World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
37
Citations
12340
World Ranking
1910
National Ranking
782

Research.com Recognitions

  • 2008 - Fellow of the Institute for Operations Research and the Management Sciences (INFORMS)
  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Steven M. Shugan is affiliated with the University of Florida in the United States. Their research spans several main fields of study, including Business, Management and Accounting, as well as Economics, Econometrics and Finance. Within these areas, the subfields of focus extend to Marketing, Economics and Econometrics, Pharmacology, General Health Professions, and Management Information Systems.

Their scholarly output includes publications addressing various topics primarily related to consumer market behavior, pricing, healthcare policy, and supply chain management. Specific main topics researched include:

  • Consumer Market Behavior and Pricing
  • Healthcare Policy and Management
  • Pharmaceutical Industry and Healthcare
  • Global Health Care Issues
  • Consumer Retail Behavior Studies
  • Supply Chain and Inventory Management
  • Economic and Environmental Valuation

Steven M. Shugan has published research papers in recognized academic venues. Among these are:

  • Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable, 2020, Journal of Marketing Research
  • The Profitability of Purchase Limits During Shortages, 2022, Journal of Marketing Research
  • Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design, 2023, arXiv (Cornell University)

Their coauthors include Jihwan Moon, with whom they have collaborated on multiple publications, as well as Mingzhang Yin, Ruijiang Gao, and Weiran Lin.

Frequent publication venues where Steven M. Shugan's work appears include:

  • Journal of Marketing Research
  • arXiv (Cornell University)

In recognition of their professional contributions, Steven M. Shugan has received the INFORMS Society for Marketing Science (ISMS) Fellow Award and was named a Fellow of the Institute for Operations Research and the Management Sciences (INFORMS), both in 2008.

Best Publications

  • Managing Channel Profits

    Abel P. Jeuland;Steven M. Shugan

  • The Cost Of Thinking

    Steven M. Shugan

  • Film Critics: Influencers or Predictors?:

    Jehoshua Eliashberg;Steven M. Shugan

  • Defensive Marketing Strategies

    John R. Hauser;Steven M. Shugan

  • Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

    Jinhong Xie;Steven M. Shugan

  • Brand Loyalty Programs: Are They Shams?

    Steven M. Shugan

  • Managing Channel Profits (Управление прибылями маркетингового канала)

    Abel P. Jeuland;Steven M. Shugan

  • Strategic Service Pricing and Yield Management

    Ramarao Desiraju;Steven M. Shugan

  • Advance Pricing of Services and Other Implications of Separating Purchase and Consumption

    Steven M. Shugan;Jinhong Xie

  • Seasonal Marketing and Timing New Product Introductions

    Sonja Radas;Steven M. Shugan

  • Defensive Marketing Strategies (Оборонительные маркетинговые стратегии)

    Steven M. Shugan;John R. Hauser

  • Branded Variants: A Retail Perspective

    Mark Bergen;Shantanu Dutta;Steven M. Shugan

  • Intensity Measures of Consumer Preference

    John R. Hauser;Steven M. Shugan

  • Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

    George S. Day;John Deighton;Das Narayandas;Evert Gummesson

  • Note---Channel of Distribution Profits When Channel Members Form Conjectures

    Abel P. Jeuland;Steven M. Shugan

  • Implicit Understandings in Channels of Distribution

    Steven M. Shugan

  • Advance-selling as a competitive marketing tool ☆

    Steven M. Shugan;Jinhong Xie

  • Repositioning for Changing Preferences: The Case of Beef versus Poultry

    Eugene W. Anderson;Steven M. Shugan

  • Estimating Brand Positioning Maps Using Supermarket Scanning Data

    Steven M. Shugan

  • The Impact of Advancing Technology on Marketing and Academic Research

    Steven M. Shugan

Frequent Co-Authors

Jay Hauser
Jay Hauser University of California, Los Angeles
Jinhong Xie
Jinhong Xie University of Florida
Mark Bergen
Mark Bergen University of Minnesota
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles
John Morgan
John Morgan University of California, Berkeley
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Jehoshua Eliashberg
Jehoshua Eliashberg University of Pennsylvania
Vikas Mittal
Vikas Mittal Rice University
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Evert Gummesson
Evert Gummesson Stockholm University

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