World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
21976
World Ranking
961
National Ranking
414

Overview

Abbie Griffin is affiliated with the University of Utah in the United States and conducts research primarily in the field of Business, Management and Accounting. Their work has a notable focus on Marketing, Management of Technology and Innovation, Economics and Econometrics, Strategy and Management, as well as Tourism, Leisure and Hospitality Management.

The main topics addressed in Abbie Griffin's research include Consumer Behavior in Brand Consumption and Identification, Entrepreneurship Studies and Influences, Consumer Market Behavior and Pricing, Innovation Policy and R&D, Innovation and Knowledge Management, Wine Industry and Tourism, and Organic Food and Agriculture.

Among Abbie Griffin's recent publications are several papers, spanning from 2020 to 2024, appearing in various academic journals. These papers include:

  • "Best practices in new product development and innovation: Results from PDMA's 2021 global survey" (2023), published in the Journal of Product Innovation Management
  • "How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance" (2020), published in the European Journal of Marketing
  • "How a brick-and-mortar retailer's strategic focus on niche (versus mainstream) brands influences category sales" (2020), published in the Journal of Product & Brand Management
  • "The high-end bias - A decision-maker preference for premium over economy innovations" (2024), published in Long Range Planning
  • "Market selection and product positioning decisions' implications for short- and long-term performance: evidence from the US music industry" (2022), published in the Journal of Product & Brand Management

The scientist's frequent co-authors include Gloria Barczak, Raymond L. Price, B. A. Vojak, Jake D. Hoskins, and Mette Præst Knudsen. Collaboration with these colleagues has contributed to the development of various studies in related fields.

Abbie Griffin's research has been disseminated through prominent publication venues, including:

  • Journal of Product & Brand Management
  • Journal of Product Innovation Management
  • European Journal of Marketing
  • Long Range Planning
  • AMS Review

In addition to journal articles, Abbie Griffin has contributed to academic books, having published "How to Conduct an Effective Peer Review" in 2021 through Edward Elgar Publishing.

Best Publications

  • The Voice of the Customer

    Abbie Griffin;John R. Hauser

  • Integrating R&D and marketing: A review and analysis of the literature

    Abbie Griffin;John R. Hauser

  • PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices

    Abbie Griffin

  • Research on Innovation: A Review and Agenda for Marketing Science

    John Hauser;Gerard J. Tellis;Abbie Griffin

  • PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure

    Abbie Griffin;Albert L. Page

  • PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study*

    Gloria Barczak;Abbie Griffin;Kenneth B. Kahn

  • An Interim Report on Measuring Product Development Success and Failure

    Abbie Griffin;Albert L. Page

  • Patterns of Communication Among Marketing, Engineering and Manufacturing-A Comparison Between Two New Product Teams

    Abbie Griffin;John R. Hauser

  • The Effect of Project and Process Characteristics on Product Development Cycle Time

    Abbie Griffin

  • PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices

    Unknown

  • Metrics for Measuring Product Development Cycle Time

    Abbie Griffin

  • Industrial New Product Launch Strategies and Product Development Performance

    Erik Jan Hultink;Abbie Griffin;Susan Hart;Henry S. J. Robben

  • PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure

    Unknown

  • The breakfast of champions: associations between champions and product development environments, practices and performance

    Stephen K. Markham;Abbie Griffin

  • An Interim Report on Measuring Product Development Success and Failure

    Unknown

  • Exploring Portfolio Decision‐Making Processes*

    Linda Kester;Abbie Griffin;Erik Jan Hultink;Kristina Lauche

  • Launch decisions and new product success: an empirical comparison of consumer and industrial products

    Erik Jan Hultink;Susan Hart;Henry S.J. Robben;Abbie Griffin

  • Evaluating QFD's Use in US Firms as a Process for Developing Products

    Unknown

  • PRODUCT DEVELOPMENT CYCLE TIME FOR BUSINESS-TO-BUSINESS PRODUCTS

    Abbie Griffin

  • Sources, uses, and forms of data in the new product development process

    Debra Zahay;Abbie Griffin;Elisa Fredericks

  • The impact of new product launch strategies on competitive reaction in industrial markets

    Marion Debruyne;Abbie Griffin;Susan Hart;Erik Jan Hultink

  • Marketing strategy selection, marketing metrics, and firm performance

    Debra Zahay;Abbie Griffin

  • The Effect of Project and Process Characteristics on Product Development Cycle Time

    Unknown

  • The PDMA toolbook for new product development

    Paul Belliveau;Abbie Griffin;Stephen Somermeyer

  • Consequences of New Product Development Speed: A Meta‐Analysis

    Pinar Cankurtaran;Fred Langerak;Abbie Griffin

  • Customer Learning Processes, Strategy Selection, and Performance in Business‐to‐Business Service Firms*

    Debra Zahay;Abbie Griffin

Frequent Co-Authors

Fred Langerak
Fred Langerak Eindhoven University of Technology
Jay Hauser
Jay Hauser University of California, Los Angeles
Erik Jan Hultink
Erik Jan Hultink Delft University of Technology
Gloria Barczak
Gloria Barczak Northeastern University
Susan Hart
Susan Hart Durham University
Gary L. Lilien
Gary L. Lilien Pennsylvania State University
Barry L. Bayus
Barry L. Bayus University of North Carolina at Chapel Hill
Gerard J. Tellis
Gerard J. Tellis University of Southern California
Rajdeep Grewal
Rajdeep Grewal University of North Carolina at Chapel Hill
Roger J. Calantone
Roger J. Calantone Michigan State University

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