Durairaj Maheswaran

Durairaj Maheswaran publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Durairaj Maheswaran sits on this spectrum.

Durairaj Maheswaran D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Durairaj Maheswaran sits on this spectrum.

Best Publications

• The influence of message framing and issue involvement.

  Durairaj Maheswaran;Joan Meyers-Levy

  1668
  Citations

• Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

  Durairaj Maheswaran

  1359
  Citations

• Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.

  Durairaj Maheswaran;Shelly Chaiken

  1121
  Citations

• Cultural Variations in Country of Origin Effects

  Zeynep Gürhan-Canli;Durairaj Maheswaran

  916
  Citations

• The Effect of Cultural Orientation on Persuasion

  Jennifer L. Aaker;Durairaj Maheswaran

  904
  Citations

• The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

  Durairaj Maheswaran;Brian Sternthal

  618
  Citations

• Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments.

  Durairaj Maheswaran;Diane M. Mackie;Shelly Chaiken

  590
  Citations

• Determinants of Country‐of‐Origin Evaluations

  Zeynep Gürhan-Canli;Durairaj Maheswaran

  552
  Citations

• The effects of extensions on brand name dilution and enhancement

  Zeynep Gurhan-Canli;Durairaj Maheswaran

  524
  Citations

• The Influence of Message Framing and Issue Involvement

  Unknown

  505
  Citations

• Issues and New Directions in Global Consumer Psychology

  Durairaj Maheswaran;Sharon Shavitt

  410
  Citations

• The Effects of Self-Construal and Commitment on Persuasion

  Nidhi Agrawal;Durairaj Maheswaran

  403
  Citations

• Motivated Reasoning: A Depth-of-Processing Perspective

  Shailendra Pratap Jain;Durairaj Maheswaran

  312
  Citations

• The psychology of appraisal: : Specific emotions and decision-making

  Jane So;Chethana Achar;Da Hee Han;Nidhi Agrawal

  246
  Citations

• Nation Equity: Incidental Emotions in Country-of-Origin Effects

  Durairaj Maheswaran;Cathy Yi Chen

  227
  Citations

• When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses

  Joan Meyers-Levy;Durairaj Maheswaran

  175
  Citations

• MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

  Gita Venkataramani Johar;Durairaj Maheswaran;Laura A. Peracchio

  163
  Citations

• When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

  Shailendra Pratap Jain;Nidhi Agrawal;Durairaj Maheswaran

  141
  Citations

• Pandemics and marketing: insights, impacts, and research opportunities.

  Gopal Das;Shailendra Pratap Jain;Durairaj Maheswaran;Rebecca J. Slotegraaf

  134
  Citations

• Journal of Consumer Psychology: The Official Journal of The Society for Consumer Psychology

  Durairaj Maheswaran

  47
  Citations