What is he best known for?
The fields of study he is best known for:
- Management
- Marketing
- Project management
His primary areas of study are Marketing, New product development, Process, Product innovation and Project portfolio management. His Marketing research includes elements of Best practice and Process management. Robert G. Cooper undertakes multidisciplinary studies into New product development and Voice of the customer in his work.
His Process research incorporates elements of Situational ethics, Phase and Control. His study in Product innovation is interdisciplinary in nature, drawing from both Value stream mapping, Lean manufacturing, Open innovation and Six Sigma. His Project portfolio management research focuses on Portfolio and how it connects with Risk analysis.
His most cited work include:
- Winning at new products : accelerating the process from idea to launch (1362 citations)
- Stage-gate systems: A new tool for managing new products (1116 citations)
- New Products: What Separates Winners from Losers? (1078 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include New product development, Marketing, Product innovation, Process and Project portfolio management. His specific area of interest is New product development, where he studies Product management. His work in Marketing covers topics such as Profitability index which are related to areas like Critical success factor.
Robert G. Cooper has included themes like Technology strategy and Innovation management in his Product innovation study. The concepts of his Process study are interwoven with issues in Situational ethics, Phase and Engineering management. The Project portfolio management study which covers Portfolio that intersects with Risk analysis.
He most often published in these fields:
- New product development (68.42%)
- Marketing (53.95%)
- Product innovation (25.00%)
What were the highlights of his more recent work (between 2010-2020)?
- Agile software development (12.50%)
- New product development (68.42%)
- Process management (19.08%)
In recent papers he was focusing on the following fields of study:
Robert G. Cooper spends much of his time researching Agile software development, New product development, Process management, Manufacturing engineering and Marketing. His Agile software development study integrates concerns from other disciplines, such as Burn down chart, Product and Operations management. The various areas that Robert G. Cooper examines in his New product development study include Knowledge management, Project portfolio management and Best practice.
His research integrates issues of Iterative and incremental development, Function and Finance in his study of Project portfolio management. His research in Process management focuses on subjects like Process, which are connected to Flexibility. He is studying Benchmarking, which is a component of Marketing.
Between 2010 and 2020, his most popular works were:
- What's Next?: After Stage-Gate (167 citations)
- Winning at new products : creating value through innovation (150 citations)
- The Agile–Stage‐Gate Hybrid Model: A Promising New Approach and a New Research Opportunity (113 citations)
In his most recent research, the most cited papers focused on:
- Management
- Marketing
- Project management
His primary scientific interests are in New product development, Agile software development, Marketing, Best practice and Ideation. His New product development study combines topics in areas such as Business case and Senior management. Robert G. Cooper combines subjects such as Engineering management, Team communication, Manufacturing engineering and Operations management with his study of Agile software development.
His work in the fields of Operations management, such as Process, intersects with other areas such as Unanimity, Stage and Information technology. His work in Marketing is not limited to one particular discipline; it also encompasses Corporate governance. His Best practice research incorporates themes from Value proposition and Knowledge management.
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