Andrea Prothero

Best Publications

• Who are organic food consumers? A compilation and review of why people purchase organic food

  Renée Shaw Hughner;Pierre McDonagh;Andrea Prothero;Clifford J. Shultz

  2520
  Citations

• Sustainable Consumption: Opportunities for Consumer Research and Public Policy:

  Andrea Prothero;Susan Dobscha;Jim Freund;William E . Kilbourne

  1010
  Citations

• Green Consumption Life-politics, risk and contradictions

  John Connolly;Andrea Prothero

  693
  Citations

• Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

  William Kilbourne;Pierre McDonagh;Andrea Prothero

  684
  Citations

• Sustainability marketing research: past, present and future

  Pierre McDonagh;Andrea Prothero

  455
  Citations

• Sustainable consumption: consumption, consumers and the commodity discourse

  John Connolly;Andrea Prothero

  431
  Citations

• The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture

  Bernt Aarset;Suzanne C. Beckmann;Enrique Bigne;Malcolm Beveridge

  312
  Citations

• Is Green the New Black? Reflections on a Green Commodity Discourse:

  Andrea Prothero;Pierre McDonagh;Susan Dobscha

  276
  Citations

• Education Leadership Styles Impact on Work Performance and Morale of Staff

  Andrea Prothero

  245
  Citations

• Greening Capitalism: Opportunities for a Green Commodity

  Andrea Prothero;James A. Fitchett

  244
  Citations

• Beyond the frills of relationship marketing

  Lisa O'Malley;Andrea Prothero

  185
  Citations

• Green Management: A Reader

  Pierre McDonagh;Andrea Prothero

  169
  Citations

• Pester power – A battle of wills between children and their parents

  Margaret-Anne Lawlor;Andrea Prothero

  161
  Citations

• Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

  Shona Bettany;Susan Dobscha;Lisa O'Malley;Andrea Prothero

  137
  Citations

• Beauty blogger selfies as authenticating practices

  Valerie Gannon;Andrea Prothero

  129
  Citations

• Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry

  Andrea Prothero;Pierre McDonagh

  114
  Citations

• The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

  William E. Kilbourne;Michael J. Dorsch;Pierre McDonagh;Bertrand Urien

  104
  Citations

• Buying into motherhood? Problematic consumption and ambivalence in transitional phases

  Andrea Davies;Susan Dobscha;Susi Geiger

  103
  Citations

• Beauty bloggers and YouTubers as a community of practice

  Valerie Gannon;Andrea Prothero

  82
  Citations

• Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less

  Cathy McGouran;Andrea Prothero

  77
  Citations