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D-Index & Metrics

Business and Management

D-Index
34
Citations
4202
World Ranking
2355
National Ranking
142

Overview

Jenni Romaniuk is affiliated with the University of South Australia in Australia. Their primary research focus lies within the broad field of Business, Management and Accounting, with a particular emphasis on Marketing. Their work encompasses multiple subfields, including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management of Technology and Innovation, and Social Psychology.

The scientist's research topics cover various aspects of consumer behavior, marketing, and brand-related studies. Key topics include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Consumer Packaging Perceptions and Trends
  • Color perception and design
  • Product Development and Customization

Romaniuk has contributed extensively to academic journals, with frequent publications in the following venues:

  • International Journal of Market Research
  • Journal of Product & Brand Management
  • Journal of Brand Management
  • Journal of Retailing and Consumer Services
  • European Journal of Marketing

The researcher's recent papers include:

  • "Building a unique brand identity: measuring the relative ownership potential of brand identity element types," 2020, Journal of Brand Management
  • "When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability," 2020, Journal of Retailing and Consumer Services
  • "Advancing the understanding of the pre-purchase stage of the customer journey for service brands," 2022, European Journal of Marketing
  • "How to signal product variety on pack: an investigation of color and image cues," 2023, International Journal of Market Research
  • "How sharing of supporters reveals competition amongst non-profit brands," 2022, Journal of Marketing Management

Collaborations have been an integral aspect of their work. Frequent co-authors include:

  • John Dawes
  • Ella Ward
  • Arry Tanusondjaja
  • Magda Nenycz-Thiel
  • Virginia Beal

Best Publications

  • Behavioral brand loyalty and consumer brand associations

    Jenni Romaniuk;Magda Nenycz-Thiel

  • Conceptualizing and measuring brand salience

    Jenni Romaniuk;Byron Sharp

  • Measuring brand perceptions: Testing quantity and quality

    Jenni Romaniuk;Byron Sharp

  • Comparing methods of brand image measurement

    Carl Driesener;Jenni Romaniuk

  • Evidence concerning the Importance of Perceived Brand Differentiation

    Jenni Romaniuk;Byron Sharp;Andrew Ehrenberg

  • The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories

    Jenni Romaniuk;Elise Gaillard

  • Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

    Jenni Romaniuk;Byron Sharp;Samantha Paech;Carl Driesener

  • Brand awareness: revisiting an old metric for a new world

    Jenni Romaniuk;Samuel Wight;Margaret Faulkner

  • Brand Salience and Customer Defection in Subscription Markets

    Jenni Romaniuk;Byron Sharp

  • Perceptual categorization of private labels and national brands

    Magda Nenycz‐Thiel;Jenni Romaniuk

  • The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising

    Jenni Romaniuk

  • The Nature and Incidence of Private Label Rejection

    Magda Nenycz-Thiel;Jenni Romaniuk

  • Brand attributes – ‘distribution outlets’ in the mind

    Jenni Romaniuk

  • Modeling mental market share

    Jenni Romaniuk

  • Comparing Methods of Measuring Brand Personality Traits

    Jenni Romaniuk

  • Positive and negative brand beliefs and brand defection/uptake

    Maxwell Winchester;Jenni Romaniuk;Svetlana Bogomolova

  • Brand positioning in financial services: A longitudinal test to find the best brand position

    Jenni Romaniuk

  • Competition for memory retrieval between private label and national brands

    Magda Nenycz-Thiel;Byron Sharp;John Dawes;Jenni Romaniuk

  • Brand Image and Brand Usage: Is a Forty-Year-Old Empirical Generalization Still Useful?

    Jenni Romaniuk;Svetlana Bogomolova;Francesca Dall'Olmo Riley

  • Using Known Patterns in Image Data to Determine Brand Positioning

    Byron Sharp;Jenni Romaniuk

Frequent Co-Authors

Mark Uncles
Mark Uncles University of New South Wales
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Larry Lockshin
Larry Lockshin University of South Australia

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