What is she best known for?
The fields of study she is best known for:
- Marketing
- Management
- Social psychology
Abbie Griffin spends much of her time researching New product development, Marketing, Process, Best practice and Quality function deployment.
The study incorporates disciplines such as Product design, Variety and Knowledge management in addition to New product development.
Her Competitor analysis and Soft launch study in the realm of Marketing interacts with subjects such as Distribution, Industrial production and Test.
The Process study combines topics in areas such as Competitive advantage and Process management.
Her Process management research integrates issues from Customer advocacy, Customer retention, House of Quality, Customer reference program and Voice of the customer.
Her studies in Best practice integrate themes in fields like Business-to-business and Benchmarking.
Her most cited work include:
- The Voice of the Customer (1571 citations)
- PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1267 citations)
- Integrating R&D and marketing: A review and analysis of the literature (1179 citations)
What are the main themes of her work throughout her whole career to date?
New product development, Marketing, Process management, Knowledge management and Process are her primary areas of study.
Her study in New product development is interdisciplinary in nature, drawing from both Product design, Quality function deployment and Operations management.
Her Process management study incorporates themes from Fuzzy logic and Commercialization.
Her work on Information management as part of general Knowledge management study is frequently linked to Key, bridging the gap between disciplines.
Her study in the fields of Management process under the domain of Process overlaps with other disciplines such as Competitive pressure, Politics and Perspective.
Her research investigates the connection between Customer to customer and topics such as Voice of the customer that intersect with issues in Customer reference program and House of Quality.
She most often published in these fields:
- New product development (61.48%)
- Marketing (46.72%)
- Process management (18.85%)
What were the highlights of her more recent work (between 2013-2021)?
- New product development (61.48%)
- Process management (18.85%)
- Marketing (46.72%)
In recent papers she was focusing on the following fields of study:
Abbie Griffin mainly focuses on New product development, Process management, Marketing, Open innovation and Management science.
Abbie Griffin combines subjects such as Fuzzy logic and Design thinking with her study of New product development.
She has included themes like Innovation management and Process in her Process management study.
Her research in the fields of Innovation process overlaps with other disciplines such as Project implementation, Work and Market acceptance.
Her specific area of interest is Marketing, where she studies Fast-moving consumer goods.
Her Open innovation study combines topics from a wide range of disciplines, such as Manufacturing engineering and Best practice.
Between 2013 and 2021, her most popular works were:
- Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward (63 citations)
- Using intuition in fuzzy front-end decision-making: : A conceptual framework (49 citations)
- An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success (36 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Management
- Social psychology
Her scientific interests lie mostly in New product development, Marketing, Management science, Intuition and Process management.
Her New product development study frequently draws connections between adjacent fields such as Engineering management.
Her Engineering management research includes themes of Systems engineering and Design thinking.
In her works, Abbie Griffin performs multidisciplinary study on Marketing and Success factors.
While working on this project, Abbie Griffin studies both Process management and Association.
Her Fuzzy logic study combines topics in areas such as Management, Knowledge base, Conceptual framework and Creativity.
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