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Kenneth John Peattie

Kenneth John Peattie

D-Index & Metrics

Business and Management

D-Index
34
Citations
11258
World Ranking
2262
National Ranking
356

Overview

Kenneth John Peattie is affiliated with Cardiff University in the United Kingdom. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences. Within these broader areas, their work focuses on subfields including Sociology and Political Science, Marketing, Management of Technology and Innovation, Strategy and Management, and Organizational Behavior and Human Resource Management.

Their scholarly output addresses a variety of topics, notably:

  • Diverse Aspects of Tourism Research
  • Entrepreneurship Studies and Influences
  • Family Business Performance and Succession
  • Community Development and Social Impact
  • Consumer Behavior in Brand Consumption and Identification
  • Sharing Economy and Platforms
  • Transportation and Mobility Innovations

Peattie has published articles in several prominent venues, including:

  • Sustainability
  • Tourism Management
  • International Journal of Entrepreneurial Behaviour & Research
  • Futures
  • European Journal of Marketing

Among recent papers, notable publications include:

  • Competing for legitimacy in the place branding process: (re)negotiating the stakes, 2022, Tourism Management
  • Reconciling social enterprise: beyond the paradox perspective, 2022, International Journal of Entrepreneurial Behaviour & Research
  • Access Over Ownership: Case Studies of Libraries of Things, 2020, Sustainability
  • Faith in the future: On a mission to integrate sustainability into management theory and practice, 2020, Futures
  • Engagement and estrangement: a "tale of two cities" for Bristol's green branding, 2023, European Journal of Marketing

Kenneth John Peattie has collaborated frequently with several coauthors. Those with whom Peattie has multiple joint publications include:

  • Nicole Koenig-Lewis
  • Anthony Samuel
  • Laura Reynolds
  • Heike Doering
  • Gareth White

Best Publications

  • Green marketing: legend, myth, farce or prophesy?

    Kenneth John Peattie;Andrew Crane

  • Green Consumption: Behavior and Norms

    Kenneth John Peattie

  • Green and competitive: influences on environmental new product development performance

    Devashish Pujari;Gillian Wright;Ken Peattie

  • Social marketing: A pathway to consumption reduction?

    Kenneth John Peattie;Susan Peattie

  • Sustainability Marketing: A Global Perspective

    Frank-Martin Belz;Kenneth John Peattie

  • Towards Sustainability: The Third Age of Green Marketing

    Ken Peattie

  • Golden goose or wild goose? The hunt for the green consumer

    Ken Peattie

  • Environmental Marketing Management: Meeting the Green Challenge

    Ken Peattie

  • Eight paradoxes of the social enterprise research agenda

    Kenneth John Peattie;Adrian Sherwin Morley

  • Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

    Susan Peattie;Kenneth John Peattie

  • Marketing and Sustainability

    Martin Charter;Ken Peattie;Jacqueline Ottman;Michael Polonsky

  • Meeting the Closed-Loop Challenge: The Case of Remanufacturing

    Margarete A. Seitz;Ken Peattie

  • Trappings versus substance in the greening of marketing planning

    Ken Peattie

  • Organizational antecedents of environmental responsiveness in industrial new product development

    Devashish Pujari;Ken Peattie;Gillian H. Wright

  • Behaviour and climate change : consumer perceptions of responsibility.

    Victoria Kate Wells;Cerys Anne Ponting;Kenneth John Peattie

  • Guest editorial: perspectives on sustainable consumption

    Kenneth John Peattie;Andrea Jayne Collins

  • Sustainability marketing-An innovative conception of marketing

    Kenneth John Peattie;Frank-Martin Belz

  • In search of a golden blend: perspectives on the marketing of fair trade coffee

    Kirsty Golding;Kenneth John Peattie

  • Consumer Ethics Research: Reframing the Debate about Consumption for Good

    Johannes Brinkmann;Ken Peattie

  • Responding to the green movement

    Ken Peattie;Moira Ratnayaka

  • The marketing mix in the third age of computing

    Ken Peattie;Linda Peters

Frequent Co-Authors

Robert G. Newcombe
Robert G. Newcombe Cardiff University
Rodrigo Lozano
Rodrigo Lozano University of A Coruña
Peter Naudé
Peter Naudé Manchester Metropolitan University
Andrew Crane
Andrew Crane University of Bath
Michael Jay Polonsky
Michael Jay Polonsky Deakin University
Laura A. Peracchio
Laura A. Peracchio University of Wisconsin–Milwaukee
Gerard Hastings
Gerard Hastings University of Stirling
Adam Lindgreen
Adam Lindgreen Copenhagen Business School
Roderick J. Brodie
Roderick J. Brodie University of Auckland
Hans Baumgartner
Hans Baumgartner Pennsylvania State University

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