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Mark Uncles

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 37 1895 1774 112 112 123 18585

Mark Uncles publications per year

The chart shows the history of publications by Mark Uncles between 1985 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Mark Uncles published across 41 years, from 1985 to 2025, averaging 3.2 papers a year. Output peaked at 8 publications in 2005. 2 of the 133 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1985 to 2025. Vertical axis: number of publications, 0 to 8. Peak 8 publications in 2005. 1985: 3 publications 1986: 5 publications 1987: 2 publications 1988: 3 publications 1989: 3 publications 1990: 2 publications 1991: 4 publications 1992: 0 publications 1993: 0 publications 1994: 2 publications 1995: 7 publications 1996: 2 publications 1997: 7 publications 1998: 5 publications 1999: 0 publications 2000: 2 publications 2001: 2 publications 2002: 5 publications 2003: 3 publications 2004: 5 publications 2005: 8 publications 2006: 4 publications 2007: 4 publications 2008: 5 publications 2009: 6 publications 2010: 6 publications 2011: 4 publications 2012: 7 publications 2013: 8 publications 2014: 3 publications 2015: 2 publications 2016: 5 publications 2017: 3 publications 2018: 2 publications 2019: 0 publications 2020: 0 publications 2021: 1 publication 2022: 0 publications 2023: 1 publication 2024: 0 publications 2025: 2 publications
1985 2025

133 publications in total across all disciplines

View publications per year as a table
Mark Uncles: publications per year, 1985 to 2025
Year Publications
1985 3
1986 5
1987 2
1988 3
1989 3
1990 2
1991 4
1992 0
1993 0
1994 2
1995 7
1996 2
1997 7
1998 5
1999 0
2000 2
2001 2
2002 5
2003 3
2004 5
2005 8
2006 4
2007 4
2008 5
2009 6
2010 6
2011 4
2012 7
2013 8
2014 3
2015 2
2016 5
2017 3
2018 2
2019 0
2020 0
2021 1
2022 0
2023 1
2024 0
2025 2
Total 133
Download as CSV

Mark Uncles publications per year - data summary

  • Mark Uncles, a Business and Management scholar from University of New South Wales, has 133 publications recorded across 41 years, from 1985 to 2025.
  • The oldest publication on record dates to 1985 and the most recent to 2025.
  • The most productive years are 2005 and 2013, with 8 publications each.
  • The least productive years with any output are 2021 and 2023, with 1 publication each.
  • 7 of the 41 years in the span carry no publications at all (1992, 1993, 1999, 2019 and others).
  • The rate of publication averages 3.2 papers per year over the whole span, or 3.9 per year counting only the 34 years with at least one publication.
  • The last 5 years on the chart (2021-2025) hold 4 publications, 3% of the career total.
  • Split into equal eras - 1985-1998: 45 publications (3.2 per year); 1999-2012: 61 publications (4.4 per year); 2013-2025: 27 publications (2.1 per year).
  • Comparing the opening and closing eras, the overall trend of publication is declining.

Mark Uncles publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Mark Uncles sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 120–124 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 123 publications — 43rd percentile

43% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112 123
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Mark Uncles publication distribution in Business and Management in 2026 - data summary

  • The chart plots the publication count of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 82 ranges running from 35–39 to 436+ publications.
  • Mark Uncles, a Business and Management scholar from University of New South Wales, records 123 publications - the 43rd percentile of the discipline.
  • 43% of ranked Business and Management scientists score the same or lower than Mark Uncles, and about 57% score higher.
  • The median of the discipline falls in the 135–139 publications range, and Mark Uncles ranks below the median.
  • The most crowded range is 95–99 publications, holding 122 scientists (4% of the field).
  • 52% of the field sits in the lowest quarter of the value range (up to 135–139 publications), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 436 publications or more, 100 scientists in all (3% of the field).

Mark Uncles D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Mark Uncles sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 37 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 37 D-Index — 37th percentile

37% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111 37
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Mark Uncles D-index placement in Business and Management in 2026 - data summary

  • The chart plots the discipline H-index (D-index) of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 60 ranges running from 30 to 89+ D-Index.
  • Mark Uncles, a Business and Management scholar from University of New South Wales, records 37 D-Index - the 37th percentile of the discipline.
  • 37% of ranked Business and Management scientists score the same or lower than Mark Uncles, and about 63% score higher.
  • The median of the discipline falls in the 42 D-Index range, and Mark Uncles ranks below the median.
  • The most crowded range is 32 D-Index, holding 171 scientists (6% of the field).
  • 57% of the field sits in the lowest quarter of the value range (up to 44 D-Index), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 89 D-Index or more, 96 scientists in all (3% of the field).

Overview

Mark Uncles is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management and Accounting, with particular emphasis on Marketing, Management of Technology and Innovation, Sociology and Political Science, Management Science and Operations Research, and Organizational Behavior and Human Resource Management.

Their work covers multiple topics including Consumer Behavior in Brand Consumption and Identification, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing, Management and Marketing Education, Customer Service Quality and Loyalty, Digital Games and Media, and Technology Adoption and User Behaviour.

