of Adrian. Sargeant Personal website of Adrian. Sargeant

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