Johann Füller

Overview

Best Publications

• The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook

  Katja Hutter;Julia Hautz;Severin Dennhardt;Johann Füller

  1137
  Citations

• Refining Virtual Co-Creation from a Consumer Perspective:

  Johann Füller

  970
  Citations

• Consumer Empowerment Through Internet-Based Co-creation

  Johann FüLler;Hans MüHlbacher;Kurt Matzler;Gregor Jawecki

  927
  Citations

• Brand Community Members as a Source of Innovation

  Johann Füller;Kurt Matzler;Melanie Hoppe

  865
  Citations

• Innovation creation by online basketball communities

  Johann Füller;Gregor Jawecki;Hans Mühlbacher

  818
  Citations

• Community based innovation: How to integrate members of virtual communities into new product development

  Johann Füller;Michael Bartl;Holger Ernst;Hans Mühlbacher

  710
  Citations

• Co-creation in virtual worlds: the design of the user experience

  Thomas Kohler;Johann Fueller;Kurt Matzler;Daniel Stieger

  605
  Citations

• The impact of satisfaction and image on loyalty: the case of Alpine ski resorts

  Rita Faullant;Kurt Matzler;Johann Füller

  544
  Citations

• Virtual product experience and customer participation—A chance for customer-centred, really new products

  Johann Füller;Kurt Matzler

  520
  Citations

• Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions

  Johann Füller;Katja Hutter;Rita Faullant

  480
  Citations

• Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups.

  Johann Füller;Kurt Matzler

  451
  Citations

• The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities

  Johannes Gebauer;Johann Füller;Roland Pezzei

  451
  Citations

• Communitition: The Tension between Competition and Collaboration in Community-Based Design Contests

  Katja Hutter;Julia Hautz;Johann Füller;Julia Mueller

  450
  Citations

• Why Consumers Engage in Virtual New Product Developments Initiated by Producers

  Johann Füller

  421
  Citations

• Avatar-based innovation: Using virtual worlds for real-world innovation

  Thomas Kohler;Kurt Matzler;Johann Füller

  406
  Citations

• How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators

  Unknown

  301
  Citations

• User Roles and Contributions in Innovation-Contest Communities

  Johann Füller;Katja Hutter;Julia Hautz;Kurt Matzler

  277
  Citations

• Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors

  Julia Hautz;Johann Füller;Katja Hutter;Katja Hutter;Carina Thürridl

  221
  Citations

• Innovation analytics: Leveraging artificial intelligence in the innovation process

  Chinmay Kakatkar;Volker Bilgram;Johann Füller

  179
  Citations

• Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

  Kurt Matzler;Elisabeth Pichler;Johann Füller;Todd A. Mooradian

  174
  Citations

• Virtual worlds as knowledge management platform – a practice‐perspective

  Julia Mueller;Katja Hutter;Johann Fueller;Kurt Matzler

  174
  Citations

• Customer satisfaction and loyalty to Alpine ski resorts: the moderating effect of lifestyle, spending and customers' skiing skills

  Kurt Matzler;Johann Füller;Rita Faullant

  159
  Citations