World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
47
Citations
8385
World Ranking
1172
National Ranking
507

Overview

Youn-Kyung Kim is affiliated with the University of Tennessee at Knoxville in the United States. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a particular focus on Sociology and Political Science, Marketing, Artificial Intelligence, Literature and Literary Theory, and Information Systems and Management.

Their scholarly contributions cover a range of topics including Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour, AI in Service Interactions, Media Influence and Health, Customer Service Quality and Loyalty, and Fashion and Cultural Textiles.

Among their recent published papers are the following works:

  • The role of the human-robot interaction in consumers' acceptance of humanoid retail service robots, 2022, Journal of Business Research
  • Virtual influencer marketing: Evaluating the influence of virtual influencers' form realism and behavioral realism on consumer ambivalence and marketing performance, 2024, Journal of Business Research
  • Investigating the mechanism through which consumers are "inspired by" social media influencers and "inspired to" adopt influencers' exemplars as social defaults, 2022, Journal of Business Research
  • Online Reviews of Restaurants: Expectation-Confirmation Theory, 2020, Journal of Quality Assurance in Hospitality & Tourism
  • Predictors of consumers' willingness to share personal information with fashion sales robots, 2021, Journal of Retailing and Consumer Services

Youn-Kyung Kim frequently publishes in several academic venues, with multiple works appearing in:

  • Breaking Boundaries
  • Journal of Business Research
  • Journal of Hospitality and Tourism Management
  • Innovate to Elevate
  • Journal of Quality Assurance in Hospitality & Tourism

Their research collaborations often include work with several coauthors such as Christina Soyoung Song, Michelle Childs, Bruce W. Jo, Chung-Wha Ki, and Hye Suk Kim.

Best Publications

  • Predicting online purchase intentions for clothing products

    Eun Young Kim;Youn‐Kyung Kim

  • The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

    Chung Wha ‘Chloe’ Ki;Youn Kyung Kim

  • Consumer value: an application to mall and Internet shopping

    Youn‐Kyung Kim

  • Indian consumers' purchase intention toward a United States versus local brand

    Archana Kumar;Hyun-Joo Lee;Youn-Kyung Kim

  • The role of social network websites in the consumer–brand relationship

    Hyejune Park;Youn-Kyung Kim

  • The store-as-a-brand strategy: The effect of store environment on customer responses

    Archana Kumar;Youn Kyung Kim

  • The Relationships Among Family and Social Interaction, Loneliness, Mall Shopping Motivation, and Mall Spending of Older Consumers

    Youn Kyung Kim;Jikyeong Kang;Minsung Kim

  • Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall:

    Bharath M. Josiam;Tammy R. Kinley;Youn-Kyung Kim

  • Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure

    Hye Young Kim;Youn Kyung Kim

  • Shopping value in online auctions: Their antecedents and outcomes

    Min-Young Lee;Youn-Kyung Kim;Ann Fairhurst

  • Emotional branding speaks to consumers’ heart: the case of fashion brands

    Youn Kyung Kim;Pauline Sullivan

  • Factors affecting Mexican college students' purchase intention toward a US apparel brand

    Min‐Young Lee;Youn‐Kyung Kim;Lou Pelton;Dee Knight

  • Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

    Chae Mi Lim;Youn‐Kyung Kim

  • The Impact of Brand Experience on Downtown Success

    Eric Beckman;Archana Kumar;Youn Kyung Kim

  • Factors affecting stickiness and word of mouth in mobile applications

    Seeun Kim;Tae Hyun Baek;Youn-Kyung Kim;Kyunga Yoo

  • Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

    Unknown

  • Style consumption: its drivers and role in sustainable apparel consumption

    Erin Cho;Shipra Gupta;Youn-Kyung Kim

  • Smart shopping: conceptualization and measurement

    Kelly Green Atkins;Youn‐Kyung Kim

  • Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

    Hyejune Park;Youn-Kyung Kim

  • Shopping value orientation: Conceptualization and measurement

    Youn-Kyung Kim;Min-Young Lee;Soo-Hee Park

  • The effects of ethnicity and product on purchase decision making

    Youn Kyung Kim;Jikyeong Kang

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