What is he best known for?
The fields of study he is best known for:
The scientist’s investigation covers issues in Service-dominant logic, Marketing, Service, Knowledge management and Service design.
His study on Service-dominant logic is covered under Value.
All of his Marketing and Marketing research, Marketing management, Marketing mix, Marketing channel and Organizational performance investigations are sub-components of the entire Marketing study.
His work carried out in the field of Marketing research brings together such families of science as Marketing strategy and Relationship marketing.
His biological study deals with issues like Digital marketing, which deal with fields such as History of marketing.
His study in Service is interdisciplinary in nature, drawing from both Value proposition, Business value, Process and Service management.
His most cited work include:
- Evolving to a New Dominant Logic for Marketing (9561 citations)
- Service-dominant logic: continuing the evolution (4488 citations)
- Interdependency, Contracting, and Relational Behavior in Marketing Channels: (1238 citations)
What are the main themes of his work throughout his whole career to date?
Robert F. Lusch mainly investigates Marketing, Service-dominant logic, Service, Knowledge management and Marketing strategy.
Marketing management, Marketing research, Marketing mix, Digital marketing and Relationship marketing are the subjects of his Marketing studies.
His study looks at the relationship between Marketing research and fields such as Marketing science, as well as how they intersect with chemical problems.
His Service-dominant logic research is included under the broader classification of Value.
His research in Service design and Viable systems approach are components of Service.
His studies deal with areas such as Supply chain management and Conceptualization as well as Knowledge management.
He most often published in these fields:
- Marketing (45.83%)
- Service-dominant logic (27.08%)
- Service (16.15%)
What were the highlights of his more recent work (between 2010-2020)?
- Service-dominant logic (27.08%)
- Marketing (45.83%)
- Knowledge management (15.62%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Service-dominant logic, Marketing, Knowledge management, Service and Value.
He conducts interdisciplinary study in the fields of Service-dominant logic and Axiom through his research.
His work in Marketing tackles topics such as Criticism which are related to areas like Explanatory theory.
His work deals with themes such as Management science, Supply chain, Supply chain management, Cognitive reframing and Process, which intersect with Knowledge management.
His work on Service design, Viable systems approach and Service innovation as part of general Service research is frequently linked to Ecosystem, thereby connecting diverse disciplines of science.
His work in Marketing management addresses issues such as Marketing research, which are connected to fields such as Digital marketing.
Between 2010 and 2020, his most popular works were:
- Institutions and axioms: an extension and update of service-dominant logic (1210 citations)
- It's all B2B…and beyond: Toward a systems perspective of the market (888 citations)
- Service innovation: a service-dominant logic perspective (761 citations)
In his most recent research, the most cited papers focused on:
His primary areas of study are Service-dominant logic, Marketing, Knowledge management, Service and Value proposition.
His Service-dominant logic study is related to the wider topic of Value.
His works in Marketing management and Marketing strategy are all subjects of inquiry into Marketing.
The Marketing management study which covers Digital marketing that intersects with Relationship marketing and Marketing mix.
His biological study spans a wide range of topics, including Supply chain, Supply chain management, Management science and Process.
Robert F. Lusch combines subjects such as Product innovation, Cognitive reframing and Process management with his study of Service.
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