Gerald Häubl

Best Publications

• Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

  Gerald Häubl;Valerie Trifts

  2701
  Citations

• A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car

  Gerald Häubl

  417
  Citations

• Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents

  Gerald Häubl;Kyle B. Murray

  352
  Citations

• Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations:

  Benedict G.C . Dellaert;Gerald Häubl

  219
  Citations

• The impact of congruity between brand name and country of production on consumers' product quality judgments

  Gerald Häubl;Terry Elrod

  213
  Citations

• The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

  Keri L. Kettle;Gerald Häubl

  189
  Citations

• When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

  Christian Hildebrand;Gerald Häubl;Andreas Herrmann;Jan R. Landwehr

  173
  Citations

• Gamified Information Presentation and Consumer Adoption of Product Innovations

  Jessica Müller-Stewens;Tobias Schlager;Gerald Häubl;Andreas Herrmann

  169
  Citations

• Choice under restrictions

  Simona Botti;Susan Broniarczyk;Gerald Häubl;Ron Hill

  116
  Citations

• Information Availability and Consumer Preference: Can Online Retailers Benefit From Providing Access to Competitor Price Information?

  Valerie Trifts;Gerald Häubl

  108
  Citations

• Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships

  Unknown

  108
  Citations

• Product Customization via Starting Solutions

  Christian Hildebrand;Gerald Häubl;Andreas Herrmann

  106
  Citations

• Consumer decisions with artificially intelligent voice assistants

  Benedict G. C. Dellaert;Benedict G. C. Dellaert;Suzanne B. Shu;Theo A. Arentze;Tom Baker

  105
  Citations

• Double Agents : Assessing the Role of Electronic Product-Recommendation Systems

  Gerald Häubl;Kyle Murray

  98
  Citations

• Freedom of choice, ease of use, and the formation of interface preferences

  Kyle B. Murray;Gerald Häubl

  84
  Citations

• Minimum Prices and Product Valuations in Auctions

  Gerald Häubl;Peter Popkowski Leszczyc

  84
  Citations

• Aspects of Endowment: A Query Theory of Value Construction

  Eric J. Johnson;Gerald Häubl;Anat Keinan

  84
  Citations

• Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

  Gerald Häubl;Benedict G. C. Dellaert;Bas Donkers

  79
  Citations

• To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.

  Peter T.L . Popkowski Leszczyc;Gerald Häubl

  75
  Citations

• Interactive consumer decision aids

  Kyle B. Murray;Gerald Häubl

  72
  Citations