2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
Stephen L. Vargo mainly investigates Service-dominant logic, Marketing, Service, Knowledge management and Service design. His Service-dominant logic research incorporates themes from Viable systems approach, Value, Microeconomics, Service and Process. His study on Marketing research, Relationship marketing, Marketing management and Marketing mix is often connected to Value as part of broader study in Marketing.
His Marketing research research is multidisciplinary, incorporating perspectives in Marketing strategy and Digital marketing. His research on Service focuses in particular on Service system. The Service system study combines topics in areas such as Service level objective and Business value.
Service-dominant logic, Service, Knowledge management, Marketing and Service design are his primary areas of study. While the research belongs to areas of Service-dominant logic, Stephen L. Vargo spends his time largely on the problem of Process, intersecting his research to questions surrounding Emerging technologies. The concepts of his Service study are interwoven with issues in Systems theory, Key and Public relations.
His studies in Knowledge management integrate themes in fields like Value proposition, Conceptual framework, Value cocreation, Service and Business value. His Marketing research integrates issues from Core and Parallels. His study looks at the relationship between Marketing management and fields such as Marketing research, as well as how they intersect with chemical problems.
Stephen L. Vargo focuses on Service-dominant logic, Service, Knowledge management, Marketing and Industrial organization. Stephen L. Vargo focuses mostly in the field of Service-dominant logic, narrowing it down to matters related to Process management and, in some cases, Systems theory. His research in Service intersects with topics in Bridging, Environmental economics and Environmental resource management.
The Knowledge management study combines topics in areas such as Business marketing, Public policy, Value proposition and Service. Stephen L. Vargo combines subjects such as Frame, Social structure and Applied research with his study of Marketing. His Industrial organization study also includes fields such as
Stephen L. Vargo mainly focuses on Service-dominant logic, Knowledge management, Service, Industrial organization and Service. In his research, Stephen L. Vargo undertakes multidisciplinary study on Service-dominant logic and SAGE. His studies in Knowledge management integrate themes in fields like Business analysis and Business marketing.
His Service research is multidisciplinary, incorporating perspectives in Bridging, Institutional theory, Convergence and Foundation. The various areas that Stephen L. Vargo examines in his Industrial organization study include Privilege, Diffusion process, Diffusion and Resource. His Service study integrates concerns from other disciplines, such as Management science, Public policy and Social sustainability.
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Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo;Robert F. Lusch.
(2004)
Service-dominant logic: continuing the evolution
Stephen L. Vargo;Robert F. Lusch.
(2008)
On value and value co-creation: A service systems and service logic perspective
Stephen L. Vargo;Paul P. Maglio;Melissa Archpru Akaka.
(2008)
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo;Robert F. Lusch.
(2016)
Service-dominant logic: reactions, reflections and refinements
Robert F. Lusch;Stephen L. Vargo.
(2006)
Competing through service: Insights from service-dominant logic
Robert F. Lusch;Stephen L. Vargo;Matthew O’Brien.
(2007)
The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model
Stephen L. Vargo;Robert F. Lusch.
(2004)
It's all B2B…and beyond: Toward a systems perspective of the market
Stephen L. Vargo;Robert F. Lusch.
(2011)
Service-Dominant Logic: Premises, Perspectives, Possibilities
Robert F. Lusch;Stephen L. Vargo.
(2014)
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Robert F. Lusch;Stephen L. Vargo;Ruth N. Bolton;Frederick E. Webster.
(2006)
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