What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Statistics
Glen L. Urban mainly focuses on Marketing, Empirical research, Risk analysis, Microeconomics and New product development.
Glen L. Urban integrates many fields in his works, including Marketing and Log-linear model.
His Empirical research research focuses on subjects like Digital marketing, which are linked to Order fulfillment and Scale.
His Risk analysis study combines topics in areas such as Estimation and Brand choice.
Glen L. Urban has researched Microeconomics in several fields, including Test, Manufacturing engineering and Failure rate.
His Lead user study in the realm of New product development interacts with subjects such as Field.
His most cited work include:
- Design and marketing of new products (1185 citations)
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (984 citations)
- Lead User Analyses for the Development of New Industrial Products (898 citations)
What are the main themes of his work throughout his whole career to date?
Glen L. Urban focuses on Marketing, Advertising, Digital marketing, New product development and Marketing research.
His work often combines Marketing and Automotive industry studies.
His studies in Advertising integrate themes in fields like Online advertising, Preference and Scale.
Glen L. Urban interconnects Empirical research and Morphing in the investigation of issues within Digital marketing.
His New product development research incorporates themes from Product design, Product design specification and Data science.
His research on Marketing research also deals with topics like
- Relationship marketing which intersects with area such as Business marketing and The Internet,
- Marketing science together with Knowledge management.
He most often published in these fields:
- Marketing (40.34%)
- Advertising (15.97%)
- Digital marketing (10.92%)
What were the highlights of his more recent work (between 2013-2020)?
- Advertising (15.97%)
- Marketing (40.34%)
- Online advertising (6.72%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Advertising, Marketing, Online advertising, Banner and Purchase funnel.
His biological study spans a wide range of topics, including Sales promotion, Personal selling and Preference.
His Online advertising study combines topics from a wide range of disciplines, such as Personalization, Key, Analytics, Data science and Convergence.
In his research, Contextual advertising, Advertising research, Internet privacy and Search advertising is intimately related to Advertising campaign, which falls under the overarching field of Purchase funnel.
His Matching research incorporates elements of Test and Behavioral targeting.
The Control study combines topics in areas such as Quality, Staffing and Management science.
Between 2013 and 2020, his most popular works were:
- Morphing Banner Advertising (52 citations)
- Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph (24 citations)
- The case for 'Benevolent' mobile apps (9 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Statistics
His main research concerns Data science, Morphing, Online advertising, Marketing and Advertising.
His study in Data science is interdisciplinary in nature, drawing from both Deep learning, Artificial intelligence, Convergence and Personalization.
His Morphing research is multidisciplinary, incorporating perspectives in Business analytics and World Wide Web, Digital marketing.
His study in the field of Behavioral targeting also crosses realms of Cognitive style.
His work deals with themes such as New media, Preference and Mobile apps, which intersect with Marketing.
His Advertising research includes themes of Matching and Web page.
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