2010 - Fellow of the Institute for Operations Research and the Management Sciences (INFORMS)
2009 - INFORMS Society for Marketing Science (ISMS) Fellow Award
Glen L. Urban mainly focuses on Marketing, Empirical research, Risk analysis, Microeconomics and New product development. Glen L. Urban integrates many fields in his works, including Marketing and Log-linear model. His Empirical research research focuses on subjects like Digital marketing, which are linked to Order fulfillment and Scale.
His Risk analysis study combines topics in areas such as Estimation and Brand choice. Glen L. Urban has researched Microeconomics in several fields, including Test, Manufacturing engineering and Failure rate. His Lead user study in the realm of New product development interacts with subjects such as Field.
Glen L. Urban focuses on Marketing, Advertising, Digital marketing, New product development and Marketing research. His work often combines Marketing and Automotive industry studies. His studies in Advertising integrate themes in fields like Online advertising, Preference and Scale.
Glen L. Urban interconnects Empirical research and Morphing in the investigation of issues within Digital marketing. His New product development research incorporates themes from Product design, Product design specification and Data science. His research on Marketing research also deals with topics like
The scientist’s investigation covers issues in Advertising, Marketing, Online advertising, Banner and Purchase funnel. His biological study spans a wide range of topics, including Sales promotion, Personal selling and Preference. His Online advertising study combines topics from a wide range of disciplines, such as Personalization, Key, Analytics, Data science and Convergence.
In his research, Contextual advertising, Advertising research, Internet privacy and Search advertising is intimately related to Advertising campaign, which falls under the overarching field of Purchase funnel. His Matching research incorporates elements of Test and Behavioral targeting. The Control study combines topics in areas such as Quality, Staffing and Management science.
His main research concerns Data science, Morphing, Online advertising, Marketing and Advertising. His study in Data science is interdisciplinary in nature, drawing from both Deep learning, Artificial intelligence, Convergence and Personalization. His Morphing research is multidisciplinary, incorporating perspectives in Business analytics and World Wide Web, Digital marketing.
His study in the field of Behavioral targeting also crosses realms of Cognitive style. His work deals with themes such as New media, Preference and Mobile apps, which intersect with Marketing. His Advertising research includes themes of Matching and Web page.
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Design and marketing of new products
Glen L. Urban;John Richard Hauser.
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart;Venkatesh Shankar;Fareena Sultan;Glen L. Urban.
Lead User Analyses for the Development of New Industrial Products
Glen L. Urban;Eric von Hippel.
Placing Trust at the Center of Your Internet Strategy
Glen L. Urban;Fareena Sultan;William J. Qualls.
ONLINE TRUST: A STAKEHOLDER PERSPECTIVE, CONCEPTS, IMPLICATIONS, AND FUTURE DIRECTIONS
Venkatesh Shankar;Glen L. Urban;Fareena Sultan.
Market share rewards to pioneering brands: an empirical analysis and strategic implications
Glen L. Urban;Theresa Carter;Steven Gaskin;Zofia Mucha.
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Alvin J. Silk;Glen L. Urban.
Premarket Forecasting of Really New Products
Glen L. Urban;Bruce D. Weinberg;John R. Hauser.
Online Trust: State of the Art, New Frontiers, and Research Potential
Glen L. Urban;Cinda Amyx;Antonio Lorenzon.
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
John H. Roberts;Glen L. Urban.
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