Gerald Häubl

Gerald Häubl publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gerald Häubl sits on this spectrum.

Gerald Häubl D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gerald Häubl sits on this spectrum.

Best Publications

• Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

  Gerald Häubl;Valerie Trifts

  2701
  Citations

• A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car

  Gerald Häubl

  417
  Citations

• Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents

  Gerald Häubl;Kyle B. Murray

  352
  Citations

• Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations:

  Benedict G.C . Dellaert;Gerald Häubl

  219
  Citations

• The impact of congruity between brand name and country of production on consumers' product quality judgments

  Gerald Häubl;Terry Elrod

  213
  Citations

• The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

  Keri L. Kettle;Gerald Häubl

  189
  Citations

• When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

  Christian Hildebrand;Gerald Häubl;Andreas Herrmann;Jan R. Landwehr

  173
  Citations

• Gamified Information Presentation and Consumer Adoption of Product Innovations

  Jessica Müller-Stewens;Tobias Schlager;Gerald Häubl;Andreas Herrmann

  169
  Citations

• Choice under restrictions

  Simona Botti;Susan Broniarczyk;Gerald Häubl;Ron Hill

  116
  Citations

• Information Availability and Consumer Preference: Can Online Retailers Benefit From Providing Access to Competitor Price Information?

  Valerie Trifts;Gerald Häubl

  108
  Citations

• Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships

  Unknown

  108
  Citations

• Product Customization via Starting Solutions

  Christian Hildebrand;Gerald Häubl;Andreas Herrmann

  106
  Citations

• Consumer decisions with artificially intelligent voice assistants

  Benedict G. C. Dellaert;Benedict G. C. Dellaert;Suzanne B. Shu;Theo A. Arentze;Tom Baker

  105
  Citations

• Double Agents : Assessing the Role of Electronic Product-Recommendation Systems

  Gerald Häubl;Kyle Murray

  98
  Citations

• Freedom of choice, ease of use, and the formation of interface preferences

  Kyle B. Murray;Gerald Häubl

  84
  Citations

• Minimum Prices and Product Valuations in Auctions

  Gerald Häubl;Peter Popkowski Leszczyc

  84
  Citations

• Aspects of Endowment: A Query Theory of Value Construction

  Eric J. Johnson;Gerald Häubl;Anat Keinan

  84
  Citations

• Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

  Gerald Häubl;Benedict G. C. Dellaert;Bas Donkers

  79
  Citations

• To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.

  Peter T.L . Popkowski Leszczyc;Gerald Häubl

  75
  Citations

• Interactive consumer decision aids

  Kyle B. Murray;Gerald Häubl

  72
  Citations