World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
36
Citations
10992
World Ranking
2026
National Ranking
822

Overview

Jinhong Xie is affiliated with the University of Florida in the United States and conducts research primarily in the fields of Business, Management and Accounting. Their scholarly work spans multiple subfields, including Marketing, Management Science and Operations Research, Strategy and Management, Sociology and Political Science, and Plant Science.

The primary focus of Jinhong Xie's research covers topics such as Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Innovation Diffusion and Forecasting, Corporate Social Responsibility Reporting, Environmental Sustainability in Business, Experimental Behavioral Economics Studies, and Spam and Phishing Detection.

Frequent publication venues for their work include Management Science, Marketing Science, Applied Soil Ecology, Production and Operations Management, and the SSRN Electronic Journal.

  • Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency, 2020, Management Science
  • Disclosure in Incentivized Reviews: Does It Protect Consumers?, 2023, Management Science
  • Rhizosphere fungal communities of wild and cultivated soybeans grown in three different soil suspensions, 2020, Applied Soil Ecology
  • Managing Reference-Group Effects in Sequential Product Upgrades, 2021, Production and Operations Management
  • Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price, 2022, Marketing Science

Xie has collaborated frequently with several coauthors, including Sungsik Park, Woochoel Shin, Jiong Sun, Yue Wu, and Kaifu Zhang.

  • Sungsik Park
  • Woochoel Shin
  • Jiong Sun
  • Yue Wu
  • Kaifu Zhang

Best Publications

  • Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

    Yubo Chen;Jinhong Xie

  • Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

    Yubo Chen;Qi Wang;Jinhong Xie

  • Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

    Jinhong Xie;Steven M. Shugan

  • Third-Party Product Review and Firm Marketing Strategy

    Yubo Chen;Jinhong Xie

  • Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency

    Yue Wu;Kaifu Zhang;Jinhong Xie

  • Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors

    X. Michael Song;Jinhong Xie;Barbara Dyer

  • Group Buying: A New Mechanism for Selling Through Social Interactions

    Xiaoqing Jing;Jinhong Xie

  • The Impact of Cross‐Functional Joint Involvement Across Product Development Stages: An Exploratory Study

    X. Michael Song;R. Jeffrey Thieme;Jinhong Xie

  • Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations

    Min Zhao;Jinhong Xie

  • Interfunctional conflict, conflict resolution styles, and new product success: a four-culture comparison

    Jinhong Xie;X. Michael Song;Anne Stringfellow

  • Advance Pricing of Services and Other Implications of Separating Purchase and Consumption

    Steven M. Shugan;Jinhong Xie

  • Probabilistic Goods: A Creative Way of Selling Products and Services

    Scott Fay;Jinhong Xie

  • Price Competition and Compatibility in the Presence of Positive Demand Externalities

    Jinhong Xie;Marvin Sirbu

  • Does Innovativeness Moderate the Relationship between Cross-Functional Integration and Product Performance?:

    Michael Song;Jinhong Xie

  • Product Strategy for Innovators in Markets with Network Effects

    Baohong Sun;Jinhong Xie;H. Henry Cao

  • Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage

    Yuxin Chen;Jinhong Xie

  • Antecedents and Consequences of Goal Incongruity on New Product Development in Five Countries: A Marketing View

    Jinhong Xie;Michael Song;Anne Stringfellow

  • Failure to Complete Cross-Border M&As: “To” vs. “From” Emerging Markets

    Chenxi Zhou;Jinhong Xie;Qi Wang

  • The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling

    Scott Fay;Jinhong Xie

  • Advance-selling as a competitive marketing tool ☆

    Steven M. Shugan;Jinhong Xie

Frequent Co-Authors

Steven M. Shugan
Steven M. Shugan University of Florida
Sunder Kekre
Sunder Kekre Carnegie Mellon University
Baohong Sun
Baohong Sun Carnegie Mellon University

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