Among the recent papers authored or co-authored by Mark Uncles are the following:

  • Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making, 2021, Journal of Consumer Behaviour
  • Marketing at UNSW Sydney: Building Marketing Capability in Australasia, 2023, Customer Needs and Solutions
  • An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers, 2025, Journal of Advertising Research
  • The process of co-creation in educational services: insights from interviewing co-creative actors in higher education, 2025, Journal of Service Theory and Practice

The frequent co-authors collaborating with Mark Uncles include:

  • Kaye Chan
  • John Roberts
  • Harald J. van Heerde
  • Valentyna Melnyk
  • Maggie Chuoyan Dong

Mark Uncles has published work in several academic venues, including:

  • Journal of Consumer Behaviour
  • Customer Needs and Solutions
  • Journal of Advertising Research
  • Journal of Service Theory and Practice

The research undertaken by Mark Uncles integrates interdisciplinary approaches within Business and Management, combining quantitative and qualitative methods to explore consumer behavior, marketing education, and innovation processes. The diversity of publication venues and collaboration with researchers from various backgrounds highlights the broad scope of their academic contributions.

Best Publications

  • Discrete Choice Analysis: Theory and Application to Travel Demand

    Moshe E. Ben-Akiva;Steven R. Lerman

  • Customer loyalty and customer loyalty programs

    Mark D. Uncles;Grahame R. Dowling;Kathy Hammond

  • Do Customer Loyalty Programs Really Work

    Grahame R. Dowling;Mark Uncles

  • Characteristics of successful employer brands

    Lara Moroko;Mark D Uncles

  • Understanding brand performance measures: using Dirichlet benchmarks

    Andrew S.C. Ehrenberg;Mark D. Uncles;Gerald J. Goodhardt

  • Patterns of Buyer Behavior: Regularities, Models, and Extensions

    Mark Uncles;Andrew Ehrenberg;Kathy Hammond

  • Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

    Simon Kwok;Mark Uncles

  • Employer branding and market segmentation

    Lara Moroko;Mark D Uncles

  • Handbook of Systems Analysis: Overview of Uses, Procedures, Applications and Practice

    Mark D. Uncles

  • A taxonomy of differences between consumers for market segmentation

    Timothy Bock;Mark Uncles

  • Consumer savvy: conceptualisation and measurement

    Emma K. Macdonald;Mark D. Uncles

  • Designing research with in-built differentiated replication ☆

    Mark D. Uncles;Simon Kwok

  • Brand preferences and brand choices among urban Chinese consumers: An investigation of country‐of‐origin effects

    Simon Kwok;Mark Uncles;Yimin Huang

  • THE BENEFITS OF AIRLINE GLOBAL ALLIANCES: AN EMPIRICAL ASSESSMENT OF THE PERCEPTIONS OF BUSINESS TRAVELERS

    Kevin Goh;Mark Uncles

  • A replication study of two brand-loyalty measures

    M.D. Uncles;K.A. Hammond;A.S.C. Ehrenberg;R.E. Davis

  • The Buying of Own Labels

    Mark D. Uncles;Katrina Ellis

  • Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

    Mark Uncles;David Lee

  • Consumer knowledge of the world wide web: Conceptualization and measurement

    Kelly Page;Mark Uncles

  • Grocery store patronage

    Mark Uncles;Kathy Hammond

  • Patterns of store patronage in urban China

    Mark D. Uncles;Simon Kwok

  • Discrete Choice Analysis: Theory and Application to Travel Demand

    Mark D. Uncles

Frequent Co-Authors

Jenni Romaniuk
Jenni Romaniuk University of South Australia
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Grahame R. Dowling
Grahame R. Dowling University of Technology Sydney
Paul G. Patterson
Paul G. Patterson University of New South Wales
Lester W. Johnson
Lester W. Johnson Swinburne University of Technology
Ian Wilkinson
Ian Wilkinson University of Sydney
Michael Jay Polonsky
Michael Jay Polonsky Deakin University
Arch G. Woodside
Arch G. Woodside Boston College
Anne E. Green
Anne E. Green University of Birmingham
Gilles Laurent
Gilles Laurent Max Planck Society

External Links

Personal website of Mark Uncles Google Scholar page

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Best Scientists Citing Mark Uncles

Jenni Romaniuk

Jenni Romaniuk

University of South Australia

Publications: 27

Peter C. Verhoef

Peter C. Verhoef

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Publications: 18

Gordon R. Foxall

Gordon R. Foxall

Cardiff University

Publications: 18

Larry Lockshin

Larry Lockshin

University of South Australia

Publications: 15

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 13

Michael Jay Polonsky

Michael Jay Polonsky

Deakin University

Publications: 11

V Kumar

V Kumar

Brock University

Publications: 11

Athanasios Krystallis

Athanasios Krystallis

American College of Greece

Publications: 11

Gilles Laurent

Gilles Laurent

Max Planck Society

Publications: 11

Heiner Evanschitzky

Heiner Evanschitzky

University of Manchester

Publications: 10

Lerzan Aksoy

Lerzan Aksoy

Fordham University

Publications: 8

Robert T. Knight

Robert T. Knight

University of California, Berkeley

Publications: 8

Andrew Ehrenberg

Andrew Ehrenberg

London South Bank University

Publications: 7

Timothy L. Keiningham

Timothy L. Keiningham

St. John's University

Publications: 7

Jennifer Rowley

Jennifer Rowley

Manchester Metropolitan University

Publications: 7

Anna S. Mattila

Anna S. Mattila

Pennsylvania State University

Publications: 7

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