World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
10587
World Ranking
2144
National Ranking
863

Overview

Robert P. Leone is affiliated with Texas Christian University in the United States. Their research activity is primarily situated within the field of Business, Management and Accounting, with a focus on Marketing as the dominant subfield. Additional areas of expertise include Management Information Systems, Sociology and Political Science, Strategy and Management, and Organizational Behavior and Human Resource Management.

The scientist's work includes contributions to several main topics related to consumer and marketing studies. These include:

  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Marketing and Advertising Strategies
  • Digital Marketing and Social Media
  • Quality and Supply Management
  • Consumer Market Behavior and Pricing
  • Environmental Sustainability in Business

Robert P. Leone's recent publications cover various aspects of marketing and management, with representative papers including:

  • "Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention," 2021, published in the International Journal of Research in Marketing
  • "Special Issue: Transformative Marketing and Operations Management," 2021, featured in Production and Operations Management
  • "Enhancing customer engagement: Exploration and introduction to the special section," 2025, appearing in the Journal of the Academy of Marketing Science
  • "Special Issue: Transformative Marketing and Operations Management," 2020 and 2021, both published in Production and Operations Management

The scientist frequently publishes in the journal Production and Operations Management, with 10 recorded publications, accompanied by contributions in the International Journal of Research in Marketing and the Journal of the Academy of Marketing Science.

Collaborative efforts are notable in their career, with frequent co-authors including Subodha Kumar, Vikas Kumar, V. Kumar, Lopo L. Rego, and Michael K. Brady. These collaborations indicate engagement with scholars specializing in related fields of marketing and operations management.

Best Publications

  • Psychological Implications of Customer Participation in Co-Production

    Neeli Bendapudi;Robert P. Leone

  • Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing

    V. Kumar;Eli Jones;Rajkumar Venkatesan;Robert P. Leone

  • Linking Brand Equity to Customer Equity

    Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo

  • Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

    V. Kumar;Robert P. Leone

  • Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm:

    Neeli Bendapudi;Robert P. Leone

  • Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability:

    Francis J. Mulhern;Robert P. Leone

  • The theoretical separation of brand equity and brand value: Managerial implications for strategic planning

    Randle D Raggio;Robert P Leone

  • Driving Profitability by Encouraging Customer Referrals: Who, When, and How

    V. Kumar;J. Andrew Petersen;Robert P. Leone

  • A Study of Marketing Generalizations

    Robert P. Leone;Randall L. Schultz

  • Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

    Robert P. Leone

  • HOW VALUABLE IS WORD OF MOUTH

    V J Kumar;A Petersen

  • A Market Expansion Ability Approach to Identify Potential Exporters

    Yoo S. Yang;Robert P. Leone;Dana L. Alden

  • Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

    Unknown

  • A Dynamic Model of Purchase Timing with Application to Direct Marketing

    Greg M. Allenby;Robert P. Leone;Lichung Jen

  • Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-In-Use:

    Rajendra Kumar Srivastava;Robert P. Leone;Allan D. Shocker

  • Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability

    Robert P. Leone

  • Aggregate and disaggregate sector forecasting using consumer confidence measures

    V. Kumar;Robert P. Leone;John N. Gaskins

  • A citation and profiling analysis of pricing research from 1980 to 2010

    Robert P. Leone;Larry M. Robinson;Johanna Bragge;Outi Somervuori

  • Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants

    Francis J Mulhern;Jerome D Williams;Robert P Leone

  • Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data

    Frank M. Bass;Robert P. Leone

  • Driving Profitability by Encouraging Customer Referrals: Who, When, and How

    Unknown

  • Defining, Measuring, and Managing Business Reference Value:

    V. Kumar;J. Andrew Petersen;Robert P. Leone

Frequent Co-Authors

V Kumar
V Kumar Brock University
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Greg M. Allenby
Greg M. Allenby The Ohio State University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Scott A. Neslin
Scott A. Neslin Dartmouth College
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
Dick R. Wittink
Dick R. Wittink Yale University
Gilles Laurent
Gilles Laurent Max Planck Society

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