What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Management
His main research concerns Marketing, Marketing management, Marketing research, Relationship marketing and Marketing strategy.
As a member of one scientific family, Evert Gummesson mostly works in the field of Marketing, focusing on Public relations and, on occasion, Public Sector Marketing and Services marketing.
His study in Marketing management focuses on Marketing science in particular.
Many of his studies involve connections with topics such as Digital marketing and Marketing research.
His Relationship marketing study combines topics from a wide range of disciplines, such as Service product management, Service guarantee, Service quality, Service provider and Customer Service Assurance.
His Marketing strategy research focuses on Return on marketing investment in particular.
His most cited work include:
- Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives (999 citations)
- The new marketing—Developing long-term interactive relationships (908 citations)
- Total Relationship Marketing (697 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Marketing research, Public relations, Relationship marketing and Marketing management.
Return on marketing investment, Digital marketing, Marketing science, Business marketing and Marketing mix are the primary areas of interest in his Marketing study.
Quantitative marketing research and Qualitative marketing research are the subjects of his Marketing research studies.
His study in Public relations is interdisciplinary in nature, drawing from both Phenomenon and Service.
He studies Public Sector Marketing, a branch of Relationship marketing.
Marketing management and Marketing strategy are commonly linked in his work.
He most often published in these fields:
- Marketing (53.98%)
- Marketing research (26.55%)
- Public relations (25.66%)
What were the highlights of his more recent work (between 2014-2019)?
- Focus (3.54%)
- Service (23.01%)
- Public relations (25.66%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Focus, Service, Public relations, Process management and Knowledge management.
His study focuses on the intersection of Service and fields such as Environmental resource management with connections in the field of Service research.
Public relations is closely attributed to Task in his work.
Evert Gummesson combines subjects such as Business relationship management and Business analysis with his study of Process management.
His work deals with themes such as Triad, Institution and Engineering ethics, which intersect with Knowledge management.
To a larger extent, Evert Gummesson studies Marketing with the aim of understanding Quality.
Between 2014 and 2019, his most popular works were:
- From relationship marketing to total relationship marketing and beyond (51 citations)
- Value co-creation as a complex adaptive process (25 citations)
- Case Theory in Business and Management: Reinventing Case Study Research (13 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social science
- Management
Evert Gummesson mostly deals with Viable systems approach, Process, Marketing, Originality and Media studies.
His studies in Viable systems approach integrate themes in fields like Co-creation, Service research and Environmental resource management.
His research integrates issues of Process engineering, Public relations and Service-dominant logic in his study of Process.
His Marketing research is multidisciplinary, relying on both Promotion and Value.
The concepts of his Originality study are interwoven with issues in Marketing research, Relationship marketing, Grand theory and Qualitative marketing research.
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