World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
59
Citations
42636
World Ranking
566
National Ranking
249

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 2005 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Kent B. Monroe was affiliated with the University of Illinois at Urbana-Champaign in the United States. Their research primarily encompassed the fields of psychology, decision sciences, and economics, econometrics, and finance. Within these broader disciplines, their work spanned several subfields including applied psychology, clinical psychology, general decision sciences, and economics and econometrics.

The scientist's research topics covered areas such as behavioral health and interventions, personality traits and psychology, decision-making and behavioral economics, as well as merger and competition analysis.

Kent B. Monroe's recent scholarly contributions included a paper titled Math anxiety effects on consumer purchase decisions: the role of framing, published in 2024 in the journal Marketing Letters. This publication reflects their engagement with behavioral aspects influencing consumer choices.

The venues where they frequently published were concentrated on marketing and related studies, with Marketing Letters being the prominent outlet for their work.

  • Peter E. Andersen
  • Fei L. Weisstein

Their collaborations often included coauthors such as Peter E. Andersen and Fei L. Weisstein.

Despite their passing, Kent B. Monroe's academic contributions were recognized by professional organizations, having received distinctions including the Fellow of the American Marketing Association in 2015 and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 2005.

Best Publications

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:

    William B. Dodds;Kent B. Monroe;Dhruv Grewal

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

    Unknown

  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:

    Dhruv Grewal;Kent B. Monroe;R. Krishnan

  • The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review.

    Akshay R. Rao;Kent B. Monroe

  • Pricing: Making Profitable Decisions

    Kent B Monroe

  • The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

    Akshay R. Rao;Kent B. Monroe

  • The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

    Lan Xia;Kent B. Monroe;Jennifer L. Cox

  • Buyers’ Subjective Perceptions of Price:

    Kent B. Monroe

  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

    Unknown

  • the Effect of Brand and Price Information on Subjective Product Evaluations

    William B. Dodds;Kent B. Monroe

  • Buyers' Subjective Perceptions of Price

    Unknown

  • Remembering versus knowing: Issues in buyers’ processing of price information

    Kent B. Monroe;Angela Y. Lee

  • The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

    Andreas Herrmann;Lan Xia;Kent B. Monroe;Frank Huber

  • An Expanded Conceptualization and a New Measure of Compulsive Buying

    Nancy M. Ridgway;Monika Kukar-Kinney;Kent B. Monroe

  • The Effects of Time Constraints on Consumers' Judgments of Prices and Products

    Rajneesh Suri;Kent B. Monroe

  • How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value:

    Manjit S. Yadav;Kent B. Monroe

  • The effects of framing price promotion messages on consumers' perceptions and purchase intentions

    Shih Fen S. Chen;Kent B. Monroe;Yung Chien Lou

  • Consumer Perceptions of Comparative Price Advertisements

    Albert J. Della Bitta;Kent B. Monroe;John M. Mcginnis

  • The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

    Unknown

  • Automatic construction and use of contextual information for product and price evaluations

    Rashmi Adaval;Kent B. Monroe

  • Effect-Size Estimates: Issues and Problems in Interpretation

    Edward F. Fern;Kent Bourdon Monroe

  • Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

    Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield

  • Consumers’ perceptions of the fairness of price-matching refund policies

    Monika Kukar-Kinney;Lan Xia;Kent B. Monroe;Kent B. Monroe

  • The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers

    Monika Kukar-Kinney;Nancy M. Ridgway;Kent Bourdon Monroe;Kent Bourdon Monroe

Frequent Co-Authors

Dhruv Grewal
Dhruv Grewal Babson College
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Russell S. Winer
Russell S. Winer New York University
Ramayya Krishnan
Ramayya Krishnan Carnegie Mellon University
Antonio Egidio Nardi
Antonio Egidio Nardi Federal University of Rio de Janeiro
Fritz Strack
Fritz Strack University of Würzburg
Robert B. Cialdini
Robert B. Cialdini Arizona State University
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Leonard L. Martin
Leonard L. Martin University of Georgia
Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong

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