Allan D. Shocker

Allan D. Shocker publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Allan D. Shocker sits on this spectrum.

Allan D. Shocker D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Allan D. Shocker sits on this spectrum.

Best Publications

• Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

  Allan D. Shocker;Rajendra K. Srivastava;Robert W. Ruekert

  1410
  Citations

• Composite branding alliances : an investigation of extension and feedback effects

  C. Whan Park;Sung Youl Jun;Allan D. Shocker

  1150
  Citations

• Brand Equity: A Perspective on its Meaning and Measurement

  R K Srivastava;A D Shocker

  1101
  Citations

• Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue:

  Allan Shocker;Rajendra Kumar Srivastava;Robert W. Ruekert

  1090
  Citations

• Linear programming techniques for multidimensional analysis of preferences

  V. Srinivasan;Allan D. Shocker

  921
  Citations

• Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

  Allan D. Shocker;Moshe Ben-Akiva;Bruno Boccara;Prakash Nedungadi

  917
  Citations

• Customer-Oriented Approaches to Identifying Product-Markets:

  George S. Day;Allan D. Shocker;Rajendra Kumar Srivastava

  755
  Citations

• Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review:

  Allan D. Shocker;V. Srinivasan

  651
  Citations

• Substitution in Use and the Role of Usage Context in Product Category Structures

  S. Ratneshwar;Allan D. Shocker

  590
  Citations

• An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies

  Unknown

  483
  Citations

• Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

  Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

  415
  Citations

• A Consumer-Based Methodology for the Identification of New Product Ideas

  Allan D. Shocker;V. Srinivasan

  374
  Citations

• ESTIMATING THE WEIGHTS FOR MULTIPLE ATTRIBUTES IN A COMPOSITE CRITERION USING PAIRWISE JUDGMENTS

  V. Srinivasan;Allan D. Shocker

  361
  Citations

• Goal-Derived Categories and the Antecedents of Across-Category Consideration

  S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  337
  Citations

• A Customer-oriented Approach for Determining Market Structures:

  Rajendra Kumar Srivastava;Mark I. Alpert;Allan D. Shocker

  329
  Citations

• Research in Marketing

  Allan D. Shocker;Jagdish N. Sheth

  321
  Citations

• Composite Branding Alliances: An Investigation of Extension and Feedback Effects

  Unknown

  274
  Citations

• Product Complements and Substitutes in the Real World: The Relevance of “Other Products”

  Allan D. Shocker;Barry L. Bayus;Namwoon Kim

  265
  Citations

• Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use:

  Rajendra Kumar Srivastava;Robert P. Leone;Allan D. Shocker

  210
  Citations

• Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry

  Namwoon Kim;Dae Ryun Chang;Allan D. Shocker

  209
  Citations