What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social psychology
The scientist’s investigation covers issues in Marketing, Loyalty business model, Loyalty, Advertising and Customer retention.
His Marketing study incorporates themes from Preference and Public relations.
His work focuses on many connections between Loyalty business model and other disciplines, such as Moderation, that overlap with his field of interest in Situational ethics and Structural equation modeling.
His studies deal with areas such as Competitor analysis, Loyalty marketing and Loyalty program as well as Advertising.
The study incorporates disciplines such as Relationship marketing and Customer advocacy in addition to Customer retention.
His Service study combines topics from a wide range of disciplines, such as Quality, Organizational commitment and Incentive.
His most cited work include:
- An examination of moderator effects in the four-stage loyalty model (383 citations)
- The relative strength of affective commitment in securing loyalty in service relationships (354 citations)
- Customer equity drivers and future sales (285 citations)
What are the main themes of his work throughout his whole career to date?
Heiner Evanschitzky spends much of his time researching Marketing, Service, Loyalty, Advertising and Context.
His Marketing study frequently draws connections between adjacent fields such as Industrial organization.
His Service research is multidisciplinary, incorporating elements of Tertiary sector of the economy, Organizational commitment, Knowledge management and Process management.
Heiner Evanschitzky interconnects Social psychology and Brand loyalty in the investigation of issues within Loyalty.
His study looks at the intersection of Customer retention and topics like Customer advocacy with Customer to customer.
He has included themes like Service quality and Job satisfaction in his Customer satisfaction study.
He most often published in these fields:
- Marketing (55.70%)
- Service (18.99%)
- Loyalty (14.56%)
What were the highlights of his more recent work (between 2016-2020)?
- Marketing (55.70%)
- Service (18.99%)
- Context (13.29%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, Service, Context, Knowledge management and Sociology.
His work in the fields of Marketing, such as Customer retention, Customer equity, Loyalty and Scale, intersects with other areas such as Indigenous.
The various areas that he examines in his Customer equity study include Customer to customer, Social psychology, Customer relationship management and Relationship marketing.
He combines subjects such as Predictive validity, Nomological network and Generalizability theory with his study of Loyalty.
Heiner Evanschitzky regularly ties together related areas like Advertising in his Service studies.
His work is dedicated to discovering how Knowledge management, Set are connected with Panel data, Human resources, Job satisfaction and Customer satisfaction and other disciplines.
Between 2016 and 2020, his most popular works were:
- Customer Inspiration: Conceptualization, Scale Development, and Validation (47 citations)
- Mood regulation, customer participation, and customer value creation in hospitality services (21 citations)
- Customer Interaction and Innovation in Hybrid Offerings:Investigating Moderation and Mediation Effects for Goods and Services Innovation (20 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social psychology
Heiner Evanschitzky mainly investigates Marketing, Service, Context, Advertising and Knowledge management.
Marketing and Business studies are two areas of study in which Heiner Evanschitzky engages in interdisciplinary research.
His Service research incorporates elements of Quality and Variety.
His Context investigation overlaps with other disciplines such as Organizational commitment, Payment Equity, Social benefits, Goods and services and Service innovation.
His Advertising study typically links adjacent topics like Product.
His Knowledge management study combines topics in areas such as Human resources, Panel data, Job satisfaction and Transformational leadership.
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