World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
42
Citations
8434
World Ranking
1489
National Ranking
630

Overview

Don E. Schultz is affiliated with Northwestern University in the United States. Their research primarily addresses topics within social sciences, business, management and accounting, and decision sciences. Their work further extends into subfields such as sociology and political science, organizational behavior and human resource management, and information systems and management.

Their recent research contributions include a paper titled Segmenting consumers based on willingness to share data for marketing purposes, published in 2020 in the venue Applied Marketing Analytics. This paper explores consumer behavior concerning data sharing in marketing contexts.

  • Segmenting consumers based on willingness to share data for marketing purposes, 2020, Applied Marketing Analytics

Coauthor collaborations include work with Martin P. Block.

  • Martin P. Block

The scientist's frequent publication venue includes:

  • Applied Marketing Analytics

Their research topics focus significantly on:

  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour

Best Publications

  • Social media and consumer engagement: a review and research agenda

    Victor Barger;James W. Peltier;Don Edward Schultz

  • Social media's slippery slope: challenges, opportunities and future research directions

    Don Edward Schultz;James Jimmy Peltier

  • Communicating Globally: An Integrated Marketing Approach

    Don E. Schultz;Philip J. Kitchen

  • A Multi-Country Comparison of the Drive for IMC

    Philip J. Kitchen;Don Edward Schultz

  • The elaboration likelihood model: review, critique and research agenda

    Philip J. Kitchen;Gayle Kerr;Don E. Schultz;Rod McColl

  • Integrated marketing communications

    Don E Schultz

  • Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

    James W. Peltier;John A. Schibrowsky;Don Edward Schultz

  • A Response to ‘Theoretical Concept or Management Fashion’

    Don E. Schultz;Philip J. Kitchen

  • Integrated marketing communications in U.S. advertising agencies: an exploratory study

    Don Edward Schultz;Philip J. Kitchen

  • Transitioning marketing communication into the twenty-first century

    Don E. Schultz;Heidi F. Schultz

  • Integrated Marketing Communications: Practice Leads Theory

    Philip J. Kitchen;Ilchul Kim;Don Edward Schultz

  • The New Marketing Paradigm: Integrated Marketing Communications

    Don E. Schultz;Stanley I. Tannenbaum;Robert F. Lauterborn

  • The inevitability of integrated communications

    Don E. Schultz

  • Customer/brand loyalty in an interactive marketplace

    Don E Schultz;Scott E Bailey

  • An inside-out approach to integrated marketing communication: an international analysis

    Gayle Kerr;Don Schultz;Charles Patti;Ilchul Kim

  • IMC: New horizon/false dawn for a marketplace in turmoil?

    Philip J. Kitchen;Don Edward Schultz

  • IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

    Don E. Schultz;Heidi F. Schultz

  • A customer-focused approach can bring the current marketing mix into the 21 st century

    Chekitan S. Dev;Don E. Schultz

  • Understanding The Diffusion Of Integrated Marketing Communications

    Ilchul Kim;Dongsub Han;Don E. Schultz

  • Raising the Corporate Umbrella

    Philip J. Kitchen;Don E. Schultz

  • Integrated marketing communications in U.S. advertising

    Don E. Schultz;Philip J. Kitchen

Frequent Co-Authors

Philip J. Kitchen
Philip J. Kitchen ICN Business School
Edward C. Malthouse
Edward C. Malthouse Northwestern University
Hans C. Breiter
Hans C. Breiter University of Cincinnati
Bobby J. Calder
Bobby J. Calder Northwestern University
Nick Lee
Nick Lee University of Warwick
James W. Peltier
James W. Peltier University of Wisconsin–Whitewater
Ian Lings
Ian Lings Queensland University of Technology
Shuba Srinivasan
Shuba Srinivasan Boston University
Steven Pike
Steven Pike Queensland University of Technology
Abbie Griffin
Abbie Griffin University of Utah

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