M.S. Balaji is affiliated with RMIT University in Australia and has an extensive research profile primarily focused on business, management, and social sciences. Their scholarly output includes a significant number of publications in subfields such as sociology and political science, marketing, organizational behavior and human resource management, social psychology, and information systems and management.
The scientist's research covers several key topics, including digital marketing and social media, consumer behavior in brand consumption and identification, environmental sustainability in business, customer service quality and loyalty, technology adoption and user behaviour, behavioral health and interventions, and the application of AI in service interactions.
Balaji has contributed to multiple notable journals across their career. Frequent publication venues for their work include:
Their recent published papers exemplify the diversity in research interests and include:
Collaborations are a significant aspect of Balaji's research practice, with frequent co-authors including Yangyang Jiang, Subhash Jha, Payal S. Kapoor, Cenhua Lyu, and Xiya Zhang, demonstrating a networked engagement in various interdisciplinary topics.
See Kwong Goh;M.S. Balaji
M. S. Balaji;Sanjit Kumar Roy
Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen
M.S. Balaji;Kok Wei Khong;Alain Yee Loong Chong
Aditi Sarkar Sengupta;M.S. Balaji;Balaji C. Krishnan
Zach W.Y. Lee;Tommy K.H. Chan;M.S. Balaji;Alain Yee-Loong Chong
Sanjit Kumar Roy;M.S. Balaji;Ali Quazi;Mohammed Quaddus
Rambalak Yadav;M.S. Balaji;Charles Jebarajakirthy
M.S. Balaji;Sanjit Kumar Roy;Saalem Sadeque
Pay Ling Yu;M S Balaji;Kok Wei Khong
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Sanjit Kumar Roy;M.S. Balaji;George Soutar;Walfried M Lassar
C. Padmavathy;M.S. Balaji;V.J. Sivakumar
M. S. Balaji
M.S. Balaji;Sanjit Kumar Roy;Ali Quazi
Sanjit Kumar Roy;M.S. Balaji;Ankit Kesharwani;Harjit Sekhon
Payal S. Kapoor;M. S. Balaji;Yangyang Jiang;Charles Jebarajakirthy
M.S. Balaji;Yangyang Jiang;Subhash Jha
Unknown
M. S. Balaji
M.S. Balaji;Srividya Raghavan;Subhash Jha
Abhilash Ponnam;M.S. Balaji
Lee Hao Suan Samuel;M. S. Balaji;Khong Kok Wei
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