Mark Uncles is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management and Accounting, with particular emphasis on Marketing, Management of Technology and Innovation, Sociology and Political Science, Management Science and Operations Research, and Organizational Behavior and Human Resource Management.
Their work covers multiple topics including Consumer Behavior in Brand Consumption and Identification, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing, Management and Marketing Education, Customer Service Quality and Loyalty, Digital Games and Media, and Technology Adoption and User Behaviour.
Among the recent papers authored or co-authored by Mark Uncles are the following:
The frequent co-authors collaborating with Mark Uncles include:
Mark Uncles has published work in several academic venues, including:
The research undertaken by Mark Uncles integrates interdisciplinary approaches within Business and Management, combining quantitative and qualitative methods to explore consumer behavior, marketing education, and innovation processes. The diversity of publication venues and collaboration with researchers from various backgrounds highlights the broad scope of their academic contributions.
Moshe E. Ben-Akiva;Steven R. Lerman
Mark D. Uncles;Grahame R. Dowling;Kathy Hammond
Grahame R. Dowling;Mark Uncles
Lara Moroko;Mark D Uncles
Andrew S.C. Ehrenberg;Mark D. Uncles;Gerald J. Goodhardt
Mark Uncles;Andrew Ehrenberg;Kathy Hammond
Simon Kwok;Mark Uncles
Lara Moroko;Mark D Uncles
Mark D. Uncles
Timothy Bock;Mark Uncles
Emma K. Macdonald;Mark D. Uncles
Mark D. Uncles;Simon Kwok
Simon Kwok;Mark Uncles;Yimin Huang
Kevin Goh;Mark Uncles
M.D. Uncles;K.A. Hammond;A.S.C. Ehrenberg;R.E. Davis
Mark D. Uncles;Katrina Ellis
Mark Uncles;David Lee
Kelly Page;Mark Uncles
Mark Uncles;Kathy Hammond
Mark D. Uncles;Simon Kwok
Mark D. Uncles
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