Andrea Prothero

Andrea Prothero publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Andrea Prothero sits on this spectrum.

Andrea Prothero D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Andrea Prothero sits on this spectrum.

Best Publications

• Who are organic food consumers? A compilation and review of why people purchase organic food

  Renée Shaw Hughner;Pierre McDonagh;Andrea Prothero;Clifford J. Shultz

  2520
  Citations

• Sustainable Consumption: Opportunities for Consumer Research and Public Policy:

  Andrea Prothero;Susan Dobscha;Jim Freund;William E . Kilbourne

  1010
  Citations

• Green Consumption Life-politics, risk and contradictions

  John Connolly;Andrea Prothero

  693
  Citations

• Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

  William Kilbourne;Pierre McDonagh;Andrea Prothero

  684
  Citations

• Sustainability marketing research: past, present and future

  Pierre McDonagh;Andrea Prothero

  455
  Citations

• Sustainable consumption: consumption, consumers and the commodity discourse

  John Connolly;Andrea Prothero

  431
  Citations

• The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture

  Bernt Aarset;Suzanne C. Beckmann;Enrique Bigne;Malcolm Beveridge

  312
  Citations

• Is Green the New Black? Reflections on a Green Commodity Discourse:

  Andrea Prothero;Pierre McDonagh;Susan Dobscha

  276
  Citations

• Education Leadership Styles Impact on Work Performance and Morale of Staff

  Andrea Prothero

  245
  Citations

• Greening Capitalism: Opportunities for a Green Commodity

  Andrea Prothero;James A. Fitchett

  244
  Citations

• Beyond the frills of relationship marketing

  Lisa O'Malley;Andrea Prothero

  185
  Citations

• Green Management: A Reader

  Pierre McDonagh;Andrea Prothero

  169
  Citations

• Pester power – A battle of wills between children and their parents

  Margaret-Anne Lawlor;Andrea Prothero

  161
  Citations

• Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

  Shona Bettany;Susan Dobscha;Lisa O'Malley;Andrea Prothero

  137
  Citations

• Beauty blogger selfies as authenticating practices

  Valerie Gannon;Andrea Prothero

  129
  Citations

• Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry

  Andrea Prothero;Pierre McDonagh

  114
  Citations

• The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

  William E. Kilbourne;Michael J. Dorsch;Pierre McDonagh;Bertrand Urien

  104
  Citations

• Buying into motherhood? Problematic consumption and ambivalence in transitional phases

  Andrea Davies;Susan Dobscha;Susi Geiger

  103
  Citations

• Beauty bloggers and YouTubers as a community of practice

  Valerie Gannon;Andrea Prothero

  82
  Citations

• Enacted voluntary simplicity – exploring the consequences of requesting consumers to intentionally consume less

  Cathy McGouran;Andrea Prothero

  77
  Citations