Bernard Cova is affiliated with Kedge Business School in France and has contributed extensively to the fields of Business, Management and Accounting, as well as Social Sciences. Their research spans a range of subfields including Marketing, Sociology and Political Science, Business and International Management, Strategy and Management, and Organizational Behavior and Human Resource Management.
The main topics of Bernard Cova's work are diverse and include:
Among recent papers authored or co-authored by Bernard Cova are:
Bernard Cova frequently publishes in journals such as:
Frequent co-authors include:
Bernard Cova's work demonstrates a sustained focus on the intersection of consumer behavior, brand interaction, and innovation in various socioeconomic contexts. Their contributions address both theoretical and practical aspects of marketing, consumer experiences, and the construction of brand communities, including those at the socioeconomic "bottom of the pyramid."
Bernard Cova;Véronique Cova
Bernard Cova
Antonella Carù;Bernard Cova
Bernard Cova;Stefano Pace
Bernard Cova;Daniele Dalli
Bernard Cova;Robert Salle
Bernard Cova;Daniele Dalli;Detlev Zwick
Véronique Aubert-Gamet;Bernard Cova
Bernard Cova;Tim White
Bernard Cova;Véronique Cova
Antonella Carù;Bernard Cova
Antonella Carù;Bernard Cova
Antonella Carù;Bernard Cova
Bernard Cova
Rebecca Scott;Julien Cayla;Julien Cayla;Bernard Cova
Bernard Cova;Pervez N. Ghauri;Robert S Salle
Antonella Carù;Bernard Cova
Bernard Cova
Antonella Carù;Bernard Cova
Michael Lee;Dominique Roux;Helene Cherrier;Bernard Cova
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