World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
34
Citations
10733
World Ranking
2266
National Ranking
891

Research.com Recognitions

  • 2018 - INFORMS Society for Marketing Science (ISMS) Fellow Award Austin
  • 2015 - Fellow of the American Marketing Association
  • 2014 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Leigh McAlister is affiliated with The University of Texas at Austin in the United States. Their academic contributions primarily focus on fields related to Business, Management and Accounting, with a specialized concentration in Marketing and its related subfields. These subfields also include Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management, and Health Information Management.

The scientist's research addresses multiple topics within marketing and business, including:

  • Customer Service Quality and Loyalty
  • Service and Product Innovation
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Churn and Segmentation
  • Consumer Market Behavior and Pricing
  • Technology Adoption and User Behaviour

Leigh McAlister has authored several papers published in recognized academic venues. Notable publications include:

  • "A taxonomy of marketing organizations," 2022, Journal of the Academy of Marketing Science
  • "A customer portfolio management model that relates company's marketing to its long-term survival," 2021, Journal of the Academy of Marketing Science
  • "Aspirations in Marketing? Pick the Right Company!," 2025, NIM Marketing Intelligence Review

Other papers co-authored with different scholars include:

  • "The past, present, and future of marketing strategy," 2020, Marketing Letters
  • "Enhancing customer engagement: Exploration and introduction to the special section," 2025, Journal of the Academy of Marketing Science

Frequent collaborators in their academic work include Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart, reflecting contributions across interdisciplinary marketing and management studies.

The main publication outlets frequented by Leigh McAlister are diverse but have a clear focus on marketing scholarship, including:

  • Journal of the Academy of Marketing Science
  • Marketing Letters
  • NIM Marketing Intelligence Review

Awards received by McAlister recognize professional standing and contributions over time. These include:

  • INFORMS Society for Marketing Science (ISMS) Fellow Award, 2018
  • Fellow of the American Marketing Association, 2015
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 2014

Best Publications

  • Variety Seeking Behavior: An Interdisciplinary Review

    Leigh. McAlister;Edgar A. Pessemier

  • Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction:

    Susan M Broniarczyk;Wayne D Hoyer;Leigh M McAlister

  • A dynamic attribute satiation model of variety seeking behavior

    Leigh McAlister

  • Promotion Signal: Proxy for a Price Cut?

    J. Jeffrey Inman;Leigh McAlister;Wayne D. Hoyer

  • Linking Brand Equity to Customer Equity

    Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo

  • Advertising, Research and Development, and Systematic Risk of the Firm:

    Leigh M McAlister;Rajashri Srinivasan;Min Chung Kim

  • Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products

    James M. Lattin;Leigh Mcalister

  • Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

    Unknown

  • Promotion has a negative effect on brand evaluations—or does it? Additional disconfirming evidence.

    Scott Davis;J. Jeffrey Inman;Leigh McAlister

  • A Dynamic Model of the Effect of Online Communications on Firm Sales

    Garrett P. Sonnier;Leigh McAlister;Oliver J. Rutz

  • Power and Goal Setting in Channel Negotiations

    Leigh Mcalister;Max H. Bazerman;Peter Fader

  • Do coupon expiration dates affect consumer behavior

    J. Jeffrey Inman;Leigh McAlister

  • Grocery Revolution: The New Focus on the Consumer

    Barbara E. Kahn;Leigh M. McAlister

  • Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

    Andrea Morales;Barbara E. Kahn;Leigh McAlister;Susan M. Broniarczyk

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • CRM in data-rich multichannel retailing environments: A review and future research directions

    Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

  • Do Coupon Expiration Dates Affect Consumer Behavior?

    Unknown

  • Market Share Response When Consumers Seek Variety

    Fred M. Feinberg;Barbara E. Kahn;Leigh McAlister

  • Sophistication in Research in Marketing.

    Donald R. Lehmann;Leigh M McAlister;Richard Staelin

  • Marketing renaissance : Opportunities and imperatives for improving marketing thought, practice, and infrastructure

    Stephen W. Brown;Frederick E. Webster;Frederick E. Webster;Jan-Benedict E.M. Steenkamp;William L. Wilkie

  • Choosing multiple items from a product class

    Leigh McAlister

  • Advertising, Research and Development, and Systematic Risk of the Firm

    Unknown

  • Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

    Scott Davis;J. Jeffrey Inman;Leigh McAlister

Frequent Co-Authors

J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Barbara E. Kahn
Barbara E. Kahn University of Pennsylvania
Peter S. Fader
Peter S. Fader University of Pennsylvania
Donald R. Lehmann
Donald R. Lehmann Columbia University
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Russell S. Winer
Russell S. Winer New York University
Wayne D. Hoyer
Wayne D. Hoyer The University of Texas at Austin
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Edward I. George
Edward I. George University of Pennsylvania
William W. Cooper
William W. Cooper The University of Texas at Austin

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