Heiner Evanschitzky is affiliated with the University of Manchester in the United Kingdom. Their research spans multiple fields including Business, Management and Accounting, and Social Sciences, with a primary focus on marketing and organizational behavior.
The scientist's work has a strong emphasis on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Media Influence and Health, Consumer Market Behavior and Pricing, and Service and Product Innovation.
Frequent co-authors collaborating with Heiner Evanschitzky include Christian Brock, Thomas Rudolph, Jennifer Brannon Barhorst, Graeme McLean, and Nina Krey.
Publications often appear in notable academic venues such as the Journal of Business Research, Journal of Service Management Research, Marketing Letters, Psychology and Marketing, and the Journal of Marketing.
Some recent papers authored or co-authored by Heiner Evanschitzky include:
Additional relevant publications connected to Evanschitzky's field include:
Heiner Evanschitzky;Maren Wunderlich
Heiner Evanschitzky;Gopalkrishnan R. Iyer;Hilke Plassmann;Joerg Niessing
Heiner Evanschitzky;Martin Eisend;Roger J. Calantone;Yuanyuan Jiang
Verena Vogel;H. Evanschitzky;Balasubramani Ramaseshan
Heiner Evanschitzky;Gopalkrishnan R. Iyer;Josef Hesse;Dieter Ahlert
Heiner Evanschitzky;B. Ramaseshan;David M. Woisetschläger;Verena Richelsen
Khanyapuss Punjaisri;Heiner Evanschitzky;Alan Wilson
Gianfranco Walsh;Heiner Evanschitzky;Maren Wunderlich
Heiner Evanschitzky;Carsten Baumgarth;Raymond Hubbard;J. Scott Armstrong
Tim Böttger;Thomas Rudolph;Heiner Evanschitzky;Thilo Pfrang
Florian v. Wangenheim;Heiner Evanschitzky;Maren Wunderlich
Heiner Evanschitzky;Florian v. Wangenheim;David M. Woisetschläger;Markus Blut;Markus Blut
Khanyapuss Punjaisr;Alan Wilson;Heiner Evanschitzky
David M. Woisetschläger;Patrick Lentz;Heiner Evanschitzky
Markus Blut;Sharon E. Beatty;Heiner Evanschitzky;Christian Brock
Heiner Evanschitzky;Gopalkrishnan R. Iyer;Kishore Gopalakrishna Pillai;Peter Kenning
Heiner Evanschitzky;Florian v. Wangenheim;David M. Woisetschläger
Khanyapuss Punjaisri;Alan Wilson;Heiner Evanschitzky
Markus Blut;Heiner Evanschitzky;Verena Vogel;Dieter Ahlert
Heiner Evanschitzky;Peter Kenning;Verena Vogel
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