Durairaj Maheswaran

Best Publications

• The influence of message framing and issue involvement.

  Durairaj Maheswaran;Joan Meyers-Levy

  1668
  Citations

• Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

  Durairaj Maheswaran

  1359
  Citations

• Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.

  Durairaj Maheswaran;Shelly Chaiken

  1121
  Citations

• Cultural Variations in Country of Origin Effects

  Zeynep Gürhan-Canli;Durairaj Maheswaran

  916
  Citations

• The Effect of Cultural Orientation on Persuasion

  Jennifer L. Aaker;Durairaj Maheswaran

  904
  Citations

• The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

  Durairaj Maheswaran;Brian Sternthal

  618
  Citations

• Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments.

  Durairaj Maheswaran;Diane M. Mackie;Shelly Chaiken

  590
  Citations

• Determinants of Country‐of‐Origin Evaluations

  Zeynep Gürhan-Canli;Durairaj Maheswaran

  552
  Citations

• The effects of extensions on brand name dilution and enhancement

  Zeynep Gurhan-Canli;Durairaj Maheswaran

  524
  Citations

• The Influence of Message Framing and Issue Involvement

  Unknown

  505
  Citations

• Issues and New Directions in Global Consumer Psychology

  Durairaj Maheswaran;Sharon Shavitt

  410
  Citations

• The Effects of Self-Construal and Commitment on Persuasion

  Nidhi Agrawal;Durairaj Maheswaran

  403
  Citations

• Motivated Reasoning: A Depth-of-Processing Perspective

  Shailendra Pratap Jain;Durairaj Maheswaran

  312
  Citations

• The psychology of appraisal: : Specific emotions and decision-making

  Jane So;Chethana Achar;Da Hee Han;Nidhi Agrawal

  246
  Citations

• Nation Equity: Incidental Emotions in Country-of-Origin Effects

  Durairaj Maheswaran;Cathy Yi Chen

  227
  Citations

• When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses

  Joan Meyers-Levy;Durairaj Maheswaran

  175
  Citations

• MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

  Gita Venkataramani Johar;Durairaj Maheswaran;Laura A. Peracchio

  163
  Citations

• When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

  Shailendra Pratap Jain;Nidhi Agrawal;Durairaj Maheswaran

  141
  Citations

• Pandemics and marketing: insights, impacts, and research opportunities.

  Gopal Das;Shailendra Pratap Jain;Durairaj Maheswaran;Rebecca J. Slotegraaf

  134
  Citations

• Journal of Consumer Psychology: The Official Journal of The Society for Consumer Psychology

  Durairaj Maheswaran

  47
  Citations