World's Best Scientists 2026 revealed!
Dick R. Wittink

Dick R. Wittink

D-Index & Metrics

Business and Management

D-Index
49
Citations
14891
World Ranking
1026
National Ranking
447

Dick R. Wittink publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Dick R. Wittink sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 140 publications — 52nd percentile

52% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Dick R. Wittink D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Dick R. Wittink sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 49 D-Index — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Dick R. Wittink was affiliated with Yale University in the United States. Throughout their academic career, they contributed to the field of marketing science, with a particular recognition evidenced by the INFORMS Society for Marketing Science Long Term Impact Award received in 2014.

Wittink's research interests and main fields of study are not explicitly detailed in the provided data, nor are specific subfields or main topics listed. The absence of detailed publication records, including recent papers or book publications, limits a deeper exploration of their scholarly output and research focus areas.

Their career did not document frequent co-authors or common publication venues, suggesting either a solitary research approach or data gaps in available records. The lack of listed papers also restricts insight into specific research subjects or methods they employed.

Wittink is noted to be deceased, and their academic contributions remain primarily recorded through their professional association with Yale University and the singular but significant award acknowledging the lasting impact of their work in marketing science.

Best Publications

  • A model of consumer perceptions and store loyalty intentions for a supermarket retailer

    Niren Sirohi;Edward W. McLaughlin;Dick R. Wittink

  • Commercial Use of Conjoint Analysis: An Update:

    Dick R. Wittink;Philippe Cattin

  • Commercial Use of Conjoint Analysis: A Survey:

    Philippe Cattin;Dick R. Wittink

  • Commercial use of conjoint analysis in Europe: Results and critical reflections

    Dick R. Wittink;Marco Vriens;Wim Burhenne

  • Customer satisfaction and retail sales performance: an empirical investigation

    Miguel I. Gómez;Edward W. McLaughlin;Dick R. Wittink

  • Building Models for Marketing Decisions

    Peter S.H. Leeflang;Dick R. Wittink

  • The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

    Joel Huber;Dick R. Wittink;John A. Fiedler;Richard Miller

  • The estimation of pre- and postpromotion dips with store-level scanner data

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Decomposing the Sales Promotion Bump with Store Data

    Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

  • Is 75% of the sales promotion bump due to brand switching? No, only 33% is

    Harald J. van Heerde;Sachin Gupta;Dick R. Wittink

  • Commercial Use of Conjoint Analysis: A Survey

    Unknown

  • The Effect of Differences in the Number of Attribute Levels on Conjoint Results

    Dick R. Wittink;Lakshman Krishnamurthi;David J. Reibstein

  • Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

    Unknown

  • Using market-level data to understand promotion effects in a nonlinear model

    Markus Christen;Sachin Gupta;John C. Porter;Richard Staelin

  • Competitive Reaction versus Consumer response: Do Managers Overreact?

    Peter S.H. Leeflang;Dick R. Wittink

  • Design of Subscription Programs for a Performing Arts Series

    Imran S. Currim;Charles B. Weinberg;Dick R. Wittink

  • Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability

    Frank M. Bass;Philippe Cattin;Dick R. Wittink

  • Semiparametric Analysis to Estimate the Deal Effect Curve

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Diagnosing competitive reactions using (aggregated) scanner data

    Peter S.H. Leeflang;Dick R. Wittink

  • Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study:

    Dick R. Wittink;Philippe Cattin

  • Comparing Derived Importance Weights Across Attributes

    Dick R. Wittink;Lakshman Krishnamurthi;Julia B. Nutter

  • Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data:

    Sachin Gupta;Pradeep Chintagunta;Anil Kaul;Dick R. Wittink

  • Varying parameter models to accommodate dynamic promotion effects

    Eijte W. Foekens;Peter S.H. Leeflang;Dick R. Wittink

  • Exploring Territorial Differences in the Relationship between Marketing Variables

    Dick R. Wittink

  • Verbal versus realistic pictorial representations in conjoint analysis with design attributes

    Marco Vriens;Gerard H. Loosschilder;Edward Rosbergen;Dick R. Wittink

Frequent Co-Authors

Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
David B. Montgomery
David B. Montgomery Stanford University
David J. Reibstein
David J. Reibstein University of Pennsylvania
John Concato
John Concato Yale University
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Pradeep K. Chintagunta
Pradeep K. Chintagunta University of Chicago
Gilles Laurent
Gilles Laurent Max Planck Society
Hendrik N.J. Schifferstein
Hendrik N.J. Schifferstein Delft University of Technology

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