World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
30
Citations
6554
World Ranking
2932
National Ranking
116

Best Publications

  • Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

    Gerald Häubl;Valerie Trifts

  • A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car

    Gerald Häubl

  • Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents

    Gerald Häubl;Kyle B. Murray

  • Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations:

    Benedict G.C . Dellaert;Gerald Häubl

  • The impact of congruity between brand name and country of production on consumers' product quality judgments

    Gerald Häubl;Terry Elrod

  • The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

    Keri L. Kettle;Gerald Häubl

  • When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

    Christian Hildebrand;Gerald Häubl;Andreas Herrmann;Jan R. Landwehr

  • Gamified Information Presentation and Consumer Adoption of Product Innovations

    Jessica Müller-Stewens;Tobias Schlager;Gerald Häubl;Andreas Herrmann

  • Choice under restrictions

    Simona Botti;Susan Broniarczyk;Gerald Häubl;Ron Hill

  • Information Availability and Consumer Preference: Can Online Retailers Benefit From Providing Access to Competitor Price Information?

    Valerie Trifts;Gerald Häubl

  • Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships

    Unknown

  • Product Customization via Starting Solutions

    Christian Hildebrand;Gerald Häubl;Andreas Herrmann

  • Consumer decisions with artificially intelligent voice assistants

    Benedict G. C. Dellaert;Benedict G. C. Dellaert;Suzanne B. Shu;Theo A. Arentze;Tom Baker

  • Double Agents : Assessing the Role of Electronic Product-Recommendation Systems

    Gerald Häubl;Kyle Murray

  • Freedom of choice, ease of use, and the formation of interface preferences

    Kyle B. Murray;Gerald Häubl

  • Minimum Prices and Product Valuations in Auctions

    Gerald Häubl;Peter Popkowski Leszczyc

  • Aspects of Endowment: A Query Theory of Value Construction

    Eric J. Johnson;Gerald Häubl;Anat Keinan

  • Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

    Gerald Häubl;Benedict G. C. Dellaert;Bas Donkers

  • To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.

    Peter T.L . Popkowski Leszczyc;Gerald Häubl

  • Interactive consumer decision aids

    Kyle B. Murray;Gerald Häubl

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