D-Index & Metrics Best Publications

Dick R. Wittink

Yale University
United States

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name Citations Publications World Ranking National Ranking

Business and Management D-index 37 Citations 9,752 82 World Ranking 1141 National Ranking 526

Research.com Recognitions

Awards & Achievements

2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

What is he best known for?

The fields of study Dick R. Wittink is best known for:

Conjoint analysis
Marketing
Statistics

His Marketing investigation overlaps with other disciplines such as Advertising and Customer satisfaction. Dick R. Wittink performs multidisciplinary study on Advertising and Marketing in his works. He brings together Econometrics and Statistics to produce work in his papers. He regularly ties together related areas like Preference in his Statistics studies. The study of Preference is intertwined with the study of Conjoint analysis in a number of ways. He merges many fields, such as Conjoint analysis and Econometrics, in his writings.

His most cited work include:

Customer satisfaction and retail sales performance: an empirical investigation (310 citations)
The effect of differences in the number of attribute levels on conjoint results (138 citations)

What are the main themes of his work throughout his whole career to date

Combinatorics is intertwined with Homogeneous and Rank (graph theory) in his research. His research links Combinatorics with Homogeneous. Dick R. Wittink applies the principles of Order (exchange) and Market share in his work under Finance. His Order (exchange) study frequently draws connections between adjacent fields such as Finance. Nursing is integrated with Medical prescription and Physical therapy in his study. He conducts interdisciplinary study in the fields of Physical therapy and Nursing through his research. Dick R. Wittink undertakes interdisciplinary study in the fields of Statistics and Homogeneity (statistics) through his works. Dick R. Wittink performs multidisciplinary studies into Econometrics and Conjoint analysis in his work. In his works, he conducts interdisciplinary research on Conjoint analysis and Econometrics.

Dick R. Wittink most often published in these fields:

Statistics (63.64%)
Econometrics (63.64%)
Preference (36.36%)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

A model of consumer perceptions and store loyalty intentions for a supermarket retailer

Niren Sirohi;Edward W. McLaughlin;Dick R. Wittink.
(1998)

1577 Citations

Commercial Use of Conjoint Analysis: A Survey:

Philippe Cattin;Dick R. Wittink.
(1982)

1166 Citations

Commercial Use of Conjoint Analysis: An Update:

Dick R. Wittink;Philippe Cattin.
Journal of Marketing (1989)

1010 Citations

Commercial use of conjoint analysis in Europe: Results and critical reflections

Dick R. Wittink;Marco Vriens;Wim Burhenne.
(1994)

746 Citations

Customer satisfaction and retail sales performance: an empirical investigation

Miguel I. Gómez;Edward W. McLaughlin;Dick R. Wittink.
(2004)

600 Citations

Building Models for Marketing Decisions

Peter S.H. Leeflang;Dick R. Wittink.
(2000)

590 Citations

The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Joel Huber;Dick R. Wittink;John A. Fiedler;Richard Miller.
(1993)

342 Citations

The estimation of pre- and postpromotion dips with store-level scanner data

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink.
(2000)

319 Citations

Is 75% of the sales promotion bump due to brand switching? No, only 33% is

Harald J. van Heerde;Sachin Gupta;Dick R. Wittink.
(2003)

309 Citations

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink.
(2004)

304 Citations

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