What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Advertising
His primary scientific interests are in Marketing, Customer relationship management, Advertising, Multichannel marketing and Brand management.
Scott A. Neslin interconnects Price promotion, Promotion and Empirical research in the investigation of issues within Marketing.
His study in Customer relationship management is interdisciplinary in nature, drawing from both Affinity analysis, Customer retention, Database marketing, Collaborative filtering and Process management.
The various areas that Scott A. Neslin examines in his Advertising study include Loyalty, Order, Baseline and Purchasing.
Scott A. Neslin studied Multichannel marketing and Omnichannel that intersect with Customer intelligence.
His Brand management research includes themes of Brand equity, Brand awareness and Private label.
His most cited work include:
- Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions: (761 citations)
- Challenges and opportunities in multichannel customer management (699 citations)
- Revenue Premium as an Outcome Measure of Brand Equity (692 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Marketing, Advertising, Customer relationship management, Promotion and Database marketing.
His study in Customer retention, Multichannel marketing, Brand management, Brand equity and Customer profitability are all subfields of Marketing.
His Customer retention study which covers Customer advocacy that intersects with Customer to customer.
His Advertising research is multidisciplinary, incorporating elements of Sales promotion, Panel data, Purchasing and Online advertising.
His work deals with themes such as Communication channel, Knowledge management and Process management, which intersect with Customer relationship management.
The concepts of his Promotion study are interwoven with issues in Durable good and Brand loyalty.
He most often published in these fields:
- Marketing (47.65%)
- Advertising (20.81%)
- Customer relationship management (18.79%)
What were the highlights of his more recent work (between 2011-2021)?
- Marketing (47.65%)
- Advertising (20.81%)
- Customer relationship management (18.79%)
In recent papers he was focusing on the following fields of study:
Scott A. Neslin mainly focuses on Marketing, Advertising, Customer relationship management, Communication channel and Panel data.
His study involves Customer profitability, Customer retention, Brand equity, Customer equity and Multichannel marketing, a branch of Marketing.
His Customer equity research integrates issues from Brand awareness and Brand management.
His work carried out in the field of Advertising brings together such families of science as Promotion and Online advertising.
The various areas that Scott A. Neslin examines in his Customer relationship management study include Knowledge management and Process management.
His Communication channel research includes elements of Customer acquisition, Baseline and Internet sales.
Between 2011 and 2021, his most popular works were:
- The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (199 citations)
- Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (166 citations)
- Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (119 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Advertising
The scientist’s investigation covers issues in Marketing, Communication channel, Customer relationship management, Customer retention and Advertising.
His study looks at the intersection of Marketing and topics like Variety with Consumer choice.
His research in Communication channel intersects with topics in Customer acquisition, Internet sales, Commerce and Baseline.
He has researched Customer relationship management in several fields, including Panel data, Econometrics, Incidence, Order and Internet channel.
His Advertising study combines topics from a wide range of disciplines, such as Online advertising and Cost per acquisition.
In his study, which falls under the umbrella issue of Customer profitability, Brand management, Brand awareness, Customer intelligence, Customer to customer and Brand equity is strongly linked to Customer lifetime value.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
