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Rajendra K. Srivastava

Rajendra K. Srivastava

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Business and Management
India
2026

D-Index & Metrics

Business and Management

D-Index
52
Citations
27047
World Ranking
846
National Ranking
10

Rajendra K. Srivastava publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Rajendra K. Srivastava sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 120 publications — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Rajendra K. Srivastava D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Rajendra K. Srivastava sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 52 D-Index — 72nd percentile

72% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in India Leader Award
  • 2025 - Research.com Business and Management in India Leader Award
  • 2020 - Fellow of the American Marketing Association

Overview

Rajendra K. Srivastava is affiliated with the Indian School of Business in India. Their research primarily spans the fields of Business, Management and Accounting, with significant contributions also to Engineering. Within these broad areas, their work focuses on subfields such as Marketing, Sociology and Political Science, Civil and Structural Engineering, Strategy and Management, and Organizational Behavior and Human Resource Management.

The scientist's main research topics include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Service and Product Innovation
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Environmental Sustainability in Business
  • Innovation Diffusion and Forecasting

Frequent coauthors with whom Rajendra K. Srivastava has collaborated are:

  • Linda D. Hollebeek
  • V. Kumar
  • Moira Clark
  • Sigitas Urbonavičius
  • Weng Marc Lim

Their recent publications include the following papers:

  • From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions, 2020, Journal of Service Research
  • Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention, 2021, International Journal of Research in Marketing
  • Moving the stakeholder journey forward, 2022, Journal of the Academy of Marketing Science
  • The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations, 2022, Journal of the Academy of Marketing Science
  • Value Creation and Value Appropriation, 2022, Journal of Creating Value

Regarding publication venues, Rajendra K. Srivastava has frequently contributed to:

  • Journal of the Academy of Marketing Science
  • Psychology and Marketing
  • Materials Today Proceedings
  • Journal of Service Research
  • International Journal of Research in Marketing

Among recognitions, they have been named a Fellow of the American Marketing Association in 2020.

Best Publications

  • Market orientation and organizational performance: Is innovation a missing link?

    Jin Kyung Han;Namwoon Kim;Rajendra K. Srivastava

  • Market-Based Assets and Shareholder Value: A Framework for Analysis

    Rajendra Kumar Srivastava;Tasadduq A. Shervani;Liam Fahey

  • Measuring Marketing Productivity: Current Knowledge and Future Directions:

    Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar

  • Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

    Rajendra Kumar Srivastava;Tasadduq A. Shervani;Liam Fahey

  • The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

    Rajendra Kumar Srivastava;Liam Fahey;H. Kurt Christensen

  • Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

    Allan D. Shocker;Rajendra K. Srivastava;Robert W. Ruekert

  • Brand Equity: A Perspective on its Meaning and Measurement

    R K Srivastava;A D Shocker

  • Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue:

    Allan Shocker;Rajendra Kumar Srivastava;Robert W. Ruekert

  • Market-Based Assets and Shareholder Value: A Framework for Analysis

    Unknown

  • Market Orientation and Organizational Performance: Is Innovation a Missing Link?

    Unknown

  • S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    Linda D. Hollebeek;Linda D. Hollebeek;Rajendra K. Srivastava;Tom Chen

  • Customer-Oriented Approaches to Identifying Product-Markets:

    George S. Day;Allan D. Shocker;Rajendra Kumar Srivastava

  • Determination of Adopter Categories by Using Innovation Diffusion Models

    Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava

  • Linking Brand Equity to Customer Equity

    Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo

  • Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

    Sridhar N. Ramaswami;Rajendra K. Srivastava;Mukesh Bhargava

  • Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

    Wagner A. Kamakura;Sridhar N. Ramaswami;Rajendra K. Srivastava

  • Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets

    Rajendra K Srivastava;Thomas H McInish;Robert A Wood;Anthony J Capraro

  • Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?:

    S. Cem Bahadir;Sundar G. Bharadwaj;Rajendra K. Srivastava

  • Linking Customer Assets to Financial Performance

    John E. Hogan;Donald R. Lehmann;Maria Merino;Rajendra Kumar Srivastava

  • A Customer-oriented Approach for Determining Market Structures:

    Rajendra Kumar Srivastava;Mark I. Alpert;Allan D. Shocker

  • Factors influencing the likelihood of customer defection: The role of consumer knowledge

    Anthony J. Capraro;Susan Broniarczyk;Rajendra K. Srivastava

  • An Approach to Assess the Importance of Brand Equity in Acquisition Decisions

    Vijay Mahajan;Vithala R. Rao;Rajendra K. Srivastava

  • The Integrated Networks Model: Explaining Resource Allocations in Network Markets

    Judy K. Frels;Tasadduq Shervani;Rajendra Kumar Srivastava

Frequent Co-Authors

Namwoon Kim
Namwoon Kim Khalifa University
Allan D. Shocker
Allan D. Shocker San Francisco State University
Thomas H. McInish
Thomas H. McInish University of Memphis
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Robert P. Leone
Robert P. Leone Texas Christian University
Linda D. Hollebeek
Linda D. Hollebeek Sunway University
Sundar G. Bharadwaj
Sundar G. Bharadwaj University of Georgia
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Vithala R. Rao
Vithala R. Rao Cornell University

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