2026 Evert Gummesson: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	52	854	7	126	18122

Discipline name

D-Index

World Ranking

National Ranking

Publications

Citations

Business and Management

854

126

18122

Research.com Recognitions

2024 - Research.com Business and Management in Sweden Leader Award
2023 - Research.com Business and Management in Sweden Leader Award
2022 - Research.com Business and Management in Sweden Leader Award

Overview

Evert Gummesson was affiliated with Stockholm University in Sweden. Their research primarily focused on the fields of Business, Management and Accounting, contributing to several areas within these disciplines.

Their main subfields of study included Management of Technology and Innovation, Strategy and Management, and Marketing.

Their work covered various topics, such as:

Entrepreneurship Studies and Influences
Innovation and Knowledge Management
Service and Product Innovation

Gummesson published in academic venues including The TQM Journal.

One of their recent papers was titled "Co-patenting, co-ownership, and co-ideation as drivers for university business innovation: the case of public universities in Spain," published in 2022 in The TQM Journal.

Their frequent co-authors were:

María José Quero Gervilla
Montserrat Díaz-Méndez
Rafael Ventura

Best Publications

Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives

Christopher Lovelock;Evert Gummesson

2122
Citations
The new marketing—Developing long-term interactive relationships

Evert Gummesson

1488
Citations
Total Relationship Marketing

Evert Gummesson

1130
Citations
Making Relationship Marketing Operational

Evert Gummesson

1031
Citations
Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer

Evert Gummesson

760
Citations
Qualitative research in marketing: roadmap for a wilderness of complexity and unpredictability

Evert Gummesson

702
Citations
Marketing as Value Co-creation Through Network Interaction and Resource Integration

Evert Gummesson;Cristina Mele

610
Citations
Extending the service-dominant logic: from customer centricity to balanced centricity

Evert Gummesson

580
Citations
Relationship Marketing in the New Economy

Evert Gummesson

463
Citations
Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts

Evert Gummesson

451
Citations
All research is interpretive

Evert Gummesson

439
Citations
Implementation Requires a Relationship Marketing Paradigm

Evert Gummesson

430
Citations
Productivity, quality and relationship marketing in service operations

Evert Gummesson

412
Citations
Relationship marketing as a paradigm shift: some conclusions from the 30R approach

Evert Gummesson

408
Citations
Quality Research in Management: addressing Complexity, Context and Persona

Evert Gummesson

378
Citations
Service Management: An Evaluation and the Future

Evert Gummesson

354
Citations
Relationship marketing and imaginary organizations: a synthesis

Evert Gummesson

354
Citations
Transitioning from service management to service‐dominant logic: Observations and recommendations

Evert Gummesson;Robert F. Lusch;Stephen L. Vargo

337
Citations
Exit Services Marketing – Enter Service Marketing

Evert Gummesson

336
Citations
Practical value of adequate marketing management theory

Evert Gummesson

269
Citations

Frequent Co-Authors

Christian Grönroos Hanken School of Economics

Nick Lee University of Warwick

Roderick J. Brodie University of Auckland

George S. Day University of Pennsylvania

Robert F. Lusch University of Arizona

Stephen L. Vargo University of Oklahoma

Roland T. Rust University of Maryland, College Park

Steven M. Shugan University of Florida

Mark Tadajewski Royal Holloway University of London

Ali Quazi University of Canberra

External Links

Wikipedia of Evert Gummesson Personal website of Evert Gummesson

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