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Business and Management

D-Index
41
Citations
9681
World Ranking
1565
National Ranking
665

Overview

James W. Gentry is affiliated with the University of Nebraska-Lincoln in the United States. Their research primarily focuses on the fields of Business, Management and Accounting as well as Social Sciences. Within these broader domains, their work explores several subfields including Marketing, Gender Studies, Sociology and Political Science, Religious Studies, and Food Science.

The scientist's research topics encompass a range of areas related to consumer behavior and cultural studies. Main topics covered in their work include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Indian and Buddhist Studies
  • Media, Gender, and Advertising
  • Gender, Feminism, and Media
  • Culinary Culture and Tourism
  • Aesthetic Perception and Analysis

James W. Gentry has contributed to various academic journals, frequently publishing in:

  • Markets Globalization & Development Review
  • European Journal of Marketing
  • Journal of Macromarketing
  • Journal of Business Research
  • Applied and Environmental Microbiology

Recent publications authored or co-authored by James W. Gentry include:

  • "Tanner Colby, Some of My Best Friends are Black (2012)," 2020, Markets Globalization & Development Review
  • "Ro Khanna, Dignity in a Digital Age: Making Tech Work for All of Us (2022)," 2022, Markets Globalization & Development Review

Other notable papers with collaboration or relevance to their research include:

  • "Processes of consumer socialization: study of single-father households," 2021, European Journal of Marketing
  • "Meaningful Consumption," 2024, Journal of Macromarketing
  • ""Aha! I knew that voice sounded familiar!": Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight," 2024, Journal of Business Research

The scientist collaborates with various researchers, with frequent co-authors including:

  • Aditya Gupta
  • Robert Harrison
  • Risto Moisio
  • Suraj Commuri
  • Meike Eilert

Best Publications

  • Characteristics of Adopters and Non-Adopters of Home Computers

    Mary Dee Dickerson;James W. Gentry

  • Building understanding of the domain of consumer vulnerability

    Stacey Menzel Baker;James W. Gentry;Terri L. Rittenburg

  • Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents

    Mary C. Martin;James W. Gentry

  • The effects of counterfeiting on consumer search

    James W Gentry;Sanjay Putrevu;Clifford J Shultz

  • How Now Ralph Lauren? the Separation of Brand and Product in a Counterfeit Culture

    James W. Gentry;Sanjay Putrevu;Clifford Shultz Ii;Suraj Commuri

  • Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

    Bongjin Cho;Up Kwon;James W. Gentry;Sunkyu Jun

  • Opportunities for Family Research in Marketing

    Suraj Commuri;James W. Gentry

  • Ethnic consumer reaction to targeted marketing: A theory of intercultural accommodation

    Jonna Holland;James W. Gentry

  • Productive Consumption in the Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY) Home Improvement in Men’s Identity Work

    Risto Moisio;Eric J. Arnould;Eric J. Arnould;James W. Gentry

  • Fashion Involvement: An Instrument Validation Procedure:

    Ann E. Fairhurst;Linda K. Good;James W. Gentry

  • Antecedents of turnover intentions among retail management personnel.

    Linda K. Good;Grovalynn F. Sisler;James W. Gentry

  • Family transitions during grief: Discontinuities in household consumption patterns

    James W. Gentry;Patricia F. Kennedy;Catherine Paul;Ronald Paul Hill

  • Consumer acculturation processes and cultural conflict: How generalizable is a North American model for marketing globally?

    James W. Gentry;Sunkyu Jun;Patriya Tansuhai

  • Relationship development in selling: A cognitive analysis

    Gerrard Macintosh;Kenneth A. Anglin;David M. Szymanski;James W. Gentry

  • The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy

    James W. Gentry;Patricia F. Kennedy;Katherine Paul;Ronald Paul Hill

  • Is advertising a barrier to male movement toward gender change

    James Gentry;Robert Harrison

  • An exploration of happy/sad and liked/disliked music effects on shopping intentions in a women's clothing store service setting

    Greg Broekemier;Ray Marquardt;James W. Gentry

  • Modes of Consumer Acculturation

    Sunkyu Jun;A. Dwayne Ball;James W. Gentry

  • The Impact of Flow and Communitas on Enduring Involvement in Extended Service Encounters

    Lee Phillip McGinnis;James W. Gentry;Tao Gao

  • Underdog consumption: An exploration into meanings and motives

    Lee Phillip McGinnis;James W. Gentry

  • Resource Allocation in Households with Women as Chief Wage Earners

    Suraj Commuri;James W. Gentry

  • Motivating students to engage in experiential learning: a tension-to-learn theory

    Alvin C. Burns;James W. Gentry

  • Principles of Marketing Research@@@Advanced Methods of Marketing Research

    James W. Gentry;Richard P. Bagozzi

Frequent Co-Authors

Ronald Paul Hill
Ronald Paul Hill American University
John C. Mowen
John C. Mowen Oklahoma State University
Clifford J. Shultz
Clifford J. Shultz Loyola University Chicago
Ramesh Sharda
Ramesh Sharda Oklahoma State University
Eric J. Arnould
Eric J. Arnould Aalto University
Stephen J. Grove
Stephen J. Grove Clemson University
James Shanteau
James Shanteau Kansas State University
Linda L. Price
Linda L. Price University of Wyoming

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