World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
37
Citations
18585
World Ranking
1894
National Ranking
112

Mark Uncles publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Mark Uncles sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 123 publications — 43rd percentile

43% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Mark Uncles D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Mark Uncles sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 37 D-Index — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Mark Uncles is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management and Accounting, with particular emphasis on Marketing, Management of Technology and Innovation, Sociology and Political Science, Management Science and Operations Research, and Organizational Behavior and Human Resource Management.

Their work covers multiple topics including Consumer Behavior in Brand Consumption and Identification, Innovation Diffusion and Forecasting, Consumer Market Behavior and Pricing, Management and Marketing Education, Customer Service Quality and Loyalty, Digital Games and Media, and Technology Adoption and User Behaviour.

Among the recent papers authored or co-authored by Mark Uncles are the following:

  • Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making, 2021, Journal of Consumer Behaviour
  • Marketing at UNSW Sydney: Building Marketing Capability in Australasia, 2023, Customer Needs and Solutions
  • An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers, 2025, Journal of Advertising Research
  • The process of co-creation in educational services: insights from interviewing co-creative actors in higher education, 2025, Journal of Service Theory and Practice

The frequent co-authors collaborating with Mark Uncles include:

  • Kaye Chan
  • John Roberts
  • Harald J. van Heerde
  • Valentyna Melnyk
  • Maggie Chuoyan Dong

Mark Uncles has published work in several academic venues, including:

  • Journal of Consumer Behaviour
  • Customer Needs and Solutions
  • Journal of Advertising Research
  • Journal of Service Theory and Practice

The research undertaken by Mark Uncles integrates interdisciplinary approaches within Business and Management, combining quantitative and qualitative methods to explore consumer behavior, marketing education, and innovation processes. The diversity of publication venues and collaboration with researchers from various backgrounds highlights the broad scope of their academic contributions.

Best Publications

  • Discrete Choice Analysis: Theory and Application to Travel Demand

    Moshe E. Ben-Akiva;Steven R. Lerman

  • Customer loyalty and customer loyalty programs

    Mark D. Uncles;Grahame R. Dowling;Kathy Hammond

  • Do Customer Loyalty Programs Really Work

    Grahame R. Dowling;Mark Uncles

  • Characteristics of successful employer brands

    Lara Moroko;Mark D Uncles

  • Understanding brand performance measures: using Dirichlet benchmarks

    Andrew S.C. Ehrenberg;Mark D. Uncles;Gerald J. Goodhardt

  • Patterns of Buyer Behavior: Regularities, Models, and Extensions

    Mark Uncles;Andrew Ehrenberg;Kathy Hammond

  • Sales promotion effectiveness: the impact of consumer differences at an ethnic‐group level

    Simon Kwok;Mark Uncles

  • Employer branding and market segmentation

    Lara Moroko;Mark D Uncles

  • Handbook of Systems Analysis: Overview of Uses, Procedures, Applications and Practice

    Mark D. Uncles

  • A taxonomy of differences between consumers for market segmentation

    Timothy Bock;Mark Uncles

  • Consumer savvy: conceptualisation and measurement

    Emma K. Macdonald;Mark D. Uncles

  • Designing research with in-built differentiated replication ☆

    Mark D. Uncles;Simon Kwok

  • Brand preferences and brand choices among urban Chinese consumers: An investigation of country‐of‐origin effects

    Simon Kwok;Mark Uncles;Yimin Huang

  • THE BENEFITS OF AIRLINE GLOBAL ALLIANCES: AN EMPIRICAL ASSESSMENT OF THE PERCEPTIONS OF BUSINESS TRAVELERS

    Kevin Goh;Mark Uncles

  • A replication study of two brand-loyalty measures

    M.D. Uncles;K.A. Hammond;A.S.C. Ehrenberg;R.E. Davis

  • The Buying of Own Labels

    Mark D. Uncles;Katrina Ellis

  • Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

    Mark Uncles;David Lee

  • Consumer knowledge of the world wide web: Conceptualization and measurement

    Kelly Page;Mark Uncles

  • Grocery store patronage

    Mark Uncles;Kathy Hammond

  • Patterns of store patronage in urban China

    Mark D. Uncles;Simon Kwok

  • Discrete Choice Analysis: Theory and Application to Travel Demand

    Mark D. Uncles

Frequent Co-Authors

Jenni Romaniuk
Jenni Romaniuk University of South Australia
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Grahame R. Dowling
Grahame R. Dowling University of Technology Sydney
Paul G. Patterson
Paul G. Patterson University of New South Wales
Lester W. Johnson
Lester W. Johnson Swinburne University of Technology
Ian Wilkinson
Ian Wilkinson University of Sydney
Michael Jay Polonsky
Michael Jay Polonsky Deakin University
Arch G. Woodside
Arch G. Woodside Boston College
Anne E. Green
Anne E. Green University of Birmingham
Gilles Laurent
Gilles Laurent Max Planck Society

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

As the demand for business and management expertise grows, students are increasingly considering online degrees for their flexibility and accessibility. Choosing an accredited program is crucial for ensuring a high-quality education and future career recognition. There are many accredited online colleges that offer respected business and management degrees.

For those looking at advanced study, exploring the least expensive online masters can make graduate education more accessible while minimizing student debt. Specialized business roles, such as those in analytics, may benefit from targeted programs like an online master data science degree, which combines business knowledge with analytical skills highly valued by employers.

Ambitious professionals aiming for senior leadership or academic roles might consider an online phd leadership. This pathway allows you to develop advanced management strategies and research capabilities from anywhere in the world.

Whether you’re seeking entry-level business positions, executive advancement, or specialty fields, online programs can provide flexible and affordable options tailored to your career goals.

Best Scientists Citing Mark Uncles

Trending Scientists