2026 Robert F. Lusch: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	79	165	81	245	79652

Research.com Recognitions

2024 - Research.com Business and Management in United States Leader Award
2023 - Research.com Business and Management in United States Leader Award
2015 - Fellow of the American Marketing Association
2013 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Robert F. Lusch was affiliated with the University of Arizona in the United States. Their academic contributions focused primarily on Business, Management and Accounting, with notable involvement across several related subfields including Marketing, Management of Technology and Innovation, Accounting, Organizational Behavior and Human Resource Management, and Strategy and Management.

Their research topics covered a diverse array of themes such as Entrepreneurship Studies and Influences, Customer Service Quality and Loyalty, Environmental Sustainability in Business, Geographies of Human-Animal Interactions, Food Waste Reduction and Sustainability, Private Equity and Venture Capital, as well as Corporate Finance and Governance.

Among recent publications attributed to them were:

"Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices" (2021), published in Journal of Consumer Research
"Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening" (2020), published in Journal of Macromarketing
"Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal" (2020), published in Expert Systems with Applications
"A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?" (2022), published in Journal of Marketing
"The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education" (2022), published in Journal of Macromarketing

Their collaborative work frequently involved coauthors, among whom were Kellilynn M. Frias, Dale F. Duhan, David Godfrey, Linda L. Price, and Deidre Popovich. These partnerships spanned various research projects and contributed to multiple publications.

Publications appeared in several recurring venues, including:

Journal of Macromarketing
Journal of Consumer Research
Expert Systems with Applications
Journal of Marketing
Business Ethics and Leadership

Robert F. Lusch received recognition within the academic marketing community, including the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 2013. They were later named a Fellow of the American Marketing Association in 2015.

Best Publications

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo;Robert F. Lusch

21120
Citations
Service-dominant logic: continuing the evolution

Stephen L. Vargo;Robert F. Lusch

9994
Citations
Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo;Robert F. Lusch

3623
Citations
Service-dominant logic: reactions, reflections and refinements

Robert F. Lusch;Stephen L. Vargo

2917
Citations
Competing through service: Insights from service-dominant logic

Robert F. Lusch;Stephen L. Vargo;Matthew O’Brien

2631
Citations
Interdependency, Contracting, and Relational Behavior in Marketing Channels:

Robert F. Lusch;James R. Brown

2287
Citations
The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model

Stephen L. Vargo;Robert F. Lusch

2215
Citations
It's all B2B…and beyond: Toward a systems perspective of the market

Stephen L. Vargo;Robert F. Lusch

2059
Citations
Service innovation: a service-dominant logic perspective

Robert F. Lusch;Satish Nambisan

1822
Citations
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch;Stephen L. Vargo;Ruth N. Bolton;Frederick E. Webster

1581
Citations
Service-Dominant Logic: Premises, Perspectives, Possibilities

Robert F. Lusch;Stephen L. Vargo

1559
Citations
From goods to service(s): Divergences and convergences of logics

Stephen L. Vargo;Robert F. Lusch

1500
Citations
Service, value networks and learning

Robert F. Lusch;Stephen L. Vargo;Mohan Tanniru

1464
Citations
Service-Dominant Logic: What It Is, What It Is Not, What It Might Be

Stephen L. Vargo;Robert F. Lusch

1335
Citations
Service-dominant logic 2025

Stephen L. Vargo;Robert F. Lusch

1334
Citations
Interdependency, Contracting, and Relational Behavior in Marketing Channels

Unknown

1192
Citations
Service-dominant logic

Stephen L. Vargo;Robert F. Lusch;Melissa Archpru Akaka;Yi He

920
Citations
Power and relationship commitment: their impact on marketing channel member performance

James R. Brown;Robert F. Lusch;Carolyn Y. Nicholson

904
Citations
Toward a conceptual foundation for service science: contributions from service-dominant logic

R. F. Lusch;S. L. Vargo;G. Wessels

863
Citations
Social Media Analytics and Intelligence

Daniel Zeng;Hsinchun Chen;R Lusch;Shu-Hsing Li

830
Citations
Sources of Power: Their Impact on Intrachannel Conflict:

Robert F. Lusch

814
Citations

Frequent Co-Authors

Stephen L. Vargo University of Oklahoma

Gene R. Laczniak Marquette University

Michael Harvey The University of Texas at El Paso

James R. Brown West Virginia University

Patrick E. Murphy University of Notre Dame

Frederick E. Webster Dartmouth College

Hsinchun Chen University of Arizona

Sudha Ram University of Arizona

Janet R. McColl-Kennedy University of Queensland

Keith A. Joiner University of Arizona

External Links

Wikipedia of Robert F. Lusch Personal website of Robert F. Lusch Google Scholar page

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