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Leigh McAlister

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 34 2267 2136 892 822 76 10733

Leigh McAlister publications per year

The chart shows the history of publications by Leigh McAlister between 1978 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Leigh McAlister published across 48 years, from 1978 to 2025, averaging 1.6 papers a year. Output peaked at 12 publications in 2011. 2 of the 79 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1978 to 2025. Vertical axis: number of publications, 0 to 12. Peak 12 publications in 2011. 1978: 1 publication 1979: 0 publications 1980: 0 publications 1981: 1 publication 1982: 2 publications 1983: 1 publication 1984: 1 publication 1985: 3 publications 1986: 2 publications 1987: 0 publications 1988: 0 publications 1989: 1 publication 1990: 4 publications 1991: 1 publication 1992: 5 publications 1993: 1 publication 1994: 3 publications 1995: 1 publication 1996: 0 publications 1997: 1 publication 1998: 4 publications 1999: 1 publication 2000: 1 publication 2001: 1 publication 2002: 0 publications 2003: 0 publications 2004: 0 publications 2005: 2 publications 2006: 4 publications 2007: 4 publications 2008: 0 publications 2009: 4 publications 2010: 2 publications 2011: 12 publications 2012: 1 publication 2013: 2 publications 2014: 0 publications 2015: 2 publications 2016: 2 publications 2017: 1 publication 2018: 3 publications 2019: 0 publications 2020: 1 publication 2021: 1 publication 2022: 1 publication 2023: 0 publications 2024: 0 publications 2025: 2 publications
1978 2025

79 publications in total across all disciplines

View publications per year as a table
Leigh McAlister: publications per year, 1978 to 2025
Year Publications
1978 1
1979 0
1980 0
1981 1
1982 2
1983 1
1984 1
1985 3
1986 2
1987 0
1988 0
1989 1
1990 4
1991 1
1992 5
1993 1
1994 3
1995 1
1996 0
1997 1
1998 4
1999 1
2000 1
2001 1
2002 0
2003 0
2004 0
2005 2
2006 4
2007 4
2008 0
2009 4
2010 2
2011 12
2012 1
2013 2
2014 0
2015 2
2016 2
2017 1
2018 3
2019 0
2020 1
2021 1
2022 1
2023 0
2024 0
2025 2
Total 79
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Leigh McAlister publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Leigh McAlister sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 75–79 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 76 publications — 10th percentile

10% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83 76
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Leigh McAlister D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Leigh McAlister sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 34 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 34 D-Index — 26th percentile

26% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135 34
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2018 - INFORMS Society for Marketing Science (ISMS) Fellow Award Austin
  • 2015 - Fellow of the American Marketing Association
  • 2014 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Leigh McAlister is affiliated with The University of Texas at Austin in the United States. Their academic contributions primarily focus on fields related to Business, Management and Accounting, with a specialized concentration in Marketing and its related subfields. These subfields also include Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management, and Health Information Management.

The scientist's research addresses multiple topics within marketing and business, including:

  • Customer Service Quality and Loyalty
  • Service and Product Innovation
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Churn and Segmentation
  • Consumer Market Behavior and Pricing
  • Technology Adoption and User Behaviour

Leigh McAlister has authored several papers published in recognized academic venues. Notable publications include:

  • "A taxonomy of marketing organizations," 2022, Journal of the Academy of Marketing Science
  • "A customer portfolio management model that relates company's marketing to its long-term survival," 2021, Journal of the Academy of Marketing Science
  • "Aspirations in Marketing? Pick the Right Company!," 2025, NIM Marketing Intelligence Review

Other papers co-authored with different scholars include:

  • "The past, present, and future of marketing strategy," 2020, Marketing Letters
  • "Enhancing customer engagement: Exploration and introduction to the special section," 2025, Journal of the Academy of Marketing Science

Frequent collaborators in their academic work include Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart, reflecting contributions across interdisciplinary marketing and management studies.

The main publication outlets frequented by Leigh McAlister are diverse but have a clear focus on marketing scholarship, including:

  • Journal of the Academy of Marketing Science
  • Marketing Letters
  • NIM Marketing Intelligence Review

Awards received by McAlister recognize professional standing and contributions over time. These include:

  • INFORMS Society for Marketing Science (ISMS) Fellow Award, 2018
  • Fellow of the American Marketing Association, 2015
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 2014

Best Publications

  • Variety Seeking Behavior: An Interdisciplinary Review

    Leigh. McAlister;Edgar A. Pessemier

  • Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction:

    Susan M Broniarczyk;Wayne D Hoyer;Leigh M McAlister

  • A dynamic attribute satiation model of variety seeking behavior

    Leigh McAlister

  • Promotion Signal: Proxy for a Price Cut?

    J. Jeffrey Inman;Leigh McAlister;Wayne D. Hoyer

  • Linking Brand Equity to Customer Equity

    Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo

  • Advertising, Research and Development, and Systematic Risk of the Firm:

    Leigh M McAlister;Rajashri Srinivasan;Min Chung Kim

  • Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products

    James M. Lattin;Leigh Mcalister

  • Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

    Unknown

  • Promotion has a negative effect on brand evaluations—or does it? Additional disconfirming evidence.

    Scott Davis;J. Jeffrey Inman;Leigh McAlister

  • A Dynamic Model of the Effect of Online Communications on Firm Sales

    Garrett P. Sonnier;Leigh McAlister;Oliver J. Rutz

  • Power and Goal Setting in Channel Negotiations

    Leigh Mcalister;Max H. Bazerman;Peter Fader

  • Do coupon expiration dates affect consumer behavior

    J. Jeffrey Inman;Leigh McAlister

  • Grocery Revolution: The New Focus on the Consumer

    Barbara E. Kahn;Leigh M. McAlister

  • Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

    Andrea Morales;Barbara E. Kahn;Leigh McAlister;Susan M. Broniarczyk

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • CRM in data-rich multichannel retailing environments: A review and future research directions

    Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

  • Do Coupon Expiration Dates Affect Consumer Behavior?

    Unknown

  • Market Share Response When Consumers Seek Variety

    Fred M. Feinberg;Barbara E. Kahn;Leigh McAlister

  • Sophistication in Research in Marketing.

    Donald R. Lehmann;Leigh M McAlister;Richard Staelin

  • Marketing renaissance : Opportunities and imperatives for improving marketing thought, practice, and infrastructure

    Stephen W. Brown;Frederick E. Webster;Frederick E. Webster;Jan-Benedict E.M. Steenkamp;William L. Wilkie

  • Choosing multiple items from a product class

    Leigh McAlister

  • Advertising, Research and Development, and Systematic Risk of the Firm

    Unknown

  • Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

    Scott Davis;J. Jeffrey Inman;Leigh McAlister

Frequent Co-Authors

J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Barbara E. Kahn
Barbara E. Kahn University of Pennsylvania
Peter S. Fader
Peter S. Fader University of Pennsylvania
Donald R. Lehmann
Donald R. Lehmann Columbia University
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Russell S. Winer
Russell S. Winer New York University
Wayne D. Hoyer
Wayne D. Hoyer The University of Texas at Austin
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Edward I. George
Edward I. George University of Pennsylvania
William W. Cooper
William W. Cooper The University of Texas at Austin

External Links

Personal website of Leigh McAlister Google Scholar page

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Publications: 23

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Publications: 22

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Stefan Stremersch

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Publications: 21

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Marnik G. Dekimpe

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Peter S.H. Leeflang

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Publications: 20

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Publications: 20

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Publications: 19

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Publications: 19

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Publications: 18

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Publications: 17

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