Allan D. Shocker

Best Publications

• Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

  Allan D. Shocker;Rajendra K. Srivastava;Robert W. Ruekert

  1410
  Citations

• Composite branding alliances : an investigation of extension and feedback effects

  C. Whan Park;Sung Youl Jun;Allan D. Shocker

  1150
  Citations

• Brand Equity: A Perspective on its Meaning and Measurement

  R K Srivastava;A D Shocker

  1101
  Citations

• Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue:

  Allan Shocker;Rajendra Kumar Srivastava;Robert W. Ruekert

  1090
  Citations

• Linear programming techniques for multidimensional analysis of preferences

  V. Srinivasan;Allan D. Shocker

  921
  Citations

• Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

  Allan D. Shocker;Moshe Ben-Akiva;Bruno Boccara;Prakash Nedungadi

  917
  Citations

• Customer-Oriented Approaches to Identifying Product-Markets:

  George S. Day;Allan D. Shocker;Rajendra Kumar Srivastava

  755
  Citations

• Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review:

  Allan D. Shocker;V. Srinivasan

  651
  Citations

• Substitution in Use and the Role of Usage Context in Product Category Structures

  S. Ratneshwar;Allan D. Shocker

  590
  Citations

• An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies

  Unknown

  483
  Citations

• Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

  Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

  415
  Citations

• A Consumer-Based Methodology for the Identification of New Product Ideas

  Allan D. Shocker;V. Srinivasan

  374
  Citations

• ESTIMATING THE WEIGHTS FOR MULTIPLE ATTRIBUTES IN A COMPOSITE CRITERION USING PAIRWISE JUDGMENTS

  V. Srinivasan;Allan D. Shocker

  361
  Citations

• Goal-Derived Categories and the Antecedents of Across-Category Consideration

  S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  337
  Citations

• A Customer-oriented Approach for Determining Market Structures:

  Rajendra Kumar Srivastava;Mark I. Alpert;Allan D. Shocker

  329
  Citations

• Research in Marketing

  Allan D. Shocker;Jagdish N. Sheth

  321
  Citations

• Composite Branding Alliances: An Investigation of Extension and Feedback Effects

  Unknown

  274
  Citations

• Product Complements and Substitutes in the Real World: The Relevance of “Other Products”

  Allan D. Shocker;Barry L. Bayus;Namwoon Kim

  265
  Citations

• Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use:

  Rajendra Kumar Srivastava;Robert P. Leone;Allan D. Shocker

  210
  Citations

• Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry

  Namwoon Kim;Dae Ryun Chang;Allan D. Shocker

  209
  Citations