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Rajendra K. Srivastava

Rajendra K. Srivastava

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Business and Management
India
2026

D-Index & Metrics

Business and Management

D-Index
52
Citations
27047
World Ranking
846
National Ranking
10

Research.com Recognitions

  • 2026 - Research.com Business and Management in India Leader Award
  • 2025 - Research.com Business and Management in India Leader Award
  • 2020 - Fellow of the American Marketing Association

Overview

Rajendra K. Srivastava is affiliated with the Indian School of Business in India. Their research primarily spans the fields of Business, Management and Accounting, with significant contributions also to Engineering. Within these broad areas, their work focuses on subfields such as Marketing, Sociology and Political Science, Civil and Structural Engineering, Strategy and Management, and Organizational Behavior and Human Resource Management.

The scientist's main research topics include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Service and Product Innovation
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Environmental Sustainability in Business
  • Innovation Diffusion and Forecasting

Frequent coauthors with whom Rajendra K. Srivastava has collaborated are:

  • Linda D. Hollebeek
  • V. Kumar
  • Moira Clark
  • Sigitas Urbonavičius
  • Weng Marc Lim

Their recent publications include the following papers:

  • From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions, 2020, Journal of Service Research
  • Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention, 2021, International Journal of Research in Marketing
  • Moving the stakeholder journey forward, 2022, Journal of the Academy of Marketing Science
  • The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations, 2022, Journal of the Academy of Marketing Science
  • Value Creation and Value Appropriation, 2022, Journal of Creating Value

Regarding publication venues, Rajendra K. Srivastava has frequently contributed to:

  • Journal of the Academy of Marketing Science
  • Psychology and Marketing
  • Materials Today Proceedings
  • Journal of Service Research
  • International Journal of Research in Marketing

Among recognitions, they have been named a Fellow of the American Marketing Association in 2020.

Best Publications

  • Market orientation and organizational performance: Is innovation a missing link?

    Jin Kyung Han;Namwoon Kim;Rajendra K. Srivastava

  • Market-Based Assets and Shareholder Value: A Framework for Analysis

    Rajendra Kumar Srivastava;Tasadduq A. Shervani;Liam Fahey

  • Measuring Marketing Productivity: Current Knowledge and Future Directions:

    Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar

  • Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

    Rajendra Kumar Srivastava;Tasadduq A. Shervani;Liam Fahey

  • The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

    Rajendra Kumar Srivastava;Liam Fahey;H. Kurt Christensen

  • Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

    Allan D. Shocker;Rajendra K. Srivastava;Robert W. Ruekert

  • Brand Equity: A Perspective on its Meaning and Measurement

    R K Srivastava;A D Shocker

  • Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue:

    Allan Shocker;Rajendra Kumar Srivastava;Robert W. Ruekert

  • Market-Based Assets and Shareholder Value: A Framework for Analysis

    Unknown

  • Market Orientation and Organizational Performance: Is Innovation a Missing Link?

    Unknown

  • S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    Linda D. Hollebeek;Linda D. Hollebeek;Rajendra K. Srivastava;Tom Chen

  • Customer-Oriented Approaches to Identifying Product-Markets:

    George S. Day;Allan D. Shocker;Rajendra Kumar Srivastava

  • Determination of Adopter Categories by Using Innovation Diffusion Models

    Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava

  • Linking Brand Equity to Customer Equity

    Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo

  • Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

    Sridhar N. Ramaswami;Rajendra K. Srivastava;Mukesh Bhargava

  • Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

    Wagner A. Kamakura;Sridhar N. Ramaswami;Rajendra K. Srivastava

  • Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

    Rajendra K Srivastava;Thomas H McInish;Robert A Wood;Anthony J Capraro

  • Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?:

    S. Cem Bahadir;Sundar G. Bharadwaj;Rajendra K. Srivastava

  • Linking Customer Assets to Financial Performance

    John E. Hogan;Donald R. Lehmann;Maria Merino;Rajendra Kumar Srivastava

  • A Customer-oriented Approach for Determining Market Structures:

    Rajendra Kumar Srivastava;Mark I. Alpert;Allan D. Shocker

  • Factors influencing the likelihood of customer defection: The role of consumer knowledge

    Anthony J. Capraro;Susan Broniarczyk;Rajendra K. Srivastava

  • An Approach to Assess the Importance of Brand Equity in Acquisition Decisions

    Vijay Mahajan;Vithala R. Rao;Rajendra K. Srivastava

  • The Integrated Networks Model: Explaining Resource Allocations in Network Markets

    Judy K. Frels;Tasadduq Shervani;Rajendra Kumar Srivastava

Frequent Co-Authors

Namwoon Kim
Namwoon Kim Khalifa University
Thomas H. McInish
Thomas H. McInish University of Memphis
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Robert P. Leone
Robert P. Leone Texas Christian University
Sundar G. Bharadwaj
Sundar G. Bharadwaj University of Georgia
Linda D. Hollebeek
Linda D. Hollebeek Sunway University
George S. Day
George S. Day University of Pennsylvania
Vithala R. Rao
Vithala R. Rao Cornell University
Roland T. Rust
Roland T. Rust University of Maryland, College Park

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