Sarah Tanford

Best Publications

• Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels.

  Sarah Tanford;Carola Raab;Yen-Soon Kim

  246
  Citations

• Festival attributes and perceptions: a meta-analysis of relationships with satisfaction and loyalty.

  Sarah L Tanford;Shinyong Jung

  239
  Citations

• The Influence of Reward Program Membership and Commitment on Hotel Loyalty

  Sarah Tanford;Carola Raab;Yen-Soon Kim

  169
  Citations

• Building loyalty through reward programs: the influence of perceptions of fairness and brand attachment.

  Eunmin Hwang;Seyhmus Baloglu;Sarah Tanford

  158
  Citations

• The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members

  Unknown

  118
  Citations

• Evaluating Loyalty Constructs Among Hotel Reward Program Members Using eWom

  Orie Berezan;Carola Raab;Sarah Tanford;Yen-Soon Kim

  114
  Citations

• Travel Packaging on the Internet: : The Impact of Pricing Information and Perceived Value on Consumer Choice

  Sarah Tanford;Seyhmus Baloglu;Mehmet Erdem

  112
  Citations

• Antecedents and Outcomes of Hospitality Loyalty A Meta-Analysis

  Sarah L Tanford

  110
  Citations

• Priming social media and framing cause-related marketing to promote sustainable hotel choice

  Sarah Tanford;Minji Kim;Eun Joo Kim

  108
  Citations

• Understanding the Impact of Negative and Positive Traveler Reviews Social Influence and Price Anchoring Effects

  Laura A. Book;Sarah Tanford;Yang-Su Chen

  101
  Citations

• Online Traveler Reviews as Social Influence: Price Is No Longer King

  Unknown

  97
  Citations

• Casino Loyalty: The Influence of Loyalty Program, Switching Costs, and Trust:

  Seyhmus Baloglu;Yun Ying (Susan) Zhong;Sarah Tanford

  90
  Citations

• Factors that Influence Attendance, Satisfaction, and Loyalty for Conventions

  Sarah Tanford;Rhonda Montgomery;Kathleen B. Nelson

  87
  Citations

• Antecedents of Mandatory Customer Participation in Service Encounters: An Empirical Study

  Sandy C. Chen;Carola Raab;Sarah Tanford

  85
  Citations

• The Effect of Availability Heuristics in Online Consumer Reviews

  Nadia Hanin Nazlan;Sarah Tanford;Rhonda Montgomery

  68
  Citations

• The indirect impact of casual dining on low-end gaming in destination and local casinos

  Sarah Tanford;Anthony F. Lucas

  56
  Citations

• How We Complain: The Effect Of Personality On Consumer Complaint Channels

  Riley Berry;Sarah Tanford;Rhonda Montgomery;Alison J. Green

  48
  Citations

• What’s in a Word? Building Program Loyalty through Social Media Communication

  Carola Raab;Orie Berezan;Anjala S Krishen;Sarah L Tanford

  44
  Citations

• Is a picture really worth a thousand words?: An experiment on hotel Facebook message effectiveness

  Xi Yu Leung;Sarah L Tanford;Lan Jiang

  44
  Citations

• Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

  Sarah Tanford;Seyhmus Baloglu

  42
  Citations