What is he best known for?
The fields of study he is best known for:
- Social science
- Social psychology
- Marketing
His primary areas of investigation include Intellectual capital, Knowledge management, Social psychology, Public relations and Context.
His Intellectual capital study incorporates themes from Relevance, Citation analysis, Order, Citation impact and Subject.
His research in Citation impact intersects with topics in Journal ranking and Learning organization.
His work in Knowledge management addresses subjects such as Originality, which are connected to disciplines such as Organizational culture.
His Social psychology research includes elements of Psychological dependence, Common value auction, Usability and Empirical research.
His biological study spans a wide range of topics, including Advertising and Mobile commerce.
His most cited work include:
- User acceptance of wireless short messaging services: Deconstructing perceived value (347 citations)
- The benefits and dangers of enjoyment with social networking websites (335 citations)
- User acceptance of hedonic digital artifacts: A theory of consumption values perspective (307 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Knowledge management, Intellectual capital, Context, Marketing and Social psychology.
His research investigates the connection between Knowledge management and topics such as Citation impact that intersect with issues in Learning organization.
His Intellectual capital research incorporates themes from Journal ranking, Discipline, Social science and Knowledge translation.
His Customer satisfaction and Mobile commerce study in the realm of Marketing connects with subjects such as National culture and Workforce.
His research in Customer satisfaction focuses on subjects like Loyalty, which are connected to Loyalty business model.
His study brings together the fields of Quality and Social psychology.
He most often published in these fields:
- Knowledge management (31.37%)
- Intellectual capital (13.73%)
- Context (13.07%)
What were the highlights of his more recent work (between 2018-2021)?
- National culture (6.54%)
- Marketing (13.07%)
- Context (13.07%)
In recent papers he was focusing on the following fields of study:
Alexander Serenko focuses on National culture, Marketing, Context, Knowledge management and Analytics.
Alexander Serenko usually deals with Marketing and limits it to topics linked to Balance and Mobile apps and Financial services.
His work carried out in the field of Knowledge management brings together such families of science as Critical Incident Technique, Scientometrics and Public relations.
His work deals with themes such as Phase, Face and Scale, which intersect with Public relations.
Alexander Serenko has included themes like Order and Key in his Customer relationship management study.
Many of his research projects under Social psychology are closely connected to Social desirability bias and Cognitive bias with Social desirability bias and Cognitive bias, tying the diverse disciplines of science together.
Between 2018 and 2021, his most popular works were:
- Knowledge sabotage as an extreme form of counterproductive knowledge behavior: conceptualization, typology, and empirical demonstration (12 citations)
- Cognitive biases and excessive use of social media: The facebook implicit associations test (FIAT) (10 citations)
- A dual-attitude model of system use: The effect of explicit and implicit attitudes (8 citations)
In his most recent research, the most cited papers focused on:
- Social science
- The Internet
- Marketing
Implicit attitude, Implicit-association test, Dual, Cognitive psychology and Basis are his primary areas of study.
His Implicit attitude study improves the overall literature in Social psychology.
His studies in Implicit-association test integrate themes in fields like Social media and Gender identity, Gender studies.
Alexander Serenko incorporates a variety of subjects into his writings, including Dual, Habit, System use and Variance.
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