World's Best Scientists 2026 revealed!
Catherine E. Tucker

Catherine E. Tucker

D-Index & Metrics

Business and Management

D-Index
55
Citations
13705
World Ranking
735
National Ranking
322

Research.com Recognitions

  • 2018 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Catherine E. Tucker is affiliated with MIT in the United States. Their research spans several fields within social sciences and business, with a strong focus on marketing, management, and information systems.

The main fields of study include:

  • Social Sciences
  • Business, Management and Accounting

The subfields of study where they have contributed significantly are:

  • Sociology and Political Science
  • Marketing
  • Strategy and Management
  • Information Systems
  • Economics and Econometrics

Research topics covered by their work include:

  • Consumer Market Behavior and Pricing
  • Digital Platforms and Economics
  • Privacy, Security, and Data Protection
  • Technology Adoption and User Behaviour
  • Blockchain Technology Applications and Security
  • Digital Marketing and Social Media
  • Media Influence and Politics

Some of the frequent coauthors with whom they have collaborated are:

  • Anja Lambrecht
  • Avi Goldfarb
  • Xiang Hui
  • Lesley Chiou
  • Lin William Cong

Their recent papers illustrate the range of their research interests. Selected publications include:

  • "Informational Challenges in Omnichannel Marketing: Remedies and Future Research" (2020), Journal of Marketing
  • "Consumer privacy and the future of data-based innovation and marketing" (2020), International Journal of Research in Marketing
  • "Conducting Research in Marketing with Quasi-Experiments" (2022), Journal of Marketing
  • "The future of digital technologies in marketing: A conceptual framework and an overview" (2022), Journal of the Academy of Marketing Science
  • "Social Distancing, Internet Access and Inequality" (2020), SSRN Electronic Journal

Their research has been disseminated widely, with frequent publications in venues such as:

  • SSRN Electronic Journal
  • Management Science
  • Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Marketing Research

Catherine E. Tucker was awarded the INFORMS Society for Marketing Science Long Term Impact Award in 2018.

Best Publications

  • Social Networks, Personalized Advertising, and Privacy Controls

    Catherine Elizabeth Tucker

  • Online Display Advertising: Targeting and Obtrusiveness

    Avi Goldfarb;Catherine Tucker

  • Privacy Regulation and Online Advertising

    Avi Goldfarb;Catherine E. Tucker

  • Digital Economics

    Unknown

  • When Does Retargeting Work? Information Specificity in Online Advertising

    Anja Lambrecht;Catherine Tucker

  • Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads

    Anja Lambrecht;Catherine Tucker

  • How Does Popularity Information Affect Choices? A Field Experiment

    Catherine Tucker;Juanjuan Zhang

  • Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records

    Amalia R. Miller;Catherine Tucker

  • Identifying Formal and Informal Influence in Technology Adoption with Network Externalities

    Catherine Tucker

  • Modeling social interactions: Identification, empirical methods and policy implications

    Wesley R. Hartmann;Puneet Manchanda;Harikesh Nair;Matthew Bothner

  • The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

    Susan Athey;Christian Catalini;Catherine Tucker

  • Shifts in Privacy Concerns

    Avi Goldfarb;Catherine Elizabeth Tucker

  • Social Distancing, Internet Access and Inequality

    Lesley Chiou;Catherine Tucker

  • Privacy Regulation and Market Structure

    James Campbell;Avi Goldfarb;Avi Goldfarb;Catherine Tucker;Catherine Tucker

  • Active Social Media Management: The Case of Health Care

    Amalia R. Miller;Catherine Tucker

  • The Economics of Advertising and Privacy

    Catherine Elizabeth Tucker

  • Health information exchange, system size and information silos

    Amalia R. Miller;Catherine Tucker

  • Search Engine Advertising: Channel Substitution When Pricing Ads to Context

    Avi Goldfarb;Catherine Tucker

  • Informational Challenges in Omnichannel Marketing: Remedies and Future Research:

    Tony Haitao Cui;Anindya Ghose;Hanna Halaburda;Raghuram Iyengar

  • Heterogeneity and the Dynamics of Technology Adoption

    Stephen Ryan;Stephen Ryan;Catherine Elizabeth Tucker;Catherine Elizabeth Tucker

  • Privacy and Innovation

    Avi Goldfarb;Catherine Tucker

  • Can Health Care Information Technology Save Babies

    Amalia R. Miller;Catherine E. Tucker

Frequent Co-Authors

Avi Goldfarb
Avi Goldfarb University of Toronto
Shane Greenstein
Shane Greenstein Harvard University
Benedict G. C. Dellaert
Benedict G. C. Dellaert Erasmus University Rotterdam
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Eric T. Anderson
Eric T. Anderson Northwestern University
Susan Athey
Susan Athey Stanford University
Alessandro Acquisti
Alessandro Acquisti Carnegie Mellon University
Puneet Manchanda
Puneet Manchanda University of Michigan–Ann Arbor

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