World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
58
Citations
36322
World Ranking
592
National Ranking
261

Overview

Sharon E. Beatty is affiliated with the University of Alabama in the United States and has a research focus spanning Business, Management and Accounting as well as Medicine. Their work covers a range of subfields including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Social Psychology, and Pediatrics, Perinatology and Child Health.

Their primary research topics include Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Psychology of Social Influence, Sharing Economy and Platforms, Consumer Behavior in Brand Consumption and Identification, Emotional Labor in Professions, and International Business and Foreign Direct Investment.

Recent published papers by Beatty demonstrate engagement with consumer behavior and marketing theory. These include:

  • "I don't want to be a rule enforcer during the COVID-19 pandemic: Frontline employees' plight" (2021, Journal of Retailing and Consumer Services)
  • "Cultural personal values and switching costs perceptions: Beyond Hofstede" (2022, Journal of Business Research)
  • "Shoppers' digital deal seeking: Charting new territory" (2021, The Journal of Marketing Theory and Practice)
  • "It's not whether you win or lose, it's how you play: customer delight in unpredictable experiential encounters" (2022, European Journal of Marketing)
  • "Methadone prescribed as an analgesic by a specialist palliative medicine team in an acute hospital inpatient setting: retrospective study" (2022, BMJ Supportive & Palliative Care)

Beatty frequently publishes in the following venues:

  • Journal of Business Research
  • The Journal of Marketing Theory and Practice
  • Journal of Retailing and Consumer Services
  • European Journal of Marketing
  • Journal of Service Theory and Practice

The scholar collaborates regularly with several co-authors, including:

  • William Magnus Northington (4 collaborations)
  • Stephanie T. Gillison (4 collaborations)
  • Shiri D. Vivek (2 collaborations)
  • Dympna Waldron (2 collaborations)
  • Eileen Mannion (2 collaborations)

Best Publications

  • Switching barriers and repurchase intentions in services

    Michael A Jones;David L Mothersbaugh;Sharon E Beatty

  • Customer Engagement: Exploring Customer Relationships Beyond Purchase

    Shiri D. Vivek;Sharon E. Beatty;Robert M. Morgan

  • Impulse buying: Modeling its precursors

    Sharon E. Beatty;M. Elizabeth Ferrell

  • External Search Effort: An Investigation Across Several Product Categories

    Sharon E. Beatty;Scott M. Smith

  • Customer benefits and company consequences of customer-salesperson relationships in retailing

    Kristy E. Reynolds;Sharon E. Beatty

  • Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

    Michael A Jones;David L Mothersbaugh;Sharon E Beatty

  • Customer-sales associate retail relationships

    Sharon E. Beatty;Morris Mayer;James E. Coleman;Kristy Ellis Reynolds

  • Customer-based corporate reputation of a service firm: scale development and validation

    Gianfranco Walsh;Sharon E. Beatty

  • Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

    Lynn R. Kahle;Sharon E. Beatty;Pamela M. Homer

  • Impulse buying: Modeling its precursors

    Unknown

  • The involvement—commitment model: Theory and implications

    Sharon E. Beatty;Pamela Homer;Lynn R. Kahle

  • Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

    Gianfranco Walsh;Vincent Wayne Mitchell;Paul R. Jackson;Sharon E. Beatty

  • A Generalized Multidimensional Scale for Measuring Customer Engagement

    Shiri D. Vivek;Sharon E. Beatty;Vivek Dalela;Robert M. Morgan

  • Adolescent Influence in Family Decision Making: A Replication with Extension

    Sharon E. Beatty;Salil Talpade

  • Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

    Sharon E. Beatty;Lynn R. Kahle;Pamela Homer;Shekhar Misra

  • The impact of service failure severity on service recovery evaluations andpost‐recovery relationships

    Seungoog Weun;Sharon E. Beatty;Michael A. Jones

  • Celebrity spokesperson and brand congruence

    Shekhar Misra;Sharon E. Beatty

  • Service worker role in encouraging customer organizational citizenship behaviors

    Liliana L. Bove;Simon J. Pervan;Sharon E. Beatty;Edward Shiu

  • The product-specific nature of impulse buying tendency

    Michael A. Jones;Kristy E. Reynolds;Seungoog Weun;Sharon E. Beatty

  • Service Failure in Online Retailing A Recovery Opportunity

    Betsy B. Holloway;Sharon E. Beatty

  • The Positive and Negative Effects of Switching Costs on Relational Outcomes

    Michael A. Jones;Kristy E. Reynolds;David L. Mothersbaugh;Sharon E. Beatty

Frequent Co-Authors

Gianfranco Walsh
Gianfranco Walsh Friedrich Schiller University Jena
Lynn R. Kahle
Lynn R. Kahle University of Oregon
Kristy E. Reynolds
Kristy E. Reynolds University of Alabama
Christina Lee
Christina Lee University of Queensland
Liliana L. Bove
Liliana L. Bove University of Melbourne
Heiner Evanschitzky
Heiner Evanschitzky University of Manchester
Robert M. Groves
Robert M. Groves University of Michigan–Ann Arbor
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Vincent‐Wayne Mitchell
Vincent‐Wayne Mitchell University of Sydney
Klaus G. Grunert
Klaus G. Grunert Aarhus University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management in the USA opens doors to a diverse range of career pathways. Today, online education makes it easier than ever to tailor your studies for specific industries or leadership roles, often at a more affordable cost.

For those interested in the building sector, an online construction management masters program can help you blend technical skills with business acumen. Those aiming for the C-suite should consider the best online executive mba programs to fast-track their leadership journey.

Cost remains a central concern for many students. Fortunately, there are numerous affordable master's degree online options so you can pursue advanced education without a heavy financial burden. Meanwhile, analytics-savvy individuals can look to top data science programs to build expertise that is in high demand across multiple industries.

No matter your career goals, these online degree pathways combine flexibility, accessibility, and relevance—preparing you for a competitive business landscape.

Best Scientists Citing Sharon E. Beatty

Trending Scientists