World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
59
Citations
42636
World Ranking
566
National Ranking
250

Kent B. Monroe publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Kent B. Monroe sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 150 publications — 58th percentile

58% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Kent B. Monroe D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Kent B. Monroe sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 59 D-Index — 81st percentile

81% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 2005 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Kent B. Monroe was affiliated with the University of Illinois at Urbana-Champaign in the United States. Their research primarily encompassed the fields of psychology, decision sciences, and economics, econometrics, and finance. Within these broader disciplines, their work spanned several subfields including applied psychology, clinical psychology, general decision sciences, and economics and econometrics.

The scientist's research topics covered areas such as behavioral health and interventions, personality traits and psychology, decision-making and behavioral economics, as well as merger and competition analysis.

Kent B. Monroe's recent scholarly contributions included a paper titled Math anxiety effects on consumer purchase decisions: the role of framing, published in 2024 in the journal Marketing Letters. This publication reflects their engagement with behavioral aspects influencing consumer choices.

The venues where they frequently published were concentrated on marketing and related studies, with Marketing Letters being the prominent outlet for their work.

  • Peter E. Andersen
  • Fei L. Weisstein

Their collaborations often included coauthors such as Peter E. Andersen and Fei L. Weisstein.

Despite their passing, Kent B. Monroe's academic contributions were recognized by professional organizations, having received distinctions including the Fellow of the American Marketing Association in 2015 and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 2005.

Best Publications

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations:

    William B. Dodds;Kent B. Monroe;Dhruv Grewal

  • Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

    Unknown

  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:

    Dhruv Grewal;Kent B. Monroe;R. Krishnan

  • The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review.

    Akshay R. Rao;Kent B. Monroe

  • Pricing: Making Profitable Decisions

    Kent B Monroe

  • The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

    Akshay R. Rao;Kent B. Monroe

  • The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

    Lan Xia;Kent B. Monroe;Jennifer L. Cox

  • Buyers’ Subjective Perceptions of Price:

    Kent B. Monroe

  • The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

    Unknown

  • the Effect of Brand and Price Information on Subjective Product Evaluations

    William B. Dodds;Kent B. Monroe

  • Buyers' Subjective Perceptions of Price

    Unknown

  • Remembering versus knowing: Issues in buyers’ processing of price information

    Kent B. Monroe;Angela Y. Lee

  • The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases

    Andreas Herrmann;Lan Xia;Kent B. Monroe;Frank Huber

  • An Expanded Conceptualization and a New Measure of Compulsive Buying

    Nancy M. Ridgway;Monika Kukar-Kinney;Kent B. Monroe

  • The Effects of Time Constraints on Consumers' Judgments of Prices and Products

    Rajneesh Suri;Kent B. Monroe

  • How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value:

    Manjit S. Yadav;Kent B. Monroe

  • The effects of framing price promotion messages on consumers' perceptions and purchase intentions

    Shih Fen S. Chen;Kent B. Monroe;Yung Chien Lou

  • Consumer Perceptions of Comparative Price Advertisements

    Albert J. Della Bitta;Kent B. Monroe;John M. Mcginnis

  • The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

    Unknown

  • Automatic construction and use of contextual information for product and price evaluations

    Rashmi Adaval;Kent B. Monroe

  • Effect-Size Estimates: Issues and Problems in Interpretation

    Edward F. Fern;Kent Bourdon Monroe

  • Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

    Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield

  • Consumers’ perceptions of the fairness of price-matching refund policies

    Monika Kukar-Kinney;Lan Xia;Kent B. Monroe;Kent B. Monroe

  • The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers

    Monika Kukar-Kinney;Nancy M. Ridgway;Kent Bourdon Monroe;Kent Bourdon Monroe

Frequent Co-Authors

Rajneesh Suri
Rajneesh Suri Drexel University
Dhruv Grewal
Dhruv Grewal Babson College
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Russell S. Winer
Russell S. Winer New York University
Ramayya Krishnan
Ramayya Krishnan Carnegie Mellon University
Fritz Strack
Fritz Strack University of Würzburg
Robert B. Cialdini
Robert B. Cialdini Arizona State University
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Leonard L. Martin
Leonard L. Martin University of Georgia
Chi-Yue Chiu
Chi-Yue Chiu Chinese University of Hong Kong

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