2026 Dick R. Wittink: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	49	1026	446	140	14891

Discipline name

D-Index

World Ranking

National Ranking

Publications

Citations

Business and Management

1026

446

140

14891

Research.com Recognitions

2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Dick R. Wittink was affiliated with Yale University in the United States. Throughout their academic career, they contributed to the field of marketing science, with a particular recognition evidenced by the INFORMS Society for Marketing Science Long Term Impact Award received in 2014.

Wittink's research interests and main fields of study are not explicitly detailed in the provided data, nor are specific subfields or main topics listed. The absence of detailed publication records, including recent papers or book publications, limits a deeper exploration of their scholarly output and research focus areas.

Their career did not document frequent co-authors or common publication venues, suggesting either a solitary research approach or data gaps in available records. The lack of listed papers also restricts insight into specific research subjects or methods they employed.

Wittink is noted to be deceased, and their academic contributions remain primarily recorded through their professional association with Yale University and the singular but significant award acknowledging the lasting impact of their work in marketing science.

Best Publications

A model of consumer perceptions and store loyalty intentions for a supermarket retailer

Niren Sirohi;Edward W. McLaughlin;Dick R. Wittink

1626
Citations
Commercial Use of Conjoint Analysis: An Update:

Dick R. Wittink;Philippe Cattin

1300
Citations
Commercial Use of Conjoint Analysis: A Survey:

Philippe Cattin;Dick R. Wittink

1192
Citations
Commercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink;Marco Vriens;Wim Burhenne

765
Citations
Customer satisfaction and retail sales performance: an empirical investigation

Miguel I. Gómez;Edward W. McLaughlin;Dick R. Wittink

640
Citations
Building Models for Marketing Decisions

Peter S.H. Leeflang;Dick R. Wittink

609
Citations
The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Joel Huber;Dick R. Wittink;John A. Fiedler;Richard Miller

355
Citations
The estimation of pre- and postpromotion dips with store-level scanner data

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

337
Citations
Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

333
Citations
Is 75% of the sales promotion bump due to brand switching? No, only 33% is

Harald J. van Heerde;Sachin Gupta;Dick R. Wittink

326
Citations
Commercial Use of Conjoint Analysis: A Survey

Unknown

323
Citations
The Effect of Differences in the Number of Attribute Levels on Conjoint Results

Dick R. Wittink;Lakshman Krishnamurthi;David J. Reibstein

285
Citations
Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

Unknown

267
Citations
Using market-level data to understand promotion effects in a nonlinear model

Markus Christen;Sachin Gupta;John C. Porter;Richard Staelin

235
Citations
Competitive Reaction versus Consumer response: Do Managers Overreact?

Peter S.H. Leeflang;Dick R. Wittink

222
Citations
Design of Subscription Programs for a Performing Arts Series

Imran S. Currim;Charles B. Weinberg;Dick R. Wittink

219
Citations
Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability

Frank M. Bass;Philippe Cattin;Dick R. Wittink

216
Citations
Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

210
Citations
Diagnosing competitive reactions using (aggregated) scanner data

Peter S.H. Leeflang;Dick R. Wittink

208
Citations
Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study:

Dick R. Wittink;Philippe Cattin

194
Citations
Comparing Derived Importance Weights Across Attributes

Dick R. Wittink;Lakshman Krishnamurthi;Julia B. Nutter

185
Citations
Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data:

Sachin Gupta;Pradeep Chintagunta;Anil Kaul;Dick R. Wittink

173
Citations
Varying parameter models to accommodate dynamic promotion effects

Eijte W. Foekens;Peter S.H. Leeflang;Dick R. Wittink

172
Citations
Exploring Territorial Differences in the Relationship between Marketing Variables

Dick R. Wittink

154
Citations
Verbal versus realistic pictorial representations in conjoint analysis with design attributes

Marco Vriens;Gerard H. Loosschilder;Edward Rosbergen;Dick R. Wittink

149
Citations

Frequent Co-Authors

Peter S.H. Leeflang University of Groningen

Harald J. van Heerde University of New South Wales

Frank M. Bass The University of Texas at Dallas

David B. Montgomery Stanford University

David J. Reibstein University of Pennsylvania

John Concato Yale University

Dominique M. Hanssens University of California, Los Angeles

Pradeep K. Chintagunta University of Chicago

Gilles Laurent Max Planck Society

Hendrik N.J. Schifferstein Delft University of Technology

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