Baohong Sun is affiliated with the Cheung Kong Graduate School of Business in China. Their research primarily spans the fields of Decision Sciences, Business, Management and Accounting, and Social Sciences, with notable focus areas including Management Science and Operations Research, Marketing, Sociology and Political Science, Economics and Econometrics, and Electrical and Electronic Engineering.
The main topics covered in Baohong Sun's work involve Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Advanced Bandit Algorithms Research, Sports Analytics and Performance, Forecasting Techniques and Applications, as well as Auction Theory and Applications and Innovation Diffusion and Forecasting.
Sun's publication record includes contributions across various venues, with several papers appearing in the SSRN Electronic Journal, the International Journal of Research in Marketing, and Management Science.
Frequent co-authors of Baohong Sun include Liye Ma, Z. Eddie Ning, H. Henry Cao, Huining Henry Cao, and Yingda Lu.
Liye Ma;Baohong Sun
Tülin Erdem;Michael P. Keane;Baohong Sun
Shibo Li;Baohong Sun;Ronald T. Wilcox
Tülin Erdem;Baohong Sun
Liye Ma;Baohong Sun;Sunder Kekre
W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader
Baohong Sun
Shibo Li;Baohong Sun;Alan L . Montgomery
Baohong Sun;Scott A. Neslin;Kannan Srinivasan
Baohong Sun;Jinhong Xie;H. Henry Cao
Shibo Li;Kannan Srinivasan;Baohong Sun
Baohong Sun;Vicki G. Morwitz
Praveen K. Kopalle;Yacheng Sun;Scott A. Neslin;Baohong Sun
Tülin Erdem;Glenn Mayhew;Baohong Sun
Tülin Erdem;Michael P. Keane;Michael P. Keane;Baohong Sun
Tao Chen;Ajay Kalra;Baohong Sun
Baohong Sun;Shibo Li;Catherine Zhou
Tülin Erdem;Michael P. Keane;Baohong Sun
Baohong Sun
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Wagner A. Kamakura;Carl F. Mela;Asim Ansari;Anand V. Bodapati
Tulin Erdem;Michael P. Keane;Baohong Sun
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