2011 - INFORMS Society for Marketing Science (ISMS) Fellow Award
His primary scientific interests are in Marketing, Customer relationship management, Advertising, Multichannel marketing and Brand management. Scott A. Neslin interconnects Price promotion, Promotion and Empirical research in the investigation of issues within Marketing. His study in Customer relationship management is interdisciplinary in nature, drawing from both Affinity analysis, Customer retention, Database marketing, Collaborative filtering and Process management.
The various areas that Scott A. Neslin examines in his Advertising study include Loyalty, Order, Baseline and Purchasing. Scott A. Neslin studied Multichannel marketing and Omnichannel that intersect with Customer intelligence. His Brand management research includes themes of Brand equity, Brand awareness and Private label.
The scientist’s investigation covers issues in Marketing, Advertising, Customer relationship management, Promotion and Database marketing. His study in Customer retention, Multichannel marketing, Brand management, Brand equity and Customer profitability are all subfields of Marketing. His Customer retention study which covers Customer advocacy that intersects with Customer to customer.
His Advertising research is multidisciplinary, incorporating elements of Sales promotion, Panel data, Purchasing and Online advertising. His work deals with themes such as Communication channel, Knowledge management and Process management, which intersect with Customer relationship management. The concepts of his Promotion study are interwoven with issues in Durable good and Brand loyalty.
Scott A. Neslin mainly focuses on Marketing, Advertising, Customer relationship management, Communication channel and Panel data. His study involves Customer profitability, Customer retention, Brand equity, Customer equity and Multichannel marketing, a branch of Marketing. His Customer equity research integrates issues from Brand awareness and Brand management.
His work carried out in the field of Advertising brings together such families of science as Promotion and Online advertising. The various areas that Scott A. Neslin examines in his Customer relationship management study include Knowledge management and Process management. His Communication channel research includes elements of Customer acquisition, Baseline and Internet sales.
The scientist’s investigation covers issues in Marketing, Communication channel, Customer relationship management, Customer retention and Advertising. His study looks at the intersection of Marketing and topics like Variety with Consumer choice. His research in Communication channel intersects with topics in Customer acquisition, Internet sales, Commerce and Baseline.
He has researched Customer relationship management in several fields, including Panel data, Econometrics, Incidence, Order and Internet channel. His Advertising study combines topics from a wide range of disciplines, such as Online advertising and Cost per acquisition. In his study, which falls under the umbrella issue of Customer profitability, Brand management, Brand awareness, Customer intelligence, Customer to customer and Brand equity is strongly linked to Customer lifetime value.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions:
Kusum L. Ailawadi;Scott A. Neslin;Karen Gedenk.
Journal of Marketing (2001)
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi;Donald R. Lehmann;Scott A. Neslin.
Journal of Marketing (2003)
Challenges and opportunities in multichannel customer management
Scott A. Neslin;Dhruv Grewal;Robert Leghorn;Venkatesh Shankar.
Journal of Service Research (2006)
Multichannel customer management: Understanding the research-shopper phenomenon
Peter C. Verhoef;Scott A. Neslin;Björn Vroomen.
International Journal of Research in Marketing (2007)
Sales Promotion: Concepts, Methods and Strategies
Robert C. Blattberg;Scott A. Neslin.
Customer Channel Migration
Asim Ansari;Carl F . Mela;Scott A . Neslin.
Journal of Marketing Research (2008)
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Scott A. Neslin;Venkatesh Shankar.
Journal of Interactive Marketing (2009)
Multichannel Shopper Segments and Their Covariates
Umut Konus;Peter C. Verhoef;Scott A. Neslin.
Journal of Retailing (2008)
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Scott A . Neslin;Sunil Gupta;Wagner Kamakura;Junxiang Lu.
Journal of Marketing Research (2006)
Consumer Promotions and the Acceleration of Product Purchases
Scott A. Neslin;Caroline Henderson;John Quelch.
Marketing Science (1985)
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