Johann Füller mainly investigates Marketing, New product development, Public relations, Co-creation and Knowledge management. In the subject of general Marketing, his work in Customer satisfaction is often linked to Customer delight, thereby combining diverse domains of study. Johann Füller has researched Customer satisfaction in several fields, including Advertising and Causal model.
His New product development research focuses on subjects like The Internet, which are linked to Virtual interaction. The Public relations study combines topics in areas such as Quality, Open innovation, Sense of community and Product innovation. He merges Co-creation with Perspective in his research.
Johann Füller mainly focuses on Marketing, Knowledge management, Public relations, New product development and Advertising. The study of Marketing is intertwined with the study of Empirical research in a number of ways. His studies deal with areas such as Crowdsourcing and The Internet as well as Knowledge management.
His work carried out in the field of Public relations brings together such families of science as Quality, Open innovation and Sense of community. His New product development research focuses on Co-creation and how it connects with Metaverse and Virtual product development. His biological study spans a wide range of topics, including Social media and Loyalty.
Johann Füller spends much of his time researching Crowdsourcing, Knowledge management, Public relations, New product development and Marketing. His Crowdsourcing research incorporates elements of Action research, Open innovation and Openness to experience. His Knowledge management study combines topics from a wide range of disciplines, such as Management styles and Assertiveness.
His Public relations research integrates issues from Idea quality, Innovation management, Moderation and Change management. In his study, Brand community is inextricably linked to Co-creation, which falls within the broad field of New product development. In general Marketing study, his work on Customer relationship management often relates to the realm of CONTEST, thereby connecting several areas of interest.
Johann Füller mostly deals with Knowledge management, Marketing, Social media, New product development and Advertising. His Knowledge management research includes a combination of various areas of study, such as Conflict resolution research, Agile software development, Team building, Perspective and Phase. His Co-creation and Quality study in the realm of Marketing interacts with subjects such as Prestige and Jewelry design.
His Social media research incorporates themes from Management styles and Assertiveness. The study incorporates disciplines such as Customer relationship management, Survey data collection and Brand community in addition to New product development. His Advertising research includes elements of Social relation and Online community.
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The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook
Katja Hutter;Julia Hautz;Severin Dennhardt;Johann Füller.
Refining Virtual Co-Creation from a Consumer Perspective:
Consumer Empowerment Through Internet-Based Co-creation
Johann FüLler;Hans MüHlbacher;Kurt Matzler;Gregor Jawecki.
Brand Community Members as a Source of Innovation
Johann Füller;Kurt Matzler;Melanie Hoppe.
Innovation creation by online basketball communities
Johann Füller;Gregor Jawecki;Hans Mühlbacher.
Community based innovation: How to integrate members of virtual communities into new product development
Johann Füller;Michael Bartl;Holger Ernst;Hans Mühlbacher.
The impact of satisfaction and image on loyalty: the case of Alpine ski resorts
Rita Faullant;Kurt Matzler;Johann Füller.
Virtual product experience and customer participation—A chance for customer-centred, really new products
Johann Füller;Kurt Matzler.
Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions
Johann Füller;Katja Hutter;Rita Faullant.
Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups.
Johann Füller;Kurt Matzler.
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