World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
37
Citations
4587
World Ranking
1990
National Ranking
19

Overview

Bee-Lia Chua is affiliated with Universiti Putra Malaysia in Malaysia and has a research portfolio predominantly focused on social sciences and business, management, and accounting. Their work spans over 65 publications in social sciences and 63 in business-related fields, emphasizing various intersections of tourism, marketing, and organizational behavior.

Their main subfields of study include sociology and political science, marketing, organizational behavior and human resource management, food science, and information systems and management. Bee-Lia Chua's research topics cover a range of issues such as:

  • Digital Marketing and Social Media
  • Diverse Aspects of Tourism Research
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Environmental Sustainability in Business
  • Culinary Culture and Tourism
  • Technology Adoption and User Behaviour

Among the recent papers authored by Bee-Lia Chua are:

  • "Impact of health risk perception on avoidance of international travel in the wake of a pandemic" (2020) published in Current Issues in Tourism
  • "Tourists' outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention" (2020) published in Journal of Sustainable Tourism
  • "Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-Out Occasions" (2020) published in International Journal of Environmental Research and Public Health

Bee-Lia Chua frequently collaborates with other researchers. Some of the most frequent co-authors include Heesup Han, Seongseop Kim, Amr Al-Ansi, Jinkyung Jenny Kim, and Aleksandar Radić. These collaborations span multiple papers and contribute to various aspects of tourism and hospitality management research.

The scientist's work has appeared predominantly in journals specialized in tourism, hospitality, and environmental health, with frequent publication venues such as:

  • Journal of Travel & Tourism Marketing
  • International Journal of Hospitality Management
  • Journal of Hospitality and Tourism Management
  • International Journal of Contemporary Hospitality Management
  • International Journal of Environmental Research and Public Health

Bee-Lia Chua's contributions intersect research on consumer behaviors, health risk perceptions, corporate social responsibility in travel contexts, and service quality in hospitality. Their focus on tourism-related behavioral studies and digital marketing reflects an integration of diverse interdisciplinary approaches within social sciences and business disciplines.

Best Publications

  • Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity

    Bee-Lia Chua;Sanghyeop Lee;Ben Goh;Heesup Han

  • Impact of health risk perception on avoidance of international travel in the wake of a pandemic

    Bee Lia Chua;Amr Al-Ansi;Myong Jae Lee;Heesup Han

  • Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry

    Bonhak Koo;Jongsik Yu;Bee-Lia Chua;Sanghyeop Lee

  • Investigating the Structural Relationships Between Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions: The Case of Malaysia

    Christina Geng-Qing Chi;Bee Lia Chua;Mohhidin Othman;Shahrim Ab Karim

  • Drivers of brand loyalty in the chain coffee shop industry

    Heesup Han;Hong Ngoc Nguyen;Hakjun Song;Bee-Lia Chua

  • Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers

    Seoyoung Kim;Sunny Ham;Hyeyoung Moon;Bee-Lia Chua

  • The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism.

    Heesup Han;Amr Al-Ansi;Bee-Lia Chua;Beenish Tariq

  • Tourists’ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention

    Unknown

  • Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges

    Hyeon-Cheol Kim;Bee-Lia Chua;Sanghyeop Lee;Huey-Chern Boo

  • Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention

    Heesup Han;Kai-Sean Lee;Bee-Lia Chua;Sanghyeop Lee

  • Consequences of cruise line involvement: a comparison of first-time and repeat passengers

    Bee-Lia Chua;Sanghyeop Lee;Heesup Han

  • Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior

    Bo Meng;Bee-Lia Chua;Hyungseo Bobby Ryu;Heesup Han

  • Role of service encounter and physical environment performances, novelty, satisfaction, and affective commitment in generating cruise passenger loyalty

    Sanghyeop Lee;Bee-Lia Chua;Heesup Han

  • Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice

    Unknown

  • Green hotels: the state of green hotel research and future prospects

    Unknown

  • Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase: Full-service vs low-cost carriers in South Korea

    Heesup Han;Jongsik Yu;Bee-Lia Chua;Sanghyeop Lee

  • Customer Restaurant Choice: An Empirical Analysis of Restaurant Types and Eating-Out Occasions

    Bee-Lia Chua;Shahrim Karim;Sanghyeop Lee;Heesup Han

  • The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior

    Bee-Lia Chua;Hyeon-Cheol Kim;Sanghyeop Lee;Heesup Han

  • International volunteer tourism and youth travelers - an emerging tourism trend.

    Heesup Han;Bo Meng;Bee-Lia Chua;Hyungseo Bobby Ryu

  • Eliciting customers’ waste reduction and water saving behaviors at a hotel

    Heesup Han;Bee Lia Chua;Sunghyup Sean Hyun

  • Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant

    Heesup Han;Bee‐Lia Chua;Antonio Ariza‐Montes;Antonio Ariza‐Montes;Elena‐Nicoleta Untaru

  • Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic

    Aleksandar Radic;Michael Lück;Amr Al-Ansi;Bee-Lia Chua

  • Malaysia as a culinary tourism destination: international tourist's perspective

    Muhammad Shahrim Abdul Karim;Bee Lia Chua;Hamdin Salleh

Frequent Co-Authors

Heesup Han
Heesup Han Sejong University
Wansoo Kim
Wansoo Kim Italian Institute of Technology
Jinkyung Jenny Kim
Jinkyung Jenny Kim Macau University of Science and Technology
Sunghyup Sean Hyun
Sunghyup Sean Hyun Hanyang University
Sandra Loureiro
Sandra Loureiro ISCTE - University Institute of Lisbon

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