What is she best known for?
The fields of study she is best known for:
- Marketing
- Social science
- Internal medicine
The scientist’s investigation covers issues in Social marketing, Marketing, Psychological intervention, Social psychology and Public relations.
Martine Stead has researched Social marketing in several fields, including Fear appeal, Field research and Anxiety.
Martine Stead has included themes like Theory of planned behavior, Systematic review and Mass media in her Psychological intervention study.
The concepts of her Systematic review study are interwoven with issues in Health care, Health policy, Evidence-based medicine and Behavior change.
Her Social psychology research is multidisciplinary, incorporating perspectives in Focus group and Occupational safety and health.
Her Public relations research incorporates themes from Tobacco control, Packaging and labeling and Health promotion.
Her most cited work include:
- Fear appeals in social marketing: Strategic and ethical reasons for concern (410 citations)
- The effectiveness of social marketing interventions for health improvement: what's the evidence? (295 citations)
- The effectiveness of social marketing interventions for health improvement: what's the evidence? (295 citations)
What are the main themes of her work throughout her whole career to date?
Her primary areas of study are Marketing, Advertising, Public relations, Psychological intervention and Public health.
Her work on Digital marketing as part of general Marketing study is frequently connected to Football, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
She focuses mostly in the field of Advertising, narrowing it down to topics relating to Tobacco control and, in certain cases, Smoking cessation, Cross-sectional study and Demography.
She is interested in Social marketing, which is a field of Public relations.
The study incorporates disciplines such as Intervention, Systematic review, Health care and Behavior change in addition to Psychological intervention.
Her work in Public health addresses subjects such as Environmental health, which are connected to disciplines such as Mass media and Focus group.
She most often published in these fields:
- Marketing (21.47%)
- Advertising (20.34%)
- Public relations (15.25%)
What were the highlights of her more recent work (between 2017-2021)?
- Advertising (20.34%)
- Public health (12.99%)
- Point of sale (10.73%)
In recent papers she was focusing on the following fields of study:
Martine Stead mainly focuses on Advertising, Public health, Point of sale, Marketing and Legislation.
Martine Stead interconnects Feeling, Content analysis and Social marketing in the investigation of issues within Advertising.
Her studies in Public health integrate themes in fields like Socioeconomic status, Focus group, Reproductive health and Environmental health.
Her Environmental health research is multidisciplinary, incorporating elements of Psychological intervention, Salience and Mass media.
Her Psychological intervention study incorporates themes from Young adult, Intervention and Behavioural sciences.
Her work carried out in the field of Mass media brings together such families of science as Environmental economics and Public relations.
Between 2017 and 2021, her most popular works were:
- Relationship between trying an electronic cigarette and subsequent cigarette experimentation in Scottish adolescents: a cohort study (65 citations)
- Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence (24 citations)
- Gambling Marketing from 2014 to 2018: a Literature Review (24 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Social science
- Advertising
Her scientific interests lie mostly in Advertising, Marketing, Legislation, Environmental health and Body mass index.
Her study in Advertising is interdisciplinary in nature, drawing from both Harm reduction, Stratified sampling and Content analysis.
Her biological study spans a wide range of topics, including Odds and Tobacco industry.
Her Environmental health research is multidisciplinary, relying on both Psychological intervention, Qualitative research, Thematic analysis and Public health.
She connects Psychological intervention with Dietary Reference Intake in her study.
Her Public health research includes themes of Socioeconomic status, Behavioural sciences and Mass media.
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