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Eileen Fischer

Eileen Fischer

D-Index & Metrics

Business and Management

D-Index
48
Citations
17721
World Ranking
1082
National Ranking
50

Overview

Eileen Fischer is affiliated with York University in Canada and has contributed extensively to the fields of Business, Management and Accounting as well as Social Sciences. Their work focuses on multiple subfields including Sociology and Political Science, Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, and Tourism, Leisure and Hospitality Management.

Their research covers a range of topics such as:

  • Consumer Behavior in Brand Consumption and Identification
  • Wine Industry and Tourism
  • Business Strategy and Innovation
  • Digital Marketing and Social Media
  • Sharing Economy and Platforms
  • Management and Organizational Studies
  • Customer Service Quality and Loyalty

Fischer has published multiple articles in prominent academic journals. The most frequently appearing venues for their publications include:

  • Journal of Consumer Psychology
  • Marketing Theory
  • Journal of International Business Studies
  • Journal of Marketing
  • Journal of the Academy of Marketing Science

Recent notable publications include:

  • "The case for qualitative research," 2022, Journal of Consumer Psychology
  • "Something old, something new: Enabled theory building in qualitative marketing research," 2021, Marketing Theory
  • "Putting qualitative international business research in context(s)," 2021, Journal of International Business Studies
  • "Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action," 2020, Journal of Marketing
  • "Pay attention, please! Person brand building in organized online attention economies," 2020, Journal of the Academy of Marketing Science

Frequent collaborators in their research include:

  • A. Rebecca Reuber
  • Pierre-Yann Dolbec
  • Özlem Sandıkçı
  • Markus Giesler
  • Andre F. Maciel

Best Publications

  • The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES

    A. Rebecca Reuber;Eileen Fischer

  • A theoretical overview and extension of research on sex, gender, and entrepreneurship

    Eileen M. Fischer;A.Rebecca Reuber;Lorraine S. Dyke

  • How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

    Andrew N. Smith;Eileen Fischer;Chen Yongjian

  • Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?

    Eileen Fischer;A. Rebecca Reuber

  • More than a Labor of Love: Gender Roles and Christmas Gift Shopping

    Eileen Fischer;Stephen J. Arnold

  • Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

    Daiane Scaraboto;Eileen Fischer

  • Hermeneutics and Consumer Research

    Stephen J. Arnold;Eileen Fischer

  • Qualitative Consumer and Marketing Research

    Russell W Belk;Eileen Fischer;Robert V Kozinets

  • Sex, gender identity, gender role attitudes, and consumer behavior

    Eileen Fischer;Stephen J. Arnold

  • Understanding the Consequences of Founders' Experience

    A. Rebecca Reuber;Eileen Fischer

  • Feminist Thought: Implications for Consumer Research

    Julia M. Bristor;Eileen Fischer

  • An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

    Mei-Ling Wei;Eileen Fischer;Kelley J . Main

  • Support for Rapid‐Growth Firms: A Comparison of the Views of Founders, Government Policymakers, and Private Sector Resource Providers

    Eileen Fischer;A. Rebecca Reuber

  • Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets

    Pierre-Yann Dolbec;Eileen Fischer

  • An Inter-Industry Examination of the Impact of Owner Experience on Firm Performance

    Lorraine S. Dyke;Eileen M. Fischer;A. Rebecca Reuber

  • The Good, the Bad, and the Unfamiliar: The Challenges of Reputation Formation Facing New Firms

    Eileen Fischer;Rebecca Reuber

  • International entrepreneurship in internet-enabled markets

    A. Rebecca Reuber;Eileen Fischer

  • Positioning person brands in established organizational fields

    Marie-Agnès Parmentier;Eileen Fischer;A. Rebecca Reuber

  • Things Fall Apart: The Dynamics of Brand Audience Dissipation

    Marie-Agnès Parmentier;Eileen Fischer

  • Entrepreneurs' experience, expertise, and the performance of technology-based firms

    A.R. Reuber;E.M. Fischer

  • Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter

    Eileen Fischer;A. Rebecca Reuber

Frequent Co-Authors

Vicki G. Morwitz
Vicki G. Morwitz Columbia University
Darren W. Dahl
Darren W. Dahl University of British Columbia
Douglas J. Cumming
Douglas J. Cumming Stevens Institute of Technology
Russell W. Belk
Russell W. Belk York University
Phillip H. Phan
Phillip H. Phan Johns Hopkins University
Justin Tan
Justin Tan York University
Robert V. Kozinets
Robert V. Kozinets University of Southern California
Mary Frances Luce
Mary Frances Luce Duke University
Lauren G. Block
Lauren G. Block Baruch College
Craig J. Thompson
Craig J. Thompson University of Wisconsin–Madison

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