What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Advertising
Alan R. Andreasen spends much of his time researching Marketing, Social marketing, Marketing management, Public relations and Relationship marketing.
The various areas that Alan R. Andreasen examines in his Marketing study include Actuarial science and Advertising.
Alan R. Andreasen merges many fields, such as Social marketing and Domain, in his writings.
His biological study spans a wide range of topics, including Marketing mix and Section.
The study incorporates disciplines such as Social change and Social issues in addition to Public relations.
His Relationship marketing study integrates concerns from other disciplines, such as Return on marketing investment, Marketing research, Digital marketing and Marketing strategy.
His most cited work include:
- Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (670 citations)
- Marketing Social Marketing in the Social Change Marketplace (581 citations)
- Strategic marketing for nonprofit organizations (550 citations)
What are the main themes of his work throughout his whole career to date?
Alan R. Andreasen mainly investigates Marketing, Social marketing, Public relations, Advertising and Marketing management.
His works in Marketing mix, Marketing research, Marketing science, Influencer marketing and Consumer satisfaction are all subjects of inquiry into Marketing.
His studies deal with areas such as Integrated marketing communications and Sports marketing as well as Influencer marketing.
His Social marketing study frequently links to adjacent areas such as Private sector.
His Public relations research includes elements of Social change, Target audience and Behavior change.
He has researched Marketing management in several fields, including Marketing strategy and Digital marketing.
He most often published in these fields:
- Marketing (70.67%)
- Social marketing (32.00%)
- Public relations (24.00%)
What were the highlights of his more recent work (between 2005-2017)?
- Marketing (70.67%)
- Social marketing (32.00%)
- Public relations (24.00%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Marketing, Social marketing, Public relations, Marketing management and Relationship marketing.
In most of his Marketing studies, his work intersects topics such as Value.
His studies in Social marketing integrate themes in fields like Social change, Private sector, Lesbian and Transgender.
His research in Public relations intersects with topics in Preparedness, Readiness to change and Target audience.
His work investigates the relationship between Marketing management and topics such as Marketing research that intersect with problems in Marketing strategy.
The Marketing strategy study combines topics in areas such as Digital marketing and Strategic business unit.
Between 2005 and 2017, his most popular works were:
- Strategic Marketing for Non Profit Organizations (166 citations)
- Promoting positive change: Advancing the food well-being paradigm☆ (72 citations)
- Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing (66 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social science
- Management
His main research concerns Marketing, Public relations, Relationship marketing, Return on marketing investment and Marketing research.
His study on Marketing is mostly dedicated to connecting different topics, such as Readiness to change.
Alan R. Andreasen integrates several fields in his works, including Readiness to change, Social relationship, Well-being, Food choice and Consumption.
The subject of his Relationship marketing research is within the realm of Marketing management.
His Profit impact of marketing strategy research integrates issues from Marketing effectiveness and Strategic business unit.
Alan R. Andreasen has included themes like Digital marketing and Quantitative marketing research in his Marketing science study.
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