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M.S. Balaji

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 42 1496 1397 87 87 120 7502

M.S. Balaji publications per year

The chart shows the history of publications by M.S. Balaji between 2008 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. M.S. Balaji published across 18 years, from 2008 to 2025, averaging 7.9 papers a year. Output peaked at 16 publications in 2024. 30 of the 142 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 2008 to 2025. Vertical axis: number of publications, 0 to 16. Peak 16 publications in 2024. 2008: 1 publication 2009: 4 publications 2010: 1 publication 2011: 3 publications 2012: 2 publications 2013: 1 publication 2014: 5 publications 2015: 14 publications 2016: 6 publications 2017: 9 publications 2018: 6 publications 2019: 12 publications 2020: 9 publications 2021: 15 publications 2022: 11 publications 2023: 13 publications 2024: 16 publications 2025: 14 publications
2008 2025

142 publications in total across all disciplines

View publications per year as a table
M.S. Balaji: publications per year, 2008 to 2025
Year Publications
2008 1
2009 4
2010 1
2011 3
2012 2
2013 1
2014 5
2015 14
2016 6
2017 9
2018 6
2019 12
2020 9
2021 15
2022 11
2023 13
2024 16
2025 14
Total 142
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M.S. Balaji publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where M.S. Balaji sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 120–124 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 120 publications — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112 120
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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M.S. Balaji D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where M.S. Balaji sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 42 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 42 D-Index — 52nd percentile

52% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80 42
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

M.S. Balaji is affiliated with RMIT University in Australia and has an extensive research profile primarily focused on business, management, and social sciences. Their scholarly output includes a significant number of publications in subfields such as sociology and political science, marketing, organizational behavior and human resource management, social psychology, and information systems and management.

The scientist's research covers several key topics, including digital marketing and social media, consumer behavior in brand consumption and identification, environmental sustainability in business, customer service quality and loyalty, technology adoption and user behaviour, behavioral health and interventions, and the application of AI in service interactions.

Balaji has contributed to multiple notable journals across their career. Frequent publication venues for their work include:

  • Journal of Business Research
  • International Journal of Hospitality Management
  • Journal of Travel Research
  • International Journal of Contemporary Hospitality Management
  • Psychology and Marketing

Their recent published papers exemplify the diversity in research interests and include:

  • "Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels" (2021) in Journal of Travel Research
  • "Robots at your service: value facilitation and value co-creation in restaurants" (2022) in International Journal of Contemporary Hospitality Management
  • "Effectiveness of sustainability communication on social media: role of message appeal and message source" (2021) in International Journal of Contemporary Hospitality Management
  • "Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption" (2022) in European Journal of Marketing
  • "Letting go or getting back: How organization culture shapes frontline employee response to customer incivility" (2020) in Journal of Business Research

Collaborations are a significant aspect of Balaji's research practice, with frequent co-authors including Yangyang Jiang, Subhash Jha, Payal S. Kapoor, Cenhua Lyu, and Xiya Zhang, demonstrating a networked engagement in various interdisciplinary topics.

Best Publications

  • Linking green skepticism to green purchase behavior

    See Kwong Goh;M.S. Balaji

  • Value co-creation with Internet of things technology in the retail industry

    M. S. Balaji;Sanjit Kumar Roy

  • Constituents and consequences of smart customer experience in retailing

    Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen

  • Determinants of negative word-of-mouth communication using social networking sites

    M.S. Balaji;Kok Wei Khong;Alain Yee Loong Chong

  • How customers cope with service failure? A study of brand reputation and customer satisfaction.

    Aditi Sarkar Sengupta;M.S. Balaji;Balaji C. Krishnan

  • Why people participate in the sharing economy: an empirical investigation of Uber

    Zach W.Y. Lee;Tommy K.H. Chan;M.S. Balaji;Alain Yee-Loong Chong

  • Predictors of customer acceptance of and resistance to smart technologies in the retail sector

    Sanjit Kumar Roy;M.S. Balaji;Ali Quazi;Mohammed Quaddus

  • How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

    Rambalak Yadav;M.S. Balaji;Charles Jebarajakirthy

  • Antecedents and consequences of university brand identification

    M.S. Balaji;Sanjit Kumar Roy;Saalem Sadeque

  • Building trust in internet banking: a trustworthiness perspective

    Pay Ling Yu;M S Balaji;Kok Wei Khong

  • Examining the antecedents and consequences of perceived shopping value through smart retail technology

    Unknown

  • Customer engagement behavior in individualistic and collectivistic markets

    Sanjit Kumar Roy;M.S. Balaji;George Soutar;Walfried M Lassar

  • Measuring effectiveness of customer relationship management in Indian retail banks

    C. Padmavathy;M.S. Balaji;V.J. Sivakumar

  • Managing customer citizenship behavior: a relationship perspective

    M. S. Balaji

  • Customers’ emotion regulation strategies in service failure encounters

    M.S. Balaji;Sanjit Kumar Roy;Ali Quazi

  • Predicting Internet banking adoption in India: a perceived risk perspective

    Sanjit Kumar Roy;M.S. Balaji;Ankit Kesharwani;Harjit Sekhon

  • Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels:

    Payal S. Kapoor;M. S. Balaji;Yangyang Jiang;Charles Jebarajakirthy

  • Green hotel adoption: a personal choice or social pressure?

    M.S. Balaji;Yangyang Jiang;Subhash Jha

  • Robots at your service: value facilitation and value co-creation in restaurants

    Unknown

  • Investing in customer loyalty: the moderating role of relational characteristics

    M. S. Balaji

  • Role of tactile and visual inputs in product evaluation: a multisensory perspective

    M.S. Balaji;Srividya Raghavan;Subhash Jha

  • Matching visitation-motives and restaurant attributes in casual dining restaurants

    Abhilash Ponnam;M.S. Balaji

  • An Investigation of Online Shopping Experience on Trust and Behavioral Intentions

    Lee Hao Suan Samuel;M. S. Balaji;Khong Kok Wei

Frequent Co-Authors

Alain Yee-Loong Chong
Alain Yee-Loong Chong University of Nottingham
Ali Quazi
Ali Quazi University of Canberra
Charles Jebarajakirthy
Charles Jebarajakirthy Sunway University
Arun Sharma
Arun Sharma University of Miami
Ankur Srivastava
Ankur Srivastava University of Maryland, College Park
Bang Nguyen
Bang Nguyen Oxford Brookes University
Emin Babakus
Emin Babakus University of Memphis
Geoffrey N. Soutar
Geoffrey N. Soutar University of Western Australia
T.C. Melewar
T.C. Melewar Middlesex University
Mohammed Quaddus
Mohammed Quaddus Curtin University

External Links

Personal website of M.S. Balaji Google Scholar page

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Related Online Degrees & Career Pathways

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Michelle F. Wright

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Ming-Lang Tseng

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Charles Dennis

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