His scientific interests lie mostly in Marketing, Customer satisfaction, Kano model, Social psychology and Empirical research. He is interested in New product development, which is a field of Marketing. The study incorporates disciplines such as Open innovation, Co-creation, Knowledge management, Public relations and The Internet in addition to New product development.
His Customer satisfaction study incorporates themes from Quality, Customer delight, Econometrics, Job satisfaction and Voice of the customer. His biological study deals with issues like Customer to customer, which deal with fields such as Process management, House of Quality and Quality function deployment. As a member of one scientific family, he mostly works in the field of Social psychology, focusing on Loyalty and, on occasion, Risk aversion, Risk management and Moderation.
His main research concerns Marketing, Knowledge management, Customer satisfaction, Advertising and Social psychology. As part of his studies on Marketing, Kurt Matzler often connects relevant subjects like Empirical research. His Knowledge management study combines topics in areas such as Business model innovation and Empirical evidence.
His study in Customer satisfaction is interdisciplinary in nature, drawing from both Service quality, Customer delight, Loyalty and Voice of the customer. His Brand loyalty study in the realm of Advertising connects with subjects such as Sample and Consumer confusion. His New product development study combines topics from a wide range of disciplines, such as Open innovation and Co-creation.
Kurt Matzler mostly deals with Marketing, Publication, Knowledge management, Index and World Wide Web. In the field of Marketing, his study on Quality overlaps with subjects such as German. His work carried out in the field of Publication brings together such families of science as Stakeholder theory, Political economy and Shareholder value.
His study in the field of Innovation management also crosses realms of Conceptualization, Perspective, Strategic development and On board. His studies deal with areas such as Crowdsourcing, Open innovation, Information retrieval and Openness to experience as well as Index. His study in the field of Co-creation is also linked to topics like Avatar and Metaverse.
Kurt Matzler mainly focuses on Marketing, Social psychology, Cultural diversity, Business model and Advertising. His study focuses on the intersection of Marketing and fields such as Empirical evidence with connections in the field of Interdependence. His Social psychology study frequently draws connections between related disciplines such as Public relations.
Kurt Matzler has included themes like Digital transformation and Knowledge management in his Business model study. The various areas that Kurt Matzler examines in his Advertising study include Market segmentation, Vendor and Hofstede's cultural dimensions theory. His biological study spans a wide range of topics, including Consistency and Grit.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment
Kurt Matzler;Hans H. Hinterhuber.
The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis
Kurt Matzler;Franz Bailom;Hans H Hinterhuber;Birgit Renzl.
Industrial Marketing Management (2004)
Consumer Empowerment Through Internet-Based Co-creation
Johann FüLler;Hans MüHlbacher;Kurt Matzler;Gregor Jawecki.
The Missouri Review (2009)
Brand Community Members as a Source of Innovation
Johann Füller;Kurt Matzler;Melanie Hoppe.
Journal of Product Innovation Management (2008)
Who Trusts? Personality, Trust and Knowledge Sharing:
Todd Mooradian;Birgit Renzl;Kurt Matzler.
Management Learning (2006)
THE KANO MODEL: HOW TO DELIGHT YOUR CUSTOMERS
Elmar Sauerwein;Franz Bailom;Kurt Matzler;Hans H. Hinterhuber.
How to delight your customers
Kurt Matzler;Hans H. Hinterhuber;Franz Bailom;Elmar Sauerwein.
Journal of Product & Brand Management (1996)
Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration
Florian Bauer;Kurt Matzler.
Strategic Management Journal (2014)
Personality traits and knowledge sharing
Kurt Matzler;Birgit Renzl;Julia Müller;Stephan Herting.
Journal of Economic Psychology (2008)
The factor structure of customer satisfaction
Kurt Matzler;Elmar Sauerwein.
International Journal of Service Industry Management (2002)
Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: