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Sinan Aral

Sinan Aral

D-Index & Metrics

Social Sciences and Humanities

D-Index
42
Citations
30020
World Ranking
4538
National Ranking
2152

Overview

Sinan Aral is affiliated with MIT in the United States and conducts research primarily within the social sciences. Their work covers several subfields, including sociology and political science, marketing, statistical and nonlinear physics, statistics and probability, and information systems.

The main topics that Aral investigates include consumer market behavior and pricing, digital marketing and social media, media influence and politics, complex network analysis techniques, misinformation and its impacts, advanced causal inference techniques, and COVID-19 epidemiological studies.

Notable recent papers authored by or coauthored with Sinan Aral are:

  • Computational social science: Obstacles and opportunities (2020), published in Science
  • Interdependence and the cost of uncoordinated responses to COVID-19 (2020), published in Proceedings of the National Academy of Sciences
  • A causal test of the strength of weak ties (2022), published in Science
  • Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment (2020), published in Marketing Science
  • Providing normative information increases intentions to accept a COVID-19 vaccine (2023), published in Nature Communications

Frequent coauthors who have collaborated extensively with Aral include:

  • Dean Eckles (8 publications)
  • David Holtz (6 publications)
  • Avinash Collis (6 publications)
  • Paramveer S. Dhillon (6 publications)
  • M. Amin Rahimian (5 publications)

The venues where Aral's research appears most frequently include:

  • SSRN Electronic Journal (9 publications)
  • arXiv (Cornell University) (6 publications)
  • Management Science (4 publications)
  • Science (2 publications)
  • Marketing Science (2 publications)

Best Publications

  • The spread of true and false news online

    Soroush Vosoughi;Deb Roy;Sinan Aral

  • Computational Social Science

    David M. Lazer;Alex Pentland;Lada Adamic;Sinan Aral;Sinan Aral

  • Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks

    Sinan Aral;Lev Muchnik;Arun Sundararajan

  • Identifying influential and susceptible members of social networks

    Sinan Aral;Dylan Walker

  • IT Assets, Organizational Capabilities, and Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation

    Sinan Aral;Peter Weill

  • Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

    Sinan Aral;Dylan Walker

  • Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

    Sinan Aral;Chrysanthos Dellarocas;David Godes

  • Social Influence Bias: A Randomized Experiment

    Lev Muchnik;Sinan Aral;Sean J. Taylor

  • The Diversity-Bandwidth Trade-off1

    Sinan Aral;Marshall Van Alstyne

  • Computational social science: Obstacles and opportunities.

    David M. J. Lazer;David M. J. Lazer;Alex Pentland;Duncan J. Watts;Sinan Aral

  • Mining Face-to-Face Interaction Networks Using Sociometric Badges: Predicting Productivity in an IT Configuration Task

    Lynn Wu;Benjamin N. Waber;Sinan Aral;Erik Brynjolfsson

  • Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment

    Sinan Aral;Dylan Walker

  • Exercise contagion in a global social network

    Sinan Aral;Christos Nicolaides

  • Three-Way Complementarities: Performance Pay, Human Resource Analytics, and Information Technology

    Sinan Aral;Erik Brynjolfsson;Lynn Wu

  • Information, Technology, and Information Worker Productivity

    Sinan Aral;Erik Brynjolfsson;Marshall Van Alstyne

  • Commentary---Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

    Sinan Aral

  • Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems

    Sinan Aral;Erik Brynjolfsson;D. J. Wu

  • Information, Technology and Information Worker Productivity: Task Level Evidence

    Sinan Aral;Erik Brynjolfsson;Marshall Van Alstyne

  • Generating premium returns on your IT investments

    Peter Weill;Sinan Aral

  • Protecting elections from social media manipulation.

    Sinan Aral;Dean Eckles

  • Life in the network: The coming age of computational social science: Science

    D. Lazer;A. Pentland;A. Adamic;S. Aral

  • Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment

    Dylan Walker;Sinan Kayhan Aral

Frequent Co-Authors

Erik Brynjolfsson
Erik Brynjolfsson Stanford University
Marshall Van Alstyne
Marshall Van Alstyne Boston University
David Lazer
David Lazer Northeastern University
Gary King
Gary King Harvard University
Noshir Contractor
Noshir Contractor Northwestern University
James H. Fowler
James H. Fowler University of California, San Diego
Michael W. Macy
Michael W. Macy Cornell University
Nicholas A. Christakis
Nicholas A. Christakis Yale University
Duncan J. Watts
Duncan J. Watts University of Pennsylvania
Jay Hauser
Jay Hauser University of California, Los Angeles

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