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Dick R. Wittink

Dick R. Wittink

Yale University
United States

D-Index & Metrics

Discipline name D-Index World Ranking National Ranking Publications Citations
Business and Management 49 1026 447 140 14891

Dick R. Wittink publications per year

The chart shows the history of publications by Dick R. Wittink between 1973 and 2016, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Dick R. Wittink published across 44 years, from 1973 to 2016, averaging 3.9 papers a year. Output peaked at 22 publications in 2000. 1 of the 170 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1973 to 2016. Vertical axis: number of publications, 0 to 22. Peak 22 publications in 2000. 1973: 1 publication 1974: 1 publication 1975: 3 publications 1976: 2 publications 1977: 4 publications 1978: 12 publications 1979: 1 publication 1980: 2 publications 1981: 3 publications 1982: 3 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 2 publications 1988: 1 publication 1989: 6 publications 1990: 2 publications 1991: 6 publications 1992: 3 publications 1993: 3 publications 1994: 8 publications 1995: 4 publications 1996: 4 publications 1997: 6 publications 1998: 5 publications 1999: 3 publications 2000: 22 publications 2001: 12 publications 2002: 9 publications 2003: 9 publications 2004: 9 publications 2005: 13 publications 2006: 2 publications 2007: 2 publications 2008: 2 publications 2009: 3 publications 2010: 0 publications 2011: 0 publications 2012: 0 publications 2013: 0 publications 2014: 1 publication 2015: 0 publications 2016: 1 publication
1973 2016

170 publications in total across all disciplines

View publications per year as a table
Dick R. Wittink: publications per year, 1973 to 2016
Year Publications
1973 1
1974 1
1975 3
1976 2
1977 4
1978 12
1979 1
1980 2
1981 3
1982 3
1983 0
1984 0
1985 0
1986 0
1987 2
1988 1
1989 6
1990 2
1991 6
1992 3
1993 3
1994 8
1995 4
1996 4
1997 6
1998 5
1999 3
2000 22
2001 12
2002 9
2003 9
2004 9
2005 13
2006 2
2007 2
2008 2
2009 3
2010 0
2011 0
2012 0
2013 0
2014 1
2015 0
2016 1
Total 170
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Dick R. Wittink publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Dick R. Wittink sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 140–144 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 140 publications — 52nd percentile

52% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80 140
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Dick R. Wittink D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Dick R. Wittink sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 49 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 49 D-Index — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58 49
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Dick R. Wittink was affiliated with Yale University in the United States. Throughout their academic career, they contributed to the field of marketing science, with a particular recognition evidenced by the INFORMS Society for Marketing Science Long Term Impact Award received in 2014.

Wittink's research interests and main fields of study are not explicitly detailed in the provided data, nor are specific subfields or main topics listed. The absence of detailed publication records, including recent papers or book publications, limits a deeper exploration of their scholarly output and research focus areas.

Their career did not document frequent co-authors or common publication venues, suggesting either a solitary research approach or data gaps in available records. The lack of listed papers also restricts insight into specific research subjects or methods they employed.

Wittink is noted to be deceased, and their academic contributions remain primarily recorded through their professional association with Yale University and the singular but significant award acknowledging the lasting impact of their work in marketing science.

Best Publications

  • A model of consumer perceptions and store loyalty intentions for a supermarket retailer

    Niren Sirohi;Edward W. McLaughlin;Dick R. Wittink

  • Commercial Use of Conjoint Analysis: An Update:

    Dick R. Wittink;Philippe Cattin

  • Commercial Use of Conjoint Analysis: A Survey:

    Philippe Cattin;Dick R. Wittink

  • Commercial use of conjoint analysis in Europe: Results and critical reflections

    Dick R. Wittink;Marco Vriens;Wim Burhenne

  • Customer satisfaction and retail sales performance: an empirical investigation

    Miguel I. Gómez;Edward W. McLaughlin;Dick R. Wittink

  • Building Models for Marketing Decisions

    Peter S.H. Leeflang;Dick R. Wittink

  • The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

    Joel Huber;Dick R. Wittink;John A. Fiedler;Richard Miller

  • The estimation of pre- and postpromotion dips with store-level scanner data

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Decomposing the Sales Promotion Bump with Store Data

    Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

  • Is 75% of the sales promotion bump due to brand switching? No, only 33% is

    Harald J. van Heerde;Sachin Gupta;Dick R. Wittink

  • Commercial Use of Conjoint Analysis: A Survey

    Unknown

  • The Effect of Differences in the Number of Attribute Levels on Conjoint Results

    Dick R. Wittink;Lakshman Krishnamurthi;David J. Reibstein

  • Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

    Unknown

  • Using market-level data to understand promotion effects in a nonlinear model

    Markus Christen;Sachin Gupta;John C. Porter;Richard Staelin

  • Competitive Reaction versus Consumer response: Do Managers Overreact?

    Peter S.H. Leeflang;Dick R. Wittink

  • Design of Subscription Programs for a Performing Arts Series

    Imran S. Currim;Charles B. Weinberg;Dick R. Wittink

  • Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability

    Frank M. Bass;Philippe Cattin;Dick R. Wittink

  • Semiparametric Analysis to Estimate the Deal Effect Curve

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Diagnosing competitive reactions using (aggregated) scanner data

    Peter S.H. Leeflang;Dick R. Wittink

  • Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study:

    Dick R. Wittink;Philippe Cattin

  • Comparing Derived Importance Weights Across Attributes

    Dick R. Wittink;Lakshman Krishnamurthi;Julia B. Nutter

  • Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data:

    Sachin Gupta;Pradeep Chintagunta;Anil Kaul;Dick R. Wittink

  • Varying parameter models to accommodate dynamic promotion effects

    Eijte W. Foekens;Peter S.H. Leeflang;Dick R. Wittink

  • Exploring Territorial Differences in the Relationship between Marketing Variables

    Dick R. Wittink

  • Verbal versus realistic pictorial representations in conjoint analysis with design attributes

    Marco Vriens;Gerard H. Loosschilder;Edward Rosbergen;Dick R. Wittink

Frequent Co-Authors

Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
David B. Montgomery
David B. Montgomery Stanford University
David J. Reibstein
David J. Reibstein University of Pennsylvania
John Concato
John Concato Yale University
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Pradeep K. Chintagunta
Pradeep K. Chintagunta University of Chicago
Gilles Laurent
Gilles Laurent Max Planck Society
Hendrik N.J. Schifferstein
Hendrik N.J. Schifferstein Delft University of Technology

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Best Scientists Citing Dick R. Wittink

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 60

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 56

Howard R. Moskowitz

Howard R. Moskowitz

United States Department of the Army

Publications: 42

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 36

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 35

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 34

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 31

Pradeep K. Chintagunta

Pradeep K. Chintagunta

University of Chicago

Publications: 29

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 28

Harald J. van Heerde

Harald J. van Heerde

University of New South Wales

Publications: 26

Michel Wedel

Michel Wedel

University of Maryland, College Park

Publications: 24

Scott A. Neslin

Scott A. Neslin

Dartmouth College

Publications: 21

Paul E. Green

Paul E. Green

University of Pennsylvania

Publications: 20

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 19

Charles E. Cunningham

Charles E. Cunningham

McMaster University

Publications: 19

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 19

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