2026 Stephen L. Vargo: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	75	212	197	104	96	168	82925

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Business and Management

212

197

104

168

82925

Research.com Recognitions

2026 - Research.com Business and Management in United States Leader Award
2024 - Research.com Business and Management in United States Leader Award
2023 - Research.com Business and Management in United States Leader Award

Overview

Stephen L. Vargo is affiliated with the University of Oklahoma in the United States. Their research primarily focuses on the field of Business, Management and Accounting, with significant contributions to Marketing, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Business and International Management.

The scientist's work covers a range of topics including Service and Product Innovation, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Innovation and Socioeconomic Development, Innovative Approaches in Technology and Social Development, Management and Marketing Education, and Digital Marketing and Social Media.

Stephen L. Vargo has collaborated frequently with several co-authors, including:

Melissa Archpru Akaka
Angeline Nariswari
Heiko Wieland
Kaisa Koskela-Huotari
Hope Jensen Schau

They have published extensively in various venues. The most common publication outlets include:

AMS Review
Proceedings of the Annual Hawaii International Conference on System Sciences
Journal of Business Research
Journal of service management
Journal of the Academy of Marketing Science

Recent papers authored by Stephen L. Vargo include:

"Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective" (2020) - Journal of Business Research
"Emergence in marketing: an institutional and ecosystem framework" (2022) - Journal of the Academy of Marketing Science
"Advancing conceptual-only articles in marketing" (2020) - AMS Review
"Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline" (2023) - Journal of Business Research

Stephen L. Vargo's work often engages with frameworks such as service-dominant logic and explores marketing concepts through institutional and ecosystem perspectives.

Best Publications

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo;Robert F. Lusch

21120
Citations
Service-dominant logic: continuing the evolution

Stephen L. Vargo;Robert F. Lusch

9994
Citations
On value and value co-creation: A service systems and service logic perspective

Stephen L. Vargo;Paul P. Maglio;Melissa Archpru Akaka

4611
Citations
Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo;Robert F. Lusch

3623
Citations
Service-dominant logic: reactions, reflections and refinements

Robert F. Lusch;Stephen L. Vargo

2917
Citations
Competing through service: Insights from service-dominant logic

Robert F. Lusch;Stephen L. Vargo;Matthew O’Brien

2631
Citations
The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model

Stephen L. Vargo;Robert F. Lusch

2215
Citations
It's all B2B…and beyond: Toward a systems perspective of the market

Stephen L. Vargo;Robert F. Lusch

2059
Citations
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch;Stephen L. Vargo;Ruth N. Bolton;Frederick E. Webster

1581
Citations
Service-Dominant Logic: Premises, Perspectives, Possibilities

Robert F. Lusch;Stephen L. Vargo

1559
Citations
From goods to service(s): Divergences and convergences of logics

Stephen L. Vargo;Robert F. Lusch

1500
Citations
Service, value networks and learning

Robert F. Lusch;Stephen L. Vargo;Mohan Tanniru

1464
Citations
Contextualization and value-in-context: How context frames exchange:

Jennifer D. Chandler;Stephen L. Vargo

1444
Citations
Health Care Customer Value Cocreation Practice Styles

Janet R McColl-Kennedy;Stephen L Vargo;Tracey Sara Dagger;Jillian C Sweeney

1405
Citations
Service-Dominant Logic: What It Is, What It Is Not, What It Might Be

Stephen L. Vargo;Robert F. Lusch

1335
Citations
Service-dominant logic 2025

Stephen L. Vargo;Robert F. Lusch

1334
Citations
The evolving brand logic: a service-dominant logic perspective

Michael A. Merz;Yi He;Stephen L. Vargo

1230
Citations
The service system is the basic abstraction of service science

Paul P. Maglio;Stephen L. Vargo;Nathan Caswell;Jim Spohrer

1060
Citations
Service innovation in the digital age: key contributions and future directions

Michael Barrett;Elizabeth Davidson;Jaideep Prabhu;Stephen L. Vargo

1018
Citations
Innovation through institutionalization: A service ecosystems perspective

Stephen L. Vargo;Heiko Wieland;Melissa Archpru Akaka

964
Citations
Service-dominant logic

Stephen L. Vargo;Robert F. Lusch;Melissa Archpru Akaka;Yi He

920
Citations

Frequent Co-Authors

Robert F. Lusch University of Arizona

Paul P. Maglio University of California, Merced

Irene C. L. Ng University of Warwick

Janet R. McColl-Kennedy University of Queensland

James C. Spohrer IBM (United States)

Bo Edvardsson Karlstad University

Michael Barrett University of Cambridge

Youngjin Yoo London School of Economics and Political Science

Haluk Demirkan University of Washington

Evert Gummesson Stockholm University

External Links

Personal website of Stephen L. Vargo Google Scholar page

